Chicago December Ratings

[Huff]

Chicago

Nielsen Audio PPM Monthly Ratings Chicago (Market #3) Population: 8,004,000 Black: 1,343,100 - Hispanic: 1,913,500 Average Quarter Hour Share for

radioinsight.com

 

[TheM1ghtyBear]

RADIO RATINGS ROUNDUP, December 2024, Part I | Research Director, Inc.

And so it begins. The DECEMBER survey has been unleashed, and it’s marred by the annual release of the scourge of Scrooge upon a fully suspecting p

researchdirectorinc.com

 

[Dr Wayne]

No surprise for WLIT as listeners love their Christmas music. 100.3 continues to do poorly despite its rebranding as Throw Back. AM radio continues to struggle. Back in the day, WGN was the king of the ratings game followed by The Big 89. Wondering if we will see any flips in 2025?

 

[TheM1ghtyBear]

No surprise for WLIT as listeners love their Christmas music. 100.3 continues to do poorly despite its rebranding as Throw Back. AM radio continues to struggle. Back in the day, WGN was the king of the ratings game followed by The Big 89. Wondering if we will see any flips in 2025?

I don’t know why but I can see 100.3 flip again. I know they just flipped but I got a feeling their new VP will do something to the station.

 

[TheM1ghtyBear]

The Score also Finished Second Overall, Gains First in Afternoons.

670 The Score Finishes Second Overall, Gains First Place Finish in Afternoons in Chicago Fall Ratings Book | Barrett Media

670 The Score in Chicago was forced to make lineup changes this fall due to the departure of Danny Parkins to FS1. Judging by the fall book, so far, so good.

barrettmedia.com

 

[jt99]

Though it will inevitably go down in the Holiday book, love seeing WLS-FM #2 25-54!

 

[DrJerry]

WTBC is ahead of WBBM-FM and WCHI at least in this 6+ book. Will be interesting to see how things settle after the holidays.

Also: I thoroughly enjoyed WDRV's Yacht Rock Christmas - perfect listening on my drive back from Wisconsin. They covered the genre well.

 

[davideduardo]

Also: I thoroughly enjoyed WDRV's Yacht Rock Christmas - perfect listening on my drive back from Wisconsin. They covered the genre well.

What an interesting response to the "all Christmas" period! If you are not going for the female Christmas audience, go with a focused music selection that the male listeners to AC might enjoy and which can be easily promoted.