You can sell "exclusive coverage" to a program or segment. A newscast can have no other bank that the sponsor, for example. However, if you sell ROS spots to one bank, you can not exclude other for any reason other than a credit check.
It's part of Fair Trade legislation, and when I was a GM I'd immediately call counsel in DC over something like that. It is not part of FCC rules, any more than fire code rules and FICA withholding rules are... but stations have to follow them.
I did that because FCC rules don't tell us what advertisers we can accept.
At Univision I saw several political ads written at agencies in the eastern US by persons from the Caribbean or of that heritage that either made no sense in the Southwest of actually had a different and sometimes offensive meaning. Those were put on hold while the agency or buyer was notified so the ad could be revised.
Reminds me that years ago of the difficulty of Spanish language stations to air Osco Drug Store ads for the reason that the very name of the business properly pronounced is "asco" a not so nice Spanish word...David may wish to elaborate...
If that station is in Los Angeles, how can it be "Mexican"?
There have been some statements that the cost "per self deportation" of the advertising is much less than the cost of apprehension, temporary confinement and repatriation.
The solution was to pronounce the store chain name as Oz-coh as in "the Wizard of OZ".
I remember hearing OHs-co...
"Mexican" alone is not a format. "Regional Mexican", despite being a gringo-created misnomer, is the standard way of referring to any format based on any of the Mexican country genres such as norteña, ranchera, banda and Mexican cumbia.
I might add that I read that the "suits' at Osco were very upset and confounded that "Spanish Radio" was "mispronouncing" the name of their business...
There are over 100,000 Russians and Europeans here without current documents or any documents at all. But we never hear of ICE raids or arrests of white Europeans. ICE does not consider them to be the problem, apparently. So, the radio ads must be targeted at the Hispanic community.
It was the same english spot heard on all the other stations. So they are running it in many places, a real ad campaign not just "red meat for the base". Looks like it's effective too, seeing all the people self deporting. Arguably more effective than ICE. I'm sure some of them are good folks who will become real American Citizens in the future, which is what we need.
It also helps that we're paying them $1000 to leave. (Sorry, hungry American kid, we can't give you a free school lunch, because we have to pay people to leave the country...)
