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Wrong time.

Not sure of their automation but on some systems you can put a "stop" date and time on a commercial. Depending on the system rules it "can not play" an out of date track.

A 99 year calendar rotation would be easy to set up. If they are still sloppy in 100 years then they deserve "ghost" forecast.
 
I hear that regularly on WTVN here in Columbus, especially on the weekends. The weather reports are often 24-48 hours old, clearly for the wrong day, and sound like they are read by a 10-year-old.
They would serve the audience better and maintain better credibility for themselves if they would just drop the weather forecasts if they can't keep them up-to-date.
 
I agree. Most people go to their phones for the weather anyway.
These kind of program errors are more likely when entire clusters of stations are being run and overseen by one or two folks in some big master control possibly hundreds of miles away. GIGO.
Serve their audience better? They only serve their lenders and what few stockholders are left. There are no consequences for such sloppiness.
 
Does the average listener really notice or care? I haven’t seen today’s release, but WTVN, despite the outdated forecasts or newscasts has been rising in the ratings.
 
They would serve the audience better and maintain better credibility for themselves if they would just drop the weather forecasts if they can't keep them up-to-date.
On the weekend, WTAM (and probably other stations) will air the same pre-recorded weather report all day. Why can't they just have whomever is on-air at the time give the most current weather report?
 
I hear that regularly on WTVN here in Columbus, especially on the weekends. The weather reports are often 24-48 hours old, clearly for the wrong day, and sound like they are read by a 10-year-old.


Out where I live, there is a station group that uses the same announcers voice for all of their stations. Apparently, after 12noon, the recorded forecasts begin with the NEXT DAY'S weather. To hell with what the weather will be for the next 18 hours!
 
On the weekend, WTAM (and probably other stations) will air the same pre-recorded weather report all day. Why can't they just have whomever is on-air at the time give the most current weather report?
WKYC has a news sharing agreement with iHeartMedia and that includes WKYC's mets doing the weather reports.
 
WKYC has a news sharing agreement with iHeartMedia and that includes WKYC's mets doing the weather reports.
Yes, I know the weather reports are done by a member of the WKYC weather team, but they should provide updates throughout the day rather than just the one report recorded either early in the morning or the previous night.

I mentioned a while back about the freak snowstorm we got in late April, 2005 which dumped several inches of snow. WTAM aired the same weather report all day by A J Colby which must have been recorded the previous night -"cold and cloudy with a chance of snow" or something like that.
 
Yes, I know the weather reports are done by a member of the WKYC weather team, but they should provide updates throughout the day rather than just the one report recorded either early in the morning or the previous night.
I'm sure it has to be contractual that WKYC talent have to read the weather for iHeart. There's usually a live hit by their morning met during WTAM's Bill Wills show at :10 past IIRC.

But if the newscaster reads the current conditions and time/temp after the taped weather report, does it matter honestly?
 


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