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Klein Ally Show PM replay
- Thread starter Jstnpspck
- Start date
Mike publicly shitting on the KROQ audience who got angry online after Kevin and the rest of the morning show were fired didn't help either.
I'm not opposed to the "talk that rocks" approach but outside of those stations named, who else does it? I mean, if this is the future then where's the talent development?
I know, podcasters. Most of them aren't disciplined enough or being mentored by a PD. The PDs are barely there in some clusters. So let's say someone wants to be the next Alan Cox (WMMS) or Men's Room (KISW.) Where are they broadcasting and who's going to hire and coach them? BJ Shea is still out of work in Seattle and he's got decades in this format and style. He was too expensive for Audacy and apparently iHeart.
I know, podcasters. Most of them aren't disciplined enough or being mentored by a PD. The PDs are barely there in some clusters. So let's say someone wants to be the next Alan Cox (WMMS) or Men's Room (KISW.) Where are they broadcasting and who's going to hire and coach them? BJ Shea is still out of work in Seattle and he's got decades in this format and style. He was too expensive for Audacy and apparently iHeart.
KROQ should have flipped formats a long long time ago. How is it still around?
It makes money
That's one advantage to legacy stations. They've spent decades building relationships with clients.
K.M. Richards
Program Director, The Eighties Channel™
And what do you base that on, other than personal opinion?
As BigA essentially said, the worth of any radio station and format are based on the billing.
Someone I know who is on the ownership side of the equation once told me that "the ratings of our advertisers are more important than the Nielsen numbers". He's right.
Last I checked Kline ally show is #1 in AM drive in multiple demos and have taken a huge chunk of woody listeners away (and KLOS men). I see this as a smart strategic move and also see that KROQ middays have only gone up since they started doing the morning show into that day part. What am I missing here?
If that's true... this is all trying to get a slice from the same section of moose turd pie.
All these morning shows on KLOS, KYSR and KROQ are uninspired.
Heidi and Frank have been rudderless since Frosty was shown the door close to a decade ago.
Woody has small glimpses of brilliance but derails itself under the sheer weight of Woody's ego.
Allie and Klein has been a non starter from the jump.
Airing warmed over morning show bits at 10PM (or any other evening slot) will do little to drive audience to the morning show. It's filler in lieu of paying a voice tracker or going jockless.
Now, will this move harm or help ratings in late evenings? Probably not materially. Audience size is small in that time slot in any case. This won't be much of a needle mover one way or the other.
Now, will this move harm or help ratings in late evenings? Probably not materially. Audience size is small in that time slot in any case. This won't be much of a needle mover one way or the other.
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As for KROQ in the Kaplan era, there were alternative stations that still got OK ratings in that era, including his old station (KYSR), which had better than OK ratings. He simply wasn't up to the task at KROQ and took the station down an ill-advised path. It's as simple as that.
Within six months of his departure from Audacy, several of their alternative stations witnessed significant AQH share improvement. More rock-based artists were played. The horribly implemented "two minute promise" was ditched. Polarizing artists were reduced or removed from airplay. An untalented afternoon drive talk host was cancelled from several Audacy alternative stations. Familiar gold was boosted and slots for currents were scaled back. These straight forward changes brought almost immediate improvement to stations such as KVIL, KROQ, WDZH, and even though it's now gone, WSFS.
Within six months of his departure from Audacy, several of their alternative stations witnessed significant AQH share improvement. More rock-based artists were played. The horribly implemented "two minute promise" was ditched. Polarizing artists were reduced or removed from airplay. An untalented afternoon drive talk host was cancelled from several Audacy alternative stations. Familiar gold was boosted and slots for currents were scaled back. These straight forward changes brought almost immediate improvement to stations such as KVIL, KROQ, WDZH, and even though it's now gone, WSFS.
He killed Alt 92.3 in New York.
I'm not sure the goal is to drive audience to the morning show. Rather it's to make people aware they exist. They're airing the podcast version, so they're trying to attract more listeners to the podcast. I doubt much of anything would cause people who don't wake up early to listen to morning radio.
What they were doing previously at that time was benefiting no one.
Lack of revenue killed 92.3 in NY. The station went to making under $10 million with alt to over $40 million with news. It was a no brainer.
Kaplan's theory wasn't outlandish. It just didn't work.
I've seen format flips backed by expensive research that still didn't work, case in point KPNW in Seattle. You can have a good theory on the case and still not solve it.
I'd have liked to see them take an approach more like KRBZ in Kansas City, which was actually doing well at times, but that's not the formula they tried to roll out nationally. In fact, they changed KRBZ's formula and disenfranchised a fair number of their listeners in the process. And now it's a moot point anyways, because alternative, in most markets, is now mostly a gold based format. Most people looking to recapture the feel of what it was and still wanting it from radio might want to try something on the left end of the dial or a Triple A station if your market has one. Otherwise, these personalities are the best of what's left besides playing Smells Like Teen Spirit again.
I've seen format flips backed by expensive research that still didn't work, case in point KPNW in Seattle. You can have a good theory on the case and still not solve it.
I'd have liked to see them take an approach more like KRBZ in Kansas City, which was actually doing well at times, but that's not the formula they tried to roll out nationally. In fact, they changed KRBZ's formula and disenfranchised a fair number of their listeners in the process. And now it's a moot point anyways, because alternative, in most markets, is now mostly a gold based format. Most people looking to recapture the feel of what it was and still wanting it from radio might want to try something on the left end of the dial or a Triple A station if your market has one. Otherwise, these personalities are the best of what's left besides playing Smells Like Teen Spirit again.
Did you hear how sloppy most of the stations under his control sounded, especially during his first 18 months or so at Audacy? Automation issues galore, and that continued for months on end. Tediously redundant imaging. A rotten morning show that should've never seen the light of day aired on most of the stations located east of the Mississippi.
Even if one thinks the music direction wasn't bad, decisioning and execution of non-music content was stunningly poor.
Even if one thinks the music direction wasn't bad, decisioning and execution of non-music content was stunningly poor.
You mean during covid? When most of the staff was working from home under circumstances no one could have predicted?
K.M. Richards
Program Director, The Eighties Channel™
This.
Kaplan was named KROQ program director February 27, 2020:
Entercom Announces Leadership Changes for Los Angeles Market | Audacy Inc.
Mike Kaplan Promoted to Brand Manager for KROQ, Ralph Stewart Elevated to Brand Manager for 93.1 JACK FM Kevin Weatherly To Step Down from Role as Senior
audacyinc.com
Less than one month later, on March 19, California went into lockdown:
Timeline: A Look at Key Coronavirus Pandemic Events and Milestones in California
From stay-at-home orders to business closures that began in March 2020, here's a timeline of the pivotal coronavirus moments in the state and Southern California region.
www.nbclosangeles.com
So Mark apparently thinks one of the biggest crises in history should be ignored, and Kaplan should be judged as if that never happened?
I know everyone is entitled to their opinion, but anyone who forms one without taking everything relevant into account deserves to have their opinion ignored.
How come no one else's stations faced the same litany of tech issues for months on end? You act as if every station on FM sounded crappy from a programming standpoint in 2020 & 2021. The vast majority of stations sounded perfectly fine.
The tech glitches at Audacy's alternative stations were awful. The Cane Peterson & Corey morning show stunk. The imaging stunk. The two minute promise was stupid. The music choices were misguided. COVID had little to do with any of the above.
He was a horrible format captain. Within a few short months of his departure, fortunes of the stations previously under his control improved substantially.
The reputation of alternative nationally as a viable FM music format took a hit because people kept seeing all these large & major market stations with crappy ratings. Turns out those rating challenges were largely self-induced by poor programming decisions.
Also, look at Philly. WRFF has performed significantly better since he left.
The tech glitches at Audacy's alternative stations were awful. The Cane Peterson & Corey morning show stunk. The imaging stunk. The two minute promise was stupid. The music choices were misguided. COVID had little to do with any of the above.
He was a horrible format captain. Within a few short months of his departure, fortunes of the stations previously under his control improved substantially.
The reputation of alternative nationally as a viable FM music format took a hit because people kept seeing all these large & major market stations with crappy ratings. Turns out those rating challenges were largely self-induced by poor programming decisions.
Also, look at Philly. WRFF has performed significantly better since he left.
I noticed shortly after Mike Kaplan left Kysr Alt 98.7 there ratings were improving..Why audacy hired him is beyond me...Woody from the woody show when Mike was PD of the station always said Mike was a GR8 guy but he said was not good at his job!!!