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560

DavidEduardo said:
560 is not a good-as-the-rest night signal, and 860 and 1100 are just not in the running for day and night full market coverage. Heck, even the 740 signal is rough up towards Santa Rosa at night despite having a transmitter site to the north side of the bay.
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KFAX (1100) hasn't been in the running for decades, but that's due to its programming. KTRB (860) never should have been moved in from Modesto. Even when it was in Modesto, it was simulcasting a Fresno FM station.

Much of the growth in the Bay Area in recent years has been to the east, in Solano county past Vallejo, in Contra Costa county on the other side of Mount Diablo, and past Livermore, spilling over from Alameda county into Tracy and Manteca in San Joaquin county. That's driven by availability of space and less expensive housing. The old trick of positioning a DA so that it blankets San Francisco and the Peninsula at the cost of coverage to the east doesn't work any more.
 
Cumulus could learn from CKNW in Vancouver. CKNW changed frequencies within the last few days and they're running a continuous loop on the soon-to-be-shutdown channel. Instead of "clever" lines like "Mill Valley, I see you millin' around over here...." or the Pier 39 barking seals, CKNW's loop explains the frequency change, mentions the listener benefit of the new signal, and takes the opportunity to promote online streaming.

Meanwhile on K-ZAC 560, Cumulus bombards their listener with gratuitous puns: "Sunset District - the sun has set on this signal." It sure has.
 
NoMoreLurking said:
Cumulus could learn from CKNW in Vancouver. CKNW changed frequencies within the last few days and they're running a continuous loop on the soon-to-be-shutdown channel. Instead of "clever" lines like "Mill Valley, I see you millin' around over here...." or the Pier 39 barking seals, CKNW's loop explains the frequency change, mentions the listener benefit of the new signal, and takes the opportunity to promote online streaming.

Meanwhile on K-ZAC 560, Cumulus bombards their listener with gratuitous puns: "Sunset District - the sun has set on this signal." It sure has.
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Yeah, but effectively---what's the difference? Both tell you to move to another frequency.

Assuming you understand that instruction in the first 30 seconds and then follow it, you shouldn't be on the old frequency to be annoyed anymore.
 
What's in Cumulus's best financial interest? Cancelling the license outright and eliminating one slice of the advertising pie in the market? Or selling the license to whoever might want to pay for a better dial position and getting whatever they can get for it? (If we assume it's a weaker/graveyard AM that's the buyer, that would probably also mean the removal of a competitor.)

Also, what is to be of 1050 KTCT ("KNBR 1050")? Isn't that also supposed to evaporate?
 
Weiserguy said:
What's in Cumulus's best financial interest? Cancelling the license outright and eliminating one slice of the advertising pie in the market? Or selling the license to whoever might want to pay for a better dial position and getting whatever they can get for it? (If we assume it's a weaker/graveyard AM that's the buyer, that would probably also mean the removal of a competitor.)

Also, what is to be of 1050 KTCT ("KNBR 1050")? Isn't that also supposed to evaporate?
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Probably no one standing in line to buy it.
 
MartyG said:
Finally the loop is over on 560 as of March 3rd. The signal is now off the air. But is it off for now or for good?
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It was still on when I last checked (via an SDR) at about 8:45 am Pacific time today, so it must have been turned off this morning. Maybe when someone came back from their morning coffee at Philz' Coffee.
Mediafrog+ said:
Keep an eye out for a Silent STA filing for KZAC. An attachment might explain what the plans are.

Also the possibility of an outright Notice of Cancellation.
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Or a TC, though I don't think that's likely.
 
Weiserguy said:
What's in Cumulus's best financial interest? Cancelling the license outright and eliminating one slice of the advertising pie in the market? Or selling the license to whoever might want to pay for a better dial position and getting whatever they can get for it? (If we assume it's a weaker/graveyard AM that's the buyer, that would probably also mean the removal of a competitor.)
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Cumulus has been more willing than most to sell off signals. It depends on whether anyone has expressed interest in it. If Cumulus requests a cancellation right away, then we will know that no offer acceptable to Cumulus was forthcoming.

It also depends on how long Cumulus wants to keep paying rent for the site, how much removing the towers would cost, etc.
 


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