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SBS Buys KROI for $7.5 million

CTListener said:
WPRX in Connecticut used the tongue-twisting "La Puertoriquenissima" for a while. It's now branded "Dinamica 1120 -- Pura Adrenalina."
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To a Puertorican, "La Puertoriqueñissima" is easy to say. It rolls off the tongue.
 
Mrtejano said:
Not only Puertorican, I’m Mexican American and I can roll my Rs very easily.
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The real issue is that name is harder to write in a Nielson diary in the smaller markets. In the case of markets with large Puerto Rican populations, nearly all, though, are PPM markets.
 
Identnut said:
It fit the irreverent "alterado" format, which was less traditional and more gangsta-leaning. SBS is currently something along the same vein, but different, on their HD2 channels with "La Privada".
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Which reminds us to keep an eye out for a new HD-2 on 92.1 after the format flip, though quite likely SBS waits until the full launch of the primary format.
 
Mediafrog+ said:
KROI abruptly went to dead air at 11:56 this morning. Still that way as I type this ten minutes later.🤔🤫
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Just to clarify, it's not "dead air", just a dead carrier. The station is broadcasting silence. RDS still displaying "Praise 92.1".

The better question is if Praise is still running on 102.1 HD2 or if it is also silence?
 


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