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"Potential New Operator" For 98.7

Identnut said:
SBS had been rumored to want an outlet for Regional Mexican, so they could cover all New York Hispanics in a combo buy. The genre is hot right now even if Dominicans and other people from the Caribbean rim do not listen to it, but there is a huge Mexican and Central American population who do enjoy that music.
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While ranchera music was very popular throughout Latin America from thee 40's to the 70's or later, that was due to the Golden Era of movies in Mexico. Those movies tended to have ranchera artists unless they were teen flicks from the 60's with Enrique Guzmán, Angélica María, César Costa, Los Holligans and friends.

Norteña was never of significant impact outside of Mexico, and even there it was, indeed, "regional". Banda is not widely heard outside of Mexico. Current "regional Mexican" music is one of those two genres or variants of them.
 
DavidEduardo said:
There is no other significant target group with a massive common taste.
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Don't Dominicans, Mexicans and people from many other Latin countries enjoy the type of songs played by Spanish A/C stations? Several of the stations from Mexico that I've heard play that sort of music.
 
Barry said:
Don't Dominicans, Mexicans and people from many other Latin countries enjoy the type of songs played by Spanish A/C stations? Several of the stations from Mexico that I've heard play that sort of music.
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What stations will play in the home country won't always be what they play in the US. Stations in Latin American countries tend to cater to higher socioeconomic backgrounds, and those aren't the people who emigrate.

Regional Mexican stations will get massive shares in Mexico, but it is pop and talk stations that will bill the most. The exception, of course, is stations like Magic in South Florida, but Miami is home to a different kind of immigrant that is rare outside of the Sunshine State. And of course, AC stations in Puerto Rico, where 100% of people are Spanish speakers.
 
DavidEduardo said:
Norteña was never of significant impact outside of Mexico, and even there it was, indeed, "regional". Banda is not widely heard outside of Mexico. Current "regional Mexican" music is one of those two genres or variants of them.
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Extremely regional, the new wave of Mexican regional music has its bases in the Pacific area, especially in Sonora. If you look at the new artists, most of them have great influences from what is traditionally played in the area.

Carlin Leon, Christian Nodal, Peso Pluma, Yuridia, Luis R. Conriquez, Fuerza Regida, Natanael Cano, even Yuridia also got into this subgenre.

Not to mention the tradition of Sinaloa music with its groups and bands.

The Pacific, mainly the states of the Sea of Cortez, has always generated great benefits for the "Mexican regional" industry.
 
Identnut said:
Regional Mexican stations will get massive shares in Mexico, but it is pop and talk stations that will bill the most.
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At least in the area where I am, regional Mexican music is the most profitable. And niche formats, such as Latin pop or adult contemporary, are the ones that have a small market.
 
exbloguero said:
At least in the area where I am, regional Mexican music is the most profitable. And niche formats, such as Latin pop or adult contemporary, are the ones that have a small market.
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Because regional Mexican is the music of rural Mexico, and most Mexicans immigrants are from rural areas.

AC formats do well in Mexico, but that is because stations in Latin America program according to socioeconomic levels. Regional stations will have huge shares but bill much less than pop or AC formats.
 
notsurewhatoput said:
Maybe in non-profits. All formats are studied and Its all very data driven.
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It depends on the company. Salem obviously makes format decisions based on their ideology. My take is that anybody who pays top dollar for a radio station today isn't planning to use it in the traditional way of playing popular music and selling advertising. With a few exceptions, that doesn't work anymore.
 
TheBigA said:
It depends on the company. Salem obviously makes format decisions based on their ideology. My take is that anybody who pays top dollar for a radio station today isn't planning to use it in the traditional way of playing popular music and selling advertising. With a few exceptions, that doesn't work anymore.
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True. Many are bought up by religious companies for high value amounts.

Traditional radio still makes decent amount of money, but its all sucked up by the management overhead and the vendors that sell hardware and software to them at insane prices.
 
notsurewhatoput said:
Traditional radio still makes decent amount of money, but its all sucked up by the management overhead and the vendors that sell hardware and software to them at insane prices.
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The other part is that casual listeners don't care for the trade-off of music in exchange for commercials. They resent the interruptions, and prefer to get music from places where it's uninterrupted. That's why I say the future isn't in playing popular music supported by advertising. This is a very desirable frequency, but ownership caps prevent the traditional radio companies from buying it.
 
Identnut said:
What stations will play in the home country won't always be what they play in the US. Stations in Latin American countries tend to cater to higher socioeconomic backgrounds, and those aren't the people who emigrate.
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Totally true. AC stations are middle and upper class in appeal (A, B and C+ in Mexico out of "A to F" S/E levels)
Identnut said:
Regional Mexican stations will get massive shares in Mexico, but it is pop and talk stations that will bill the most. The exception, of course, is stations like Magic in South Florida, but Miami is home to a different kind of immigrant that is rare outside of the Sunshine State. And of course, AC stations in Puerto Rico, where 100% of people are Spanish speakers.
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Yes, I saw revenue comparisons years ago between a "grupera" station ("Regional Mexican" misnomer in the US) and an AC station that played only English music. The grupera station had over a 15 share. The AC had about a 4. The AC station out-billed the grupera station by about two to one.
 
Barry said:
Don't Dominicans, Mexicans and people from many other Latin countries enjoy the type of songs played by Spanish A/C stations? Several of the stations from Mexico that I've heard play that sort of music.
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Yes, and those station appeal to upper income groups. Those are not the groups that most emigrants from Mexico and other Latin American nations come from.
 
notsurewhatoput said:
Traditional radio still makes decent amount of money, but its all sucked up by the management overhead and the vendors that sell hardware and software to them at insane prices.
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That is, in part, a totally exaggerated statement and, in the rest, just not true.

Vendors are in a competitive field. They have to sell for prices that radio stations can afford, or they go out of business. From Nautel to RCS, I do not think that any vendor of hardware, services or software is charging "insane" prices.

And management in radio should get salaries commensurate with the needed skills and the risk of being in a dying or transformational business. In fact, radio management is underpaid; most stay in because they still love the business.

And, as far back as the 50's (when we had audited FCC financial reports) about half of all stations did not show a profit. Today, it is worse. So don't go saying that "traditional radio still makes (sic) decent amount of money" when that is not true and has not been for six decades.
 
notsurewhatoput said:
True. Many are bought up by religious companies for high value amounts.
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Actually, the more recent purchases by "religious companies" like EMF have been at very low prices compared with what the stations they have bought were worth just a decade or so ago.

The reason why those "religious companies" have bought stations is that nobody else wants to buy them at any price.
 
DavidEduardo said:
The reason why those "religious companies" have bought stations is that nobody else wants to buy them at any price.
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Or that those who want to buy them can't get financing. It's hard to have a serious conversation with lenders after all the radio bankruptcies. So they end up going to investment companies run by Soros or WaterStone (who just became an investor in Salem.) These are not traditional investors.
 
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