K.M. Richards
Program Director, The Eighties Channel™
Well, the Bee Gees and Joan Jett are part of the music of our lives.
Apparently not Chimp's life, though.
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MOYL Format 2025
- Thread starter tvallred
- Start date
Apparently not Chimp's life, though.
Based on nothing more scientific than the number of Chimp's posts about it over the years, I've come to the conclusion that there must be a market after all, so I'm coming out of retirement, forming a consultancy and launching my nationwide format. Promotional one-sheet below:
THE MUSIC OF THE LIVES OF PEOPLE WHO DIED A REALLY LONG TIME AGO
Any consultant or syndicator can offer you a format that plays music people are dying to hear.
Now, Hagerty Objective Broadcasting Oriented to Yesterday ("HOBOY") brings you music people heard---and then died.
It's music that stands the test of time, in that it still exists in some form for us to play.
It's important to understand that if you're old, you don't want to listen to loud music. Everybody knows that, You see it on Facebook all the time.
With The Music of the Lives of People Who Died a Really Long Time Ago---or MOTLOPWDARLTA as you'll soon take to calling it (trademark pending), you'll have a format that doesn't just aim for 55+, it actually mathematically doubles it.
And that has to mean double the value, right?
MOTLOPWDARLTA doesn't feature gimmicks like matched flow based on tempo. There's no need, as we've capped the tempo of our selections at a sensible 60 beats per minute. That's just above a resting heart rate, or was, for the audience that liked these records while they were still with us.
That means a relaxed listening experience and longer listening. Your audience will turn us on and leave us on.
Let the ambulance drivers worry about switching it off.
Speaking of which---in a pioneering partnership, HOBOY and Nielsen Audio have developed a unique wearable Personal People Meter for our format, one that detects not only the station being listened to, but heartbeat and blood pressure, with a Life Alert button built-in.
Secure your station's market exclusivity for MOTLOPWDARTLA now by calling HOBOY at 437-332-3546 (HES-DEA-DJIM).
THE MUSIC OF THE LIVES OF PEOPLE WHO DIED A REALLY LONG TIME AGO
Any consultant or syndicator can offer you a format that plays music people are dying to hear.
Now, Hagerty Objective Broadcasting Oriented to Yesterday ("HOBOY") brings you music people heard---and then died.
It's music that stands the test of time, in that it still exists in some form for us to play.
It's important to understand that if you're old, you don't want to listen to loud music. Everybody knows that, You see it on Facebook all the time.
With The Music of the Lives of People Who Died a Really Long Time Ago---or MOTLOPWDARLTA as you'll soon take to calling it (trademark pending), you'll have a format that doesn't just aim for 55+, it actually mathematically doubles it.
And that has to mean double the value, right?
MOTLOPWDARLTA doesn't feature gimmicks like matched flow based on tempo. There's no need, as we've capped the tempo of our selections at a sensible 60 beats per minute. That's just above a resting heart rate, or was, for the audience that liked these records while they were still with us.
That means a relaxed listening experience and longer listening. Your audience will turn us on and leave us on.
Let the ambulance drivers worry about switching it off.
Speaking of which---in a pioneering partnership, HOBOY and Nielsen Audio have developed a unique wearable Personal People Meter for our format, one that detects not only the station being listened to, but heartbeat and blood pressure, with a Life Alert button built-in.
Secure your station's market exclusivity for MOTLOPWDARTLA now by calling HOBOY at 437-332-3546 (HES-DEA-DJIM).
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The Bee Gees were part of my life (even the disco, though America's Best Music did play "Night Fever") but never Joan Jett. She was just something that annoyed me. I have never understood her appeal with anyone other than the rock listeners.Well, the Bee Gees and Joan Jett are part of the music of our lives.
K.M. Richards
Program Director, The Eighties Channel™
Ready to wave that white flag yet, Chimp?
I'm listening to an online station right now which according to what people say here, should only have listeners over 90. And yet lots of people seem to like it.
In all seriousness, Chimp, I have said many times here in the last 20 years that there are younger people who will listen to Standards---the stuff rooted in The Great American Songbook.
But there are not enough of them who will listen regularly, for a long enough period and all at once to provide a desirable audience for advertisers. That's all.
The audience that will do that is 85-plus.
The last time it worked for commercial radio was 30 years ago, when those people were 55-plus. Time did what time does.
But this isn't a commercial station I am listening to. From time to time they'll have a funny "ad" where a greedy miser is annoyed by the kind man asking him for money. They don't ask for money that often, so people must be contributing.
K.M. Richards
Program Director, The Eighties Channel™
And when they run out of money because the audience has literally died off, there goes your wonderful discovery.
At what point does reality kick in for you? I am honestly asking because you don't seem to be in the same world as the rest of us.
Bravo - sign me up!
Oh, wait...no place to play this. The senior center down the road, perhaps??
Look, might as well consider the "We only play the music if 51% of the contributors are pushin' up daisies" format, as something that ol' Chimp is into.
Most others may not be.
Alternate possibility: The costs of an internet station are low enough that they don’t have to ask often.
Additional alternate possibility: There are one or more very generous donors covering most of the costs.
There’s nothing that suggests “a lot of people” in any of this.
It's not going to. The music is here, and on stations such as WLML in West Palm Beach. That has not changed.
Listeners Comments
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Serenade Radio - The Best in Easy Listening, leave us a comment and let us know what you think of our station.
Okay, okay.
Anyway, the man in charge has his show this time of day, He played a song with tock guitars and said, "We don't like rocky guitars ... but I'll give this one a pass."
Anyway, the man in charge has his show this time of day, He played a song with tock guitars and said, "We don't like rocky guitars ... but I'll give this one a pass."
K.M. Richards
Program Director, The Eighties Channel™
Well, at least now we know by your own admission that your comments are not realistic, don't we ...
WLML, and other stations like it, will not go on forever. You have to have realized that by now. Sooner or later, there will be no stations, no streams, nothing that suits your somewhat unusual tastes.
I only hope that when the last station bites the dust, the shock won't kill you.
The hell we don’t
Well, for a long time, this was true. The older you were, the more likely you enjoyed softer music. Beautiful music stations were originally for the 25-54 crowd. Many cities also had commercial classical stations. aimed at mature listeners. NYC, Chicago and San Francisco actually had two commercial FM stations playing classical music. But they eventually aged out or converted to non-commercial, listener-supported operations.
There was Soft Rock for folks who liked rock but preferred something not too upbeat. KNX-FM Los Angeles was the leading station in this format. Several other CBS FM stations followed KNX-FM's lead. There were also the Magic stations that played the softer selections from AOR artists, WMGK Philadelphia, WMJC Detroit, WMJX Boston. For a short time, NYC had a Soft Rock battle between WKTU (before disco) and WYNY. Let's remember, even for mainstream AOR stations, artists who were part of the core included Carole King, Cat Stevens, James Taylor, Carly Simon and Crosby, Stills, Nash & Young.
Then we had Smooth Jazz stations that were very successful. KTWV Los Angeles at one time was one of CBS Radio's highest revenue producers. But that format also faded out.
Today, even stations that had billed themselves as Soft or Lite don't want to say they are anymore. Around 2000, Lite-FM and other soft stations started playing uptempo songs and had their DJs talk over song intros. I'm not sure what happened that nobody wants soft music anymore. I guess we all lead such peaceful, no-stress lives that there's no need for soft music stations now.
There was Soft Rock for folks who liked rock but preferred something not too upbeat. KNX-FM Los Angeles was the leading station in this format. Several other CBS FM stations followed KNX-FM's lead. There were also the Magic stations that played the softer selections from AOR artists, WMGK Philadelphia, WMJC Detroit, WMJX Boston. For a short time, NYC had a Soft Rock battle between WKTU (before disco) and WYNY. Let's remember, even for mainstream AOR stations, artists who were part of the core included Carole King, Cat Stevens, James Taylor, Carly Simon and Crosby, Stills, Nash & Young.
Then we had Smooth Jazz stations that were very successful. KTWV Los Angeles at one time was one of CBS Radio's highest revenue producers. But that format also faded out.
Today, even stations that had billed themselves as Soft or Lite don't want to say they are anymore. Around 2000, Lite-FM and other soft stations started playing uptempo songs and had their DJs talk over song intros. I'm not sure what happened that nobody wants soft music anymore. I guess we all lead such peaceful, no-stress lives that there's no need for soft music stations now.
Chimp, you have to define "a lot".
A streamed service or "station" might only have a hundred or less listeners at any time across the country. An FM station in NYC that is highly rated might have 40,000 or so average listeners. And if you take the format, whichever it is, for your selected NYC station and add the audience of similarly formatted stations across the country, you could easily have a half-million average listeners to that format in the whole U.S.A.
This is about perspective. A few people who still like Percy Faith and Friends and have gone to some length to find a stream that provides that kind of music is just that: a few.
Put that on a full signal FM in a major market and you would likely be lucky to get a 0.1 share and a 0.0 rating.
Heck, play some salsa, merengue, cumbia and vallenato with a touch of Shakira, Daddy Yankee and Pitbull for me. And loud. But stuff the ballads and boleros you-know-where!
Hey, MF, we gonna party!