It's not the subject matter, David. It just seems that the discussion of Classic Hits and Canadian radio has wandered far away from the WECK and WUSW topic. BTW, WUSW is now available online, but the website 1270 The Patriot is still "launching soon." Maybe it'll be a July 4th surprise.
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Buffalo Cumulus sells AM to Buddy Shula
- Thread starter exdjted
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Keep in mind that it is a “ test” stream. It’s not on air for a reason. There are a ton of tweaks in the audio, levels, etc that engineering is working on in advance of on air launch. Lots of work to do.
You’ve got me thinking😎Or maybe it could launch on July 1, Canada Day, in honor of this thread.
By the way, I believe this post has become 2nd to only “the stiffs are coming” for number of replies and number of views. 2nd is not good enough.
You're not counting the marathon threads in the Games forum.
WBEN has changed it's weekday schedule. David Bellavia is now 9 to 1, Joe Beamer is 1 to 3 and Bauerle is 3 to 6. That should give Buddy a good spike for Clay and Buck from 1 to 3 since Beamer is virtually un-listenable for any extended period of time.
Does he sound like Mickey Mouse screaming, the way Mark Levin does?
Not as bad, but a close second. He has a really grating voice, and he kinda stutters, saying "I, I, I," before continuing his thought.
It's smart, yes, but it might be smarter to have a local radio contest to see if callers can name any of the businesses that advertised in the past hour. (or so)
If they can't...
Yes, thats such a brilliant programming strategy. The station has been operating for 7 days!
I agree. When I was in Eagle Pass, Texas at a Top 40 playing 3 to 6 spots between almost every record in 1981, we ran a listen to the commercials and win. I have to admit, it was my idea after my boss suggested a mystery song. I figured it had been tried at many places and I hoped it would work. I was about 25 with a few years of small market radio at the time.
Border radio was always super cheap spots because you could buy the two biggest stations across the river for what it cost to buy one spot on our station. Eagle Pass was 97% Hispanic with Spanish the dominant language; then Spanglish and English. A substitute teacher in the public school district did not have to speak English. When the market is like this, all you can do is follow what the Piedras Negras stations charge, because your advertisers are buying them too. Eagle Pass was very reliant on the upper middle class and wealthy from Mexico shopping in Eagle Pass
We said in contest promos that at any time we could ask you to call and tell us the last 3 commercials that played. If they couldn't remember the business name but describe the product or commercial, that would be acceptable. I tried to get the sales manager to get some gift certificates from local businesses for the contest but she didn't seem to like the idea. Naturally a gift certificate providing advertiser commercial being aired would be a prompt to ask for callers as I described it to the sales manager.
By the way, the contest worked very well. The advertisers loved it and listeners seemed to as well. Most of the giveaways were lunches at restaurants. I knew a couple of ladies with desk jobs keeping a list of the commercials we played next to the phone message pad. We ran it for a month and went to a different contest per the GM.
Border radio was always super cheap spots because you could buy the two biggest stations across the river for what it cost to buy one spot on our station. Eagle Pass was 97% Hispanic with Spanish the dominant language; then Spanglish and English. A substitute teacher in the public school district did not have to speak English. When the market is like this, all you can do is follow what the Piedras Negras stations charge, because your advertisers are buying them too. Eagle Pass was very reliant on the upper middle class and wealthy from Mexico shopping in Eagle Pass
We said in contest promos that at any time we could ask you to call and tell us the last 3 commercials that played. If they couldn't remember the business name but describe the product or commercial, that would be acceptable. I tried to get the sales manager to get some gift certificates from local businesses for the contest but she didn't seem to like the idea. Naturally a gift certificate providing advertiser commercial being aired would be a prompt to ask for callers as I described it to the sales manager.
By the way, the contest worked very well. The advertisers loved it and listeners seemed to as well. Most of the giveaways were lunches at restaurants. I knew a couple of ladies with desk jobs keeping a list of the commercials we played next to the phone message pad. We ran it for a month and went to a different contest per the GM.
flip it to dance, that will be the people talking..
K.M. Richards
Program Director, The Eighties Channel™
Here we go again.
HD2 for the DANCE music. NOT AM radio. Not a bad idea though...just too bad not enough people are interested in buying an HD radio.
I know people who own new cars that do not even realize it has HD radio's. Nobody cares!
Even in 2025, the highest and best use of an HD2 is still to feed an FM translator.
that's a shame.... Imagine the revenue for HD 2 and HD-3.