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A Little Less "Action" at WFTS
- Thread starter fybush
- Start date
The Last time that WFTS-TV identified themselves with the 28 branding was in 2002. But then again its EW Scripps dropped "Action News" from WXYZ-TV Detroit in 2024 and renamed it "7 News Detroit."
In that one the board noted that Action News is really a trademark of Cox Media at the time WXYZ-TV Removed the Action News name. Likewise WFTS-TV is doing the same thing because its all about Scripps Local TV Stations having to unite under the Scripps News in places where they have a local news team like Detroit, Tampa Bay, San Diego, Las Vegas, Phoenix. Also EW Scripps is emphasizing on Streaming platforms and phone apps where they can find their News Feeds.
www.scrippsnews.com
www.scrippsnews.com
www.scrippsnews.com
In that one the board noted that Action News is really a trademark of Cox Media at the time WXYZ-TV Removed the Action News name. Likewise WFTS-TV is doing the same thing because its all about Scripps Local TV Stations having to unite under the Scripps News in places where they have a local news team like Detroit, Tampa Bay, San Diego, Las Vegas, Phoenix. Also EW Scripps is emphasizing on Streaming platforms and phone apps where they can find their News Feeds.
About Scripps News
Scripps News is the national news network of The E.W. Scripps Company, built on a 145-year legacy of quality, objective journalism.
www.scrippsnews.com
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My thinking as to why... part of their sister station's branding is Tampa Bay 66.
So now you'll have Tampa Bay 28 and Tampa Bay 66 which are related, along with Tampa Bay 44 which is unrelated.
It won't be confusing at all. /s
So now you'll have Tampa Bay 28 and Tampa Bay 66 which are related, along with Tampa Bay 44 which is unrelated.
It won't be confusing at all. /s
Simply put, Scripps clearly didn't want to pay those licensing fees to Cox Media for what is an otherwise generic brand name ... outside of Philadelphia and the general Delaware Valley, of course.
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Plus... if we're talking ABC here, KFSN Fresno says hold my beer.
WSB-TV/News
WPVI-TV/News
KTVU/News
Initially, the only newscast KTVU offered was The 10 o’clock News until 1986, when they began to produce 2 at Noon, which was renamed The Noon News in 1990. By this time, the 1993 Fox wordmark began to appear, though its newscasts did not adopt it until April of that year. Although the logo...
Thats interesting it looks like Cox initially trademarked Action News back when they owned KTVU San Francisco when it was an independent station. Cox trademarked Action News for KTVU in 1971 and later used that brand in 1972 for WSB-TV the current ABC afilliate in Atlanta.
When you're dead last in a 4-station market (not counting three PBS stations and one religious station, but including then-indie WTTV), both in ratings and signal, sometimes it pays to go over the top. Their intro music was obnoxious, as was Paul Udell as their main news anchor. An ownership and call letter change, and switching from ABC to NBC helped in time, but it took a decade. At least in the early '70s as WLWI, they had David Letterman as weekend weatherguesser.
Good. “Action News” always sounded like a holdover from the 1970s. 🙄
Good move to differentiate themselves in a sea of undifferentiated logos, broadcast and otherwise, in today’s environment.
I wouldn't call it a reintroducing when its a different 28 now than the 28 that was used from 1990-2002.
I see what you're saying but its not the same font.