• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Louisville The groove 103.9 is no more

hotpatrick2004

hotpatrick2004

Back to classic country...Which is what they were B4 they became the groove. Very interesting. I guess the numbers were not what they were hoping them to be when they were the groove.
 
toddalcorn said:
Kinda sad scanning the dial in Louisville and the lack of a decent rock station is glaring.
Click to expand...
I feel like WQMF is a pretty good rock station. Granted, they do play more classic rock than newer, but that's the type that I mostly listen to anyways. Interestingly enough, SummitMedias 107.7 pulls in better ratings as a full classic rock station. Shows that maybe the market is more in demand of classic rock and less new rock. While on the topic of Alt 105.1, their ratings have been very low since they launched that format. For years now I've expected Alpha to pull the switch to a different format on that station. Unfortunately, ratings just don't seem to support anything other than classic rock in Louisville.
 
I remember 105.1 in March of 05 getting a 4 share with there mix of active rock and alternative rock. Ever since then no matter the format the station 6+ ratings haven't done that well. That's why I am surprised they pulled the classic hip hop format in favor of alt rock but I guess they can bundle it better then classic hip hop in the sales department I am guessing.

Cause it made sense for magic 101.3 for the classic hip hop to go there and free up a signal for a new format.
 
It's been a LONG time since we've seen any significant format changes from the "major" stations around here. I think 2022 when 102.3 became The Rose was the last time?

The one I really don't get though is 93.1. How have they maintained that format for nearly a decade now?
 
I said the same thing a few years ago when 93.1 the beat got under a 1 share then someone that is pretty knowledgeable chimes in n says those are 6+ numbers they fit in quite well with alphas portfolio and breaking down the demos. So I guess 93.1 does well with its target demo.

And just like alpha with 105.1 and Iheart with 93.1 they can bundle each of them with other stations in there respective companies and they serve a good propose in that respect.
 
Guess they forgot to remove all of the Groove references. Tuesday morning I heard after a country song and before commercials "Coming up on The Groove" OOPS!
 
I knew 103.9 was going to flop. Listened to it the day before the format change. Definitely not impressed. And there is a saturation of RnB stations in the Ville. Don't know if country will work either. Maybe move alternative to this frequency for better signal than 105.1. WLOU is probably feeling somewhat better with the loss of 103.9 even though the AM has much better coverage than the translator.
 
toddalcorn said:
I knew 103.9 was going to flop. Listened to it the day before the format change. Definitely not impressed. And there is a saturation of RnB stations in the Ville. Don't know if country will work either. Maybe move alternative to this frequency for better signal than 105.1. WLOU is probably feeling somewhat better with the loss of 103.9 even though the AM has much better coverage than the translator.
Click to expand...
The question is really is anything actually working in radio anymore in Louisville. Obviously, we all know what the trends are (otherwise everybody wouldn't be filing for bankruptcy), but I can't even remember the last time a radio station flipped formats to something truly successful. Minor tweaks (like WSFR and WAKY have done over the years) have worked out, but all of these stations that blow up an old format to start anew have not only failed to find success in recent years, but tend to perform even worse after the change. My guess is that these stations had loyal listeners for years, and once they flipped, not only did their audience leave, but since most people aren't just digging around for new radio stations anymore, they're never found by new audiences.

I feel like the change of 103.1 from oldies to country may have been the last successful format change, and that's been 17 years (in fact, exactly 17 years ago yesterday). Anything else successful around here has had the same format since the 90s or earlier.
 
Louisvilleradio said:
I feel like WQMF is a pretty good rock station. Granted, they do play more classic rock than newer, but that's the type that I mostly listen to anyways. Interestingly enough, SummitMedias 107.7 pulls in better ratings as a full classic rock station. Shows that maybe the market is more in demand of classic rock and less new rock. While on the topic of Alt 105.1, their ratings have been very low since they launched that format. For years now I've expected Alpha to pull the switch to a different format on that station. Unfortunately, ratings just don't seem to support anything other than classic rock in Louisville.
Click to expand...
WQMF's playlist is way too tight. They play the same 500 songs over and over..........They are essentially a hard classic rock station. They rarely play anything that was released after 2005 (which is 20 years ago!). I wish they would be more like Q95 in Indy. They play everything on QMF's current playlist, but still manage to play what QMF used to play before they switched to all hard classic rock (i.e. Elton John, Beatles, Bryan Adams, Billy Joel, Talking Heads). Q95 has actually been expanding its playlist (without removing anything) to play deeper cuts from the 80's and 90's. This may be a reaction to the success of JACK Fm in Indy, but it works.
 
Last edited:
I listened to Kentucky Straight 103.9 last week for a little bit when I was in Kentucky and Indiana. It sounded pretty good.

Can't say I'm surprised the Groove didn't work. Summit did a pretty poor job with it. It sounded lazily programmed to me. I was always surprised a company like Summit, which was mostly run by programmers, would put so little effort into that station.
 
If tonight is any indication, Kentucky Straight 103.9’s playlist is song-for-song identical to its sister station's in Richmond, 104.3 Classic Country.
 


Back
Top Bottom