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Buffalo Cumulus sells AM to Buddy Shula

b-turner said:
Granted it's more birthdays and anniversaries in hopes of being the winner but we do have buy sell and trade (since 1973) in small market Texas. We have about 1,200 that watch the video on Facebook (Hometown Radio KGAF | Gainesville TX) but best of all, instead of $9 a spot, our rate is $23 and we are sold out. Coming out of Houston after over 25 years it seemed a bit hokey but I'm always amazed how many listen. And yes, there's all the groups that let you sell your items on Facebook and such but this area uses radio too. Granted, we might be the last station where this happens but it's still working for us.
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Thanks for the link. There are so many scammers and flakes on Craigslist and Facebook, it's probably easier to sell something on a tradio show where you know actual people in the community are listening.

KilowattKat said:
There's a station I like to stream now and then that always promoting and giving out the phone number for their 'Weather Phone'.. yep, picking up the phone and dialing in for a recorded weather forecast. And its actually sponsored! It's WJEJ in Hagerstown, MD. I would love to know how many people actually call it!! They also do a half hour show called 'The Phone Party'. Any one can call in and talk about ANYTHiNG under the sun. A regular caller is a 101 year old war veteran.

I do a kick out of the whole retro time warp this station is in, whenever I listen.
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The Phone Party is good except for when Lou starts proselytizing about his diet, how he rarely eats and how much weight he's lost. Also he or the screener need to start telling callers to stop swallowing their phones, there's one who's constantly overmodulated. Also there's a Yard Sale half hour every Friday as part of the Phone Party.

I also wish there was an actual podcast with an RSS feed instead of Soundcloud:
https://soundcloud.com/wjej-radio
 
b-turner said:
Granted, we might be the last station where this happens but it's still working for us.
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You're not. Buzz hosts KNES Fairfield's version every weekday morning at 9am. Leon Hunt dedicates an hour on both Crockett and Madisonville FMs, and a there's a few others still hosting one daily. KYYK in Palestine did, but I'm not sure about the continuation of that, once it became a Spearman station, anymore.

Annie runs our "General Store" every weekday evening from 5:30-6:30, and 8-9 in the morning on Saturdays on KMOO.

Tradio here has become a little bit hit or miss, really. Some days there's a stack of blue cards sitting there a couple inches thick, the phone's ringing consistently, and texts are flowing in all show long. Other days, we'll just go into a what's honestly a half-hour long commercial break. It's just that dead, and you can only give out the studio number and read back the same 2 blue cards so many times.

I suppose, like various other elements of the game, when the old-timers pass on, the standard "swap shop" shows will too. The average age of the buying, selling, and trading callers here is somewhere north of 60, likely closer to 70. I'd assume that's the case for most small town stations offering one.
 
FTR, the WUSW calls are being used on the legal IDs on WECK.

That said, I still think Big WECK is just a placeholder until Buddy gets the format in place. Only he knows what it is....and hints aside, he's not talking.
 
ckg279 said:
FTR, the WUSW calls are being used on the legal IDs on WECK.

That said, I still think Big WECK is just a placeholder until Buddy gets the format in place. Only he knows what it is....and hints aside, he's not talking.
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They are part of the WECK legal ID, but are not on listed on the Big WECK website, either as a frequency or as calls. Which leads me to believe that the simulcast is a temporary thing.
 
Buddy's "thinking too hard" comment remains the biggest puzzle. The most logical new formats for him to put on his new station are talk and country music, so nobody is "thinking too hard" if they come to mind. And since we're all scratching our heads and can't come up with anything that makes sense, the answer that we're probably missing by thinking too hard is the format that he's running on 1270 now, a WECK simulcast to boost coverage. I admit, though, that without a translator, it's hard to imagine many potential listeners ever discovering that the station exists.
 
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CTListener said:
Buddy's "thinking too hard" comment remains the biggest puzzle. The most logical new formats for him to put on his new station are talk and country music, so nobody is "thinking too hard" if they come to mind. And since we're all scratching our heads and can't come up with anything that makes sense, the answer that we're probably thinking too hard about is the format that he's running on 1270 now, a WECK simulcast to boost coverage. I admit, though, that without a translator, it's hard to imagine many potential listeners ever discovering that the station exists.
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but then you gotta ask... why was a satellite dish going to be installed? the engineer posted looking for someone to install one in buffalo
 
tbolt909 said:
What is the strategy if the speculation is true? Maybe take away WBEN's clients with a better price? You said Audacy has held on to KB just to be prevent a competitor from going against WBEN. That was true 20 years ago when the demos were still viable. Those days are over.

The post from Bill Y says a battle is brewing over Premier Syndicated programming. AM Radio Wars in 2025. Interesting...
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I doubt KB is much of a threat to anyone without a massive promotional budget. Even with that it would take a herculean effort with little benefit. KB is dead.
 
Mark Roberts said:
All-news didn’t fail in Houston. iHeart* murdered it.

(* = actually Clear Channel then, if I recall correctly. Same diff.)
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DavidEduardo said:
Looks like he is working on a nice tan in Key West!

Seriously, Buddy is kinda' a model for involved, locally owned and operated radio.
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I chuckled at the article above calling WECK and WHLD "giant AM's". There are only three giant AM's 550, 930 and 1520. If WECK and WHLD are giant then so is 1400.
 
CTListener said:
Buddy's "thinking too hard" comment remains the biggest puzzle. The most logical new formats for him to put on his new station are talk and country music, so nobody is "thinking too hard" if they come to mind. And since we're all scratching our heads and can't come up with anything that makes sense, the answer that we're probably missing by thinking too hard is the format that he's running on 1270 now, a WECK simulcast to boost coverage. I admit, though, that without a translator, it's hard to imagine many potential listeners ever discovering that the station exists.
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A permanent WECK simulcast seems unlikely. They already have FM translators, so adding an AM makes no sense. Other information posted here says Premiere Syndicated programming is moving somewhere else.

2 plus 2 usually equals 4. WECK already has advertisers.
I can't see many new ones being swayed simply by another AM signal...
 
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CTListener said:
Buddy's "thinking too hard" comment remains the biggest puzzle. The most logical new formats for him to put on his new station are talk and country music, so nobody is "thinking too hard" if they come to mind. And since we're all scratching our heads and can't come up with anything that makes sense, the answer that we're probably missing by thinking too hard is the format that he's running on 1270 now, a WECK simulcast to boost coverage. I admit, though, that without a translator, it's hard to imagine many potential listeners ever discovering that the station exists.
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Except that it's 2025 not 1995. Thinking that adding an AM to boost coverage is a non-starter for a music format today. Same goes for putting Country on an AM with no translator(s). Another non-starter in 2025.

So that leaves talk, which for now, is still somewhat viable on an AM signal. It's either that or some format out of left field. Buffalo is not really a multi-ethnic market so that pretty much rules out foreign language, unless it's aimed at our friends to the North in Canada. Radio Punjabi anyone?
 
RadioGuy1864 said:
Buffalo is not really a multi-ethnic market so that pretty much rules out foreign language, unless it's aimed at our friends to the North in Canada. Radio Punjabi anyone?
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That would be an unusual move considering the new call letters.
 
Here's the thing..

A larger footprint means more translators. Right now, 1230 is limited to where it can place translators and that signal is never going to get better.. but it is popular and doing well. By moving WECK to a bigger signal, they can put translators in alot more places they cant now. Look at WCJW, it had been 2.5kw and went to 8kw.... why? To place translators further afield.

I'd wager for the steaming good deal he got on 1270, he's going to move WECK there and put something else on 1230.

what buddy did say a few days ago... was so far none of us had it right as to our guess. He never said or no one else said, moving of WECK.. because we were all guessing what would happen to 1270.. not 1230.

And again, why did his engineer look for help to install a satellite dish?
 
That might make sense, moving the WECK branding and format to 1270 would allow him to get a translator or two in Niagara County. The big IF is are there any translators available? Then the Premiere shows move to 1230. Either way, it's talk on one signal or the other.
 


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