Looks like he might have been at iHeart's WOLT "Indy 103-3" Indianapolis before coming here based on his social posts from the end of last year.
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April ratings are here
- Thread starter macattack
- Start date
Maybe Iheart should revisit this…
Clear Channel Getting Bullish In Dallas
The Dallas/Fort Worth Country war will soon see another entrant as Clear Channel looks ready to flip Rock "97.1 The
radioinsight.com
When will they flip to country?Maybe Iheart should revisit this…
Clear Channel Getting Bullish In Dallas
The Dallas/Fort Worth Country war will soon see another entrant as Clear Channel looks ready to flip Rock "97.1 The
I actually would be quite fascinated to see what iHeart would do with a Country station in DFW, and how it would match up musically to the Cumulus dynamic duo of KSCS/KPLX. Direct competitor or a new approach?
I doubt any of the exurban Country rimshots would be a factor in any decision.
Classic Country maybe?
All you have to do is look at how they're doing it in Nashville with the exact same situation.
Which station in Nashville? There’s 2 of them.
More than 2:
Cumulus owns WSM-FM and WKDF, programmed just like KPLX and KSCS
iHeart owns WSIX, which competes against WKDF with Bobby Bones. If iHeart went country in Dallas, that's what they'd do.
D
Deleted member 108832
Guest
If iHeart went country in Dallas, 97.1 shouldn't necessarily be the signal used to do it. I would stabilize KEGL by simply moving the rest of the classic rock staples they aren't already playing from KZPS, and take Lone Star head-to-head with KSCS and KPLX. They half-heartedly tried to bring a version of country/rock to 92.5 once before, thus the Lone Star brand. Go all in this time, eliminate the rock n' roll altogether, and stick with the solid branding that's already there on 92.5. KEGL stays "mainstream" rock, albeit with a heavier rotation of the classics, and by golly, they may have something there. KSCS, and especially The Wolf, have been ripe for the picking for someone to take them head on.
Hey, but what do I know? I'm an obsolete relic in a small town surrounding. Go ahead and flip 97.1 yet again and let's all see if the shit sticks to the wall this time.
And that wasn’t the first time a form of Country was tried on 92.5. How many remember the Progressive Country format in the mid-1970s during the KAFM days?
It's not something that happens by popular vote. This would be a corporate decision. If iHeart thinks it would make more money with country, then it happens. It has nothing to do with "need."
I would say to iHeart “Let ‘er rip” with a Country format on 97.1. I suspect a large portion of the Rock audience has largely moved on to other platforms. Might as well program to those psychographics that still use radio.
I'm struggling to understand why they would blow up a station with a 3.7 share (92.5) in order to keep the station with the 1.7 share (97.1). Since the people who want to hear the classic rock staples are already tuning in to 92.5, it makes zero sense to try to move them to 97.1.
D
Deleted member 108832
Guest
There are going to be serious reservations about someone bringing up flipping The Eagle away from rock for the fourth time, Tom. At least for awhile. It'd be pretty easy to simulcast KZPS and KEGL for a week, explain to your audience what is going on, and then relaunch 92.5 with classic country when the clock strikes midnight. The "Lone Star" brand, obviously, fits a classic country station in DFW like a glove, so there's no time, man power or expense needed to make any changes there. Moving Lone Star from one Cedar Hill stick to another makes absolutely no sense when you look at it that way, but to consolidate the two rock stations (of which, is one too many for DFW), with somewhat similarly featured artists, in an effort to try and strike lightning with a true 70's/80's classic country station going up against a pretty vulnerable KPLX, who plays nothing I've heard from earlier than the 90's in recent years, gives it something that's always been dangerous in the world of radio. Plausibility. If the right person has the light bulb turn on, a second thought won't be given to just pushing 92.5's audience over to 97.1.
Add to all of that, the current 3.7 6+ for Lone Star could easily drop to a 1.7 in the next measurement. You just never know. Look how quickly The Eagle dropped before it flipped to Sunny. 6 months prior, it was flying high (pun intended). A couple of bad months followed and they blew it up. The Edge. Put The Eagle out of the rock format, right? Well, where's The Edge now? Radio is a funny business like that. One month you're on top of the world, the next you're stuck on the bottom of someone else's shoe.
Like others here, really, I was just flinging an idea against the wall. When it comes right down to it, I expect the status quo will remain for both rock stations at least through the end of the year.
Something has to change, though, because KEGL is becoming quite the anchor for iHeart.
Is Dallas similar or like Nashville?
There are technically FIVE Nashville signals. WSM (AM-650) is still around. Also there is the 90's-centric Y'all 106.7, which has a limited signal range compared to WSM-FM, WKDF and WSIX. It is pulling relatively low ratings, but could probably do better if their music/identify was a bit better defined and refined, and they were actually staffed with jocks (IMHO-not putting the bad mouth on them, just my belief.) As for KEGL going country, it would be ideal, and with a competitive signal -vs- the rimshots and move-ins that only serve chunks of the market, it would do quite well. Plus, for seek/scan radio consumers, it is perfectly positioned between 99.5 and 96.3. Lastly, how many of you recall around 2015 or so when it was widely rumored that KEGL was going to flip to country and even created a URL 971thebull.com (or something like that.)
971thebull.com rumor was actually way back in 2011 -- Clear Channel Getting Bullish In Dallas
Soooo what stopped IHeart radio from flipping 97.1 to country? They must not have felt it was worth the risk. Just like now. They just spent a chunk of money looking to build a talk station. Why would they do the same just to say they have Bobby Bones in a market where AC and Spanish language formats and the ticket do well? If I heart wanted to do it, they would’ve done it when flipping the freak