Some have criticized the new "MS Now" logo as being "amateurish." Thoughts?



True but then again I was thinking this prior to Versant renaming MSNBC to MS Now being revealed as part of the move to separate itself from NBC News Now that Comcast kept as part of protecting the Peacock brand.Let's start at a ski resort in Vermont:
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What are the odds that "MS NOW"'s flag design would just be "Mount Snow"'s flag reversed (with different colors inside)?
And given NBC's prior history....I'd expect some caution and exhaustive research.
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Beyond that, if I said to you "I have MS now", you'd assume I have Multiple Sclerosis.
It is a VERY bad idea to name your network with the initials of a well-known disease. Especially when you have a clean sheet in front of you.
Could have been worse. If they'd decided to go with "Versant Digital" for the first two letters, it would be "VD NOW".

MS Now sounds like a public affairs show brought to you by the Multiple Sclerosis Association. (Could be part of the Sunday morning Public Affairs block.)Beyond that, if I said to you "I have MS now", you'd assume I have Multiple Sclerosis.
It is a VERY bad idea to name your network with the initials of a well-known disease. Especially when you have a clean sheet in front of you.
Could have been worse. If they'd decided to go with "Versant Digital" for the first two letters, it would be "VD NOW".
The NBC/Nebraska Educational Television debacle was brought up early on in this thread... looks like nothing has changed.
VD Now:![]()
Beyond that, if I said to you "I have MS now", you'd assume I have Multiple Sclerosis.
That name certainly seems to get incorporated into a lot of callsigns. Jim Kampschroer, who created KTEA in Cambria, named it after his granddaughter of the same name.I was still living there when KTIE-TV went on the air. [...] He changed the call letters to KADY, which was the name of his daughter with Pia Zadora. [...] Riklis also expanded up the Central Coast by building KADE/33 in San Luis Obispo
History is best experienced by the paragraph, not the tweet. I for one appreciated the detail.Yeah, I know ... TMI and TL;DR.
KBET-TV Sacramento circa 1950's then the areas CBS affiliate.
National Nine News Australia in the 1980's used the Designs of ABC News in the United States but with the Cool Hand Luke: Tar Sequence cut the theme ABC O&O's used in that era.
Also interesting TV3 Network New Zealand in the 1990's used the Nightline Name for their newscasts and even borrowed the designs from ABC News.
Some of the accents sounded almost American, in fact, whomever that reporter Denis Murphy is, there's no other way to describe his accent.
Dennis Murphy (his name is misspelled on the Chyron) is American. That report was taken straight from NBC News. Some other packages were done by Australian reporters; the Australian accent is similar to the New Zealand one but renders many vowels differently--and it tends to vary according to the socioeconomic class of the speaker.
It’s interesting how the 1980’s cut for ABC’s 20/20 got used for the Australian edition of Nightline.And here's a 1985 Australian edition of Nightline from Nine Network (albeit with the packages removed). The ABC News graphics and music are all there:


It’s interesting how the 1980’s cut for ABC’s 20/20 got used for the Australian edition of Nightline.
But it doesn't appear to be the same kind of show. ABC's Nightline was more in the nature of a newsmagazine, or a show that focused on one or two topics in-depth, whereas the Australian version seems just to be a straight-up nighttime network newscast.
In many ways, Australia comes across as being a kind of parallel universe, where things seem superficially almost identical to the US, but when you scratch the surface, it is quite different. Pull up some random street scenes in Google Street View and you'll see what I'm talking about.
But then again in Australia Nine Network has the name "60 Minutes" as it's Newsmagazine and it's named after the version on CBS.
True too and also I seen the residential areas on Google Street view of Australia and it looks like anyplace in the US. Also places like downtown parts of Sydney and Melbourne looks like places where you can compare to in the largest cities in Canada and the US. But then again in Australia Nine Network has the name "60 Minutes" as it's Newsmagazine and it's named after the version on CBS.