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560

560 KZAC another Spanish language format or another religion format??? Tonight at midnight or 6 am tomorrow should be interesting to hear. Any speculation out there? Or will it be a new sports format? Hmm?
 
560 KZAC another Spanish language format or another religion format??? Tonight at midnight or 6 am tomorrow should be interesting to hear. Any speculation out there? Or will it be a new sports format? Hmm?
With multiple Spanish language FMs available throughout the metro area, and AM in Spanish is not going to happen unless it is religious.

In the U.S.for two decades we have seen Spanish language AM stations disintegrate as soon as a good FM in Spanish comes on with a popular format . In fact, in Mexico, we see that the dominant talk formats and news based formats are on FM or our AM stations simulcast on an FM. In many parts of Central America, the origin of the only other significant group of Hispanics in the western United States, we are seeing a.m. nearly disappearing; in El Salvador, for example, almost every remaining AM is religious or government operated and 75% of them have simply disappeared.
 
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I 99.25% know that this will launch a format of speculation on the San Francisco board. Opinions will be flipping faster than translator in Houston.

Oh My...Oh My what will 560 do. Will they announce the call letters just once an hour, or more. Do you think the new Legal ID has already been produced???? Has it been loaded into the automation yet?

Oh the suspense.
 
Well, for what it's worth, the simulcast continues as of 10 pm on Sunday 1/05. (Of course, now that I've put that in writing, it'll flip tonight.)
 
Let's face it...the only people who care about this, are on this board, with most not even living in the bay area! So, have the KGO calls been finally retired from the legal ID?
 
That's true. I at least reside in the SFBA, but beyond that really don't care about KSFO or anything else Cumulus (except for being curious what they're going to throw at the wall this time).

They should find old Bill Ballance tapes, dust them off and air them. That might be the only idea that gets them a 2-share.
 
Let's face it...the only people who care about this, are on this board, with most not even living in the bay area! So, have the KGO calls been finally retired from the legal ID?
*sigh*

I guess this thread will take off, and I'm going to contribute to the problem.

A minor point: I lived in San Francisco and Oakland for 25 years until moving to Colorado a little more than a year ago. So I understand the significance of KGO's travails. Most people don't feel this way, but I feel that broadcast history does matter, even in a transactional world.

More to the point: why is there such interest in a couple of struggling AM signals? Probably because there aren't a whole lot of other changes to talk about. The formation of clusters of stations has led to a very static environment where there are few changes. At one time, stations were on their own in a given market. If something didn't work, they would have to change, and change quickly, in order to survive. Now, stations in a given market are part of a portfolio. Just as with an investment portfolio, some will be winners and some will be losers at any specific point in time. But, just as in an investment portfolio, you might hang on to the losers for a while for diversification, or to ride out ups-and-downs in listener and advertiser behavior, or for longer-term planning. I'll admit that last point assumes facts not in evidence, since radio stations seem to be in a short-term survival mode in this day and age and aren't thinking about where they'll be next year, much less ten years. Some have been making moves into other media but those efforts have had an inconsistent payoff. But, as far as radio stations go, overall financial performance affects the cluster as a whole; individual stations don't necessarily have to change right away or relatively minor tweaks may suffice. So the array of services in any particular market seems fixed and static. It's not like the 1980s or 1990s where format changes and call-letter changes were much more frequent.

The mindset of a lot of folks here, including me, was established in that earlier period of single-station operations...or, at most AM/FM combos...so it's hard to wrap our heads around what the clustering of stations into portfolios in a market actually means and what comes out of that fact. Thus, threads like this.
 
On one of the duplicate threads: The FCC approved the call letter change this morning (which is what I'd been expecting, given the Christmas/New Year holiday weeks).
 
This is similar to when a concert ends. The lights come on, the cleaning crew starts their work, and security begins ushering out the remaining stragglers. This is where were at...
 
Apparently voiced by Armstrong & Getty. Also plenty of mentions of cities and neighborhoods, slightly mispronouncing "San Rafael" in the process.
 
This is similar to when a concert ends. The lights come on, the cleaning crew starts their work, and security begins ushering out the remaining stragglers. This is where were at...
Or the lights coming up in a bar 15 minutes before the legally mandated closing time, and then you think to yourself, hmmmm, maybe not so interested after all.
 


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