Fault Radio

[michael hagerty]

A story in SFGate today underscores the blurred (vanished?) lines between radio the medium and radio as a noun for audio:

https://www.sfgate.com/sf-culture/article/bay-area-radio-station-home-local-deli-20228920.php

It calls itself "Fault Radio", but it does not broadcast over the air. And SFGate is not the first to cover Fault Radio without even mentioning the fact that you don't listen to it...on the radio. KQED did the same in a story three years ago:

Fault Radio Opens a Musical Clubhouse in San Francisco Chinatown | KQED

The online platform has a new community hub where DJs are always spinning and everyone is welcome.

www.kqed.org

 

[TheBigA]

A story in SFGate today underscores the blurred (vanished?) lines between radio the medium and radio as a noun for audio:

They even have live & local DJs! This goes back to some advice I gave to owners of LPFMs. I told them to combine their radio stations with a restaurant so they've have a secondary income stream. Plus they'd have a theme for a restaurant and something for customers to see besides the food.

The use of DJs as live entertainment blurred the line between the role on the radio and what they did at weddings or events. It made the radio job less exclusive and less attractive. Then the event DJ became a bigger personality than the radio DJ ever was. Now you have event DJs playing stadiums. It makes the role on the radio much less appealing.

 

[radiofan2023]

They even have live & local DJs! This goes back to some advice I gave to owners of LPFMs. I told them to combine their radio stations with a restaurant so they've have a secondary income stream. Plus they'd have a theme for a restaurant and something for customers to see besides the food.

The use of DJs as live entertainment blurred the line between the role on the radio and what they did at weddings or events. It made the radio job less exclusive and less attractive. Then the event DJ became a bigger personality than the radio DJ ever was. Now you have event DJs playing stadiums. It makes the role on the radio much less appealing.

But once you've watched someone on the air, the novelty wears off fast. Also you may end up dealing with drunk people trying to get into the studio when no one's on the air. I was in the restaurant when this happened at 810 Zone, which is a restaurant that's partnered with WHB.

 

[Theater of My Mind]

A story in SFGate today underscores the blurred (vanished?) lines between radio the medium and radio as a noun for audio

This is why I have been so critical of Audacy's rejection of the radio.com domain. They have ignored the best possible domain brand in the business, failing to understand that "radio" is a universal term for streaming audio that remains current, relevant and modern. It's a word that is understood -- and spelled the same way -- across many if not most languages. And yet I still hear Audacy radio stations having to spell out their app name in their promos instead -- "That's A-U-D-A-C-Y." It's a confusing homonym for Odyssey that faces needless, self-inflicted headwinds.

 

[Michael Rivers Kramer]

The name makes me think of earthquakes. I guess it's an attention getter, like terrestrial radio falling into the cracks.

 

[michael hagerty]

The name makes me think of earthquakes. I guess it's an attention getter, like terrestrial radio falling into the cracks.

Hey, SF is full of quake lore---most of the town demolished in 1906---the Loma Prieta quake in '89---and this gem of an album cover:

 

[Michael Rivers Kramer]

Of course there was the Quake FM 99!

 

[K108 Sacramento]

KQAK FM 98.9, THE Quake with Alex Bennett and Joe Regelski.