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SBS Buys KROI for $7.5 million

The FM sounds ok. The HD has the bad audio issue. The songs are all over the place. I dont who would want to listen to this , ranchera, norteno, banda, tejano, all over the place.
I personally think SBS has done a great job of mixing norteño with currents. This seems to be a much better presentation that what Radio One did with La Mera Mera.
Gimped coverage? Not at all. How many spanish stations have come and gone since KLTN has gone on the air?
Until today, KLTN has enjoyed a signal superiority over every competitor. Even after the Helicopter accident, KLTN enjoyed a coverage edge over KTJM and KQQK. But now KROI has entered the market and their presentation seems top notch (if you can look past their audio issues that seem to be fixed as of this post).
Should KQQK worry too?
I think they do a phenomenal job focusing on an extremely popular subgenre (Norteño + classic cumbias). KROI and KQQK may have overlapping audiences, but their formats aren't exactly the same.

KROI and KLTN on the other hand seem to have playlists that will put them head to head.
As for the tower, i have no idea, SBA said they will rebuild. Its a licensed tower. Its not a new construction, you can say its a rebuild. Ideal would be to move back to that tower site.
Neighborhoods can complain but its business, COH wants the money, neighborhoods not much, if they did they would have Zones but they dont.
I have a feeling that the CoH would rather make their HUD issues go away rather than get tax revenue from a communications tower. I can see them giving SBA a hard time getting the necessary permits to the point that SBA taps out. While the land is technically a hazardous site, it is still prime real estate and enough land can be moved to make the area attractive again.
The 2000 foot TV towers in Missouri City , the new neighborhood are built next to them, if they had the same crash, you think they wont be rebuilt? You bet it will be.
It's a bit different considering that is the suburbs and the towers aren't an ongoing legal issue for local Housing Authority (if they even have one).
As for power, currently KLTN is only a couple miles from Downtown at 500 feet. Covers the Houston area very well.
Let's not kid ourselves, losing all that height still hurts.
As for ratings, programming make ratings, not towers. 92.1 has the tower and power , ratings not so much. KLTN has great programming.
So far, I like KROI. If they keep a music intensive format for most of the day, KLTN may be forced to pivot once again after KQQK took their lunch money for the better part of this year.
Does anybody have an aircheck of the change from Praise to La Ley?
Even if you find one, I would imagine that KROI's sound issues probably ruined the magic.
Man. i guess i was right all long lol
You really weren't. You just made safe bets and deduced to reasonable conclusions. There are several times where some of your vague posts didn't pan out.
7. give this 3-5 months and i think we will see the station be in the top 5 in mornings
That's a bold prediction. We'll have to check back around the summer to see the results.

I don't think they'll be top 5. There aren't enough ratings to go around. But they can definitely drag down KLTN and pass them up.
 
I personally think SBS has done a great job of mixing norteño with currents. This seems to be a much better presentation that what Radio One did with La Mera Mera.

Until today, KLTN has enjoyed a signal superiority over every competitor. Even after the Helicopter accident, KLTN enjoyed a coverage edge over KTJM and KQQK. But now KROI has entered the market and their presentation seems top notch (if you can look past their audio issues that seem to be fixed as of this post).

I think they do a phenomenal job focusing on an extremely popular subgenre (Norteño + classic cumbias). KROI and KQQK may have overlapping audiences, but their formats aren't exactly the same.

KROI and KLTN on the other hand seem to have playlists that will put them head to head.

I have a feeling that the CoH would rather make their HUD issues go away rather than get tax revenue from a communications tower. I can see them giving SBA a hard time getting the necessary permits to the point that SBA taps out. While the land is technically a hazardous site, it is still prime real estate and enough land can be moved to make the area attractive again.

It's a bit different considering that is the suburbs and the towers aren't an ongoing legal issue for local Housing Authority (if they even have one).

Let's not kid ourselves, losing all that height still hurts.

So far, I like KROI. If they keep a music intensive format for most of the day, KLTN may be forced to pivot once again after KQQK took their lunch money for the better part of this year.

Even if you find one, I would imagine that KROI's sound issues probably ruined the magic.

You really weren't. You just made safe bets and deduced to reasonable conclusions. There are several times where some of your vague posts didn't pan out.

That's a bold prediction. We'll have to check back around the summer to see the results.

I don't think they'll be top 5. There aren't enough ratings to go around. But they can definitely drag down KLTN and pass them up.
First one to announce that they were going regional and first one to announce that Brindis was the talent and this goes back months. I can only share so much. I could tell you who the Pd will be and who will be doing the pm Drive.
 
Their TOH Id is kinda lame and boring. They say in Spanish, A RAUL ALARCÓN station. Would be better for them if they just mention the name of the company. And then they repeated. LA LEY 92.1 LA LEY 92.1 LA LEY 92.1
Then they sing 92.1



Anyway who do you think will throw the towel first? LA GRANDE or SOL RADIO?
 
Anyway who do you think will throw the towel first? LA GRANDE or SOL RADIO?
My guess would be La Grande, as they seem to be less music intensive. But I am not the target demographic, so have not listened extensively to either station.

Another question is if the launch of La Ley gets the ball seriously rolling on the rumored flip of KFNC to a Spanish language format, now that the supposed new programmers have a clearer view of market competition.
LA LEY 92.1 50,000 canciones sin comerciales????
Doesn’t mean those 50,000 songs will be uninterrupted. La Ley most likely will start mixing in their air personalities long before the first commercials appear.
 
My guess would be La Grande, as they seem to be less music intensive. But I am not the target demographic, so have not listened extensively to either station.

Another question is if the launch of La Ley gets the ball seriously rolling on the rumored flip of KFNC to a Spanish language format, now that the supposed new programmers have a clearer view of market competition.

Doesn’t mean those 50,000 songs will be uninterrupted. La Ley most likely will start mixing in their air personalities long before the first commercials appear.
I think, and this is just my observations. I think La Grande would go down first. El Sol seams to be a little more organized and actually performs as a real radio station. But who knows, the guys from Sol Radio might go to La Ley too 😂.


On another Note Raul Brindis already announced on his social media pages that he’s coming to La Ley very soon.
 
I always wondered why didn’t radio station do this, La Ley does.


They play lots of cover songs or duet songs that other radio stations do not play. Like when one band sings another bands, popular song. Or when they sing it in duet
 
I've been listening for just over 20 minutes and the audio sounds good, though it did cut off towards the end of a song before coming back on right as the song was ending. Based on the small amount I've heard so far, seems norteño heavy with more emphasis on recent music than gold, and they seem to really like Grupo Frontera, as "un 100xto" was playing as I typed this, and the second song I heard was "POR QUE SERA".
Definitely a playlist tailored to Houston, and I could see KQQK losing listeners to them due to better signal if they do enough promotion.

It will be interesting to see how Raul does in his return, but as I said before, I'm skeptical of his success if he just comes back doing the same show he was doing during his final months at TelevisaUnivision. For the moment, I'd still say KLTN should be more worried about their own issues rather than KROI.
Grupo Frontera is great but playing it on the station TOO MUCH is a stretch imo, but I’m just saying
 
I always wondered why didn’t radio station do this, La Ley does.


They play lots of cover songs or duet songs that other radio stations do not play. Like when one band sings another bands, popular song. Or when they sing it in duet
They play the resung versions for some reason but I like the banda songs on here, but having Karol G on here out of the blue is insane
 
Anyway who do you think will throw the towel first? LA GRANDE or SOL RADIO?


I would personally love to see K283CH (104.5) be leased out to Audacy for a 610 simulcast, which they could really use. 104.5 seems to me to be the best of the translators in Houston other than maybe K236AR (95.1), but that one is in Missouri City and has more issues north of Downtown. Obviously no translator in a market of this size will be totally adequate, but a presence on analog FM will help in cars.
 
First one to announce that they were going regional
Many people guessed this as well. It only made sense given the demographics and the state of KLTN over the past year.
and first one to announce that Brindis was the talent and this goes back months.
You weren't the only one to speculate this either. The moment Raul Brindis' contract ended, the question was asked about RB potentially becoming the anchor for SBS' operations in Houston.
Their TOH Id is kinda lame and boring. They say in Spanish, A RAUL ALARCÓN station.
This is one of the weirdest quirks of the station's imaging. Is this how SBS operates elsewhere? The need for Alarcón to have his name mentioned at the TOTH seems unorthodox.

For sure not the case.
His math seems close enough. 50,000 songs at an average of 3 minutes makes 2500 hours, which translates to 104 days.

April 1st is 101 days away.
Grupo Frontera is great but playing it on the station TOO MUCH is a stretch imo, but I’m just saying
While I have a limited understanding of the Spanish language and the composition of the "Grupero" format, I do know they're still the hottest name in Norteño music right now. They have had more than one song in the charts at any given time for at least two years. With Houston being a Norteño friendly town, I would be exploiting that act as well.

If I had to make the call, I'd make Norteño music the foundation of the station and then add mainstream regional mexican acts/songs. Karol G's "Si Antes Te Hubiera Conocido" is where I think KROI crosses the line. Rhythmically speaking, it's just different than the rest of the playlist. It sounds closer to reggaeton than to a Mexican cumbia. I could be wrong, but it just doesn't seem like a fit.
 


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