I’m 26 but I feel like an anomaly
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ENRIQUE SANTOS ON POWER
- Thread starter radioislife2020
- Start date
D
Deleted member 108832
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Aw, c'mon. If you're going to harken back to the days of Latino yore, join me and let's do it right.
"Mas musica, mas exitos! Solamente en Estereo Latino, ciento dos puuuuuuuuuunto nueve!"
Wasn’t it more like KLTN and KLTN HD Estéreo Latino 102.9 la casa oficial de el show de Ea Brindis y Pepito. Parte de la familia Univisión.
Before it became Uforia.
Más música menos gűiri gűiri.
The post by rosecitymedia refers to a decade before that.
I tried, hard, to get them to change from Estéreo Latino 102.9 to just "Latino 102.9" about 25 years ago. My point was that "stereo" is not a USP and we were wasting syllables promoting a generic quality.
I'm guessing that would've looked something like this:
Do you know how HBC came up with that 1029 red & black block logo?
No, not really.
One day someone from Univision Corporate (a white guy) decided that stations no longer needed a name just a dial and away went the names like estereo latino and la que buena, and many more and now they were simply 102.9 and that is when i knew i was working for idiot.s
Actually, the idea of using only the dial position came from an Hispanic who was in charge of programming in that era.
By the way, lots of Hispanics are also "white" as well as everything else. "Hispanic" is not a race, it is, sort of a language based cultural group... if even that. Hispanics can be 100% descendants of Italian immigrants in Argentina to 100% Mayan in Guatemala to members of the Asian heritage communities in Cuba and Perú to those of pure African heritage in the Dominican Republic... and everything in between in a marvelous blend of qualities and culturas and appearances.
That sounds like a scripted TOH ID for KLTN in their final days as "Estereo Latino".
After Estereo Latino moved to 102.9, they ran a "static" campaign showcasing the fact that they were no longer on a rimshot station. They had liners with Joe Morales that said "Con estática" with a sample of a song full of static. Then right after, "Sin estática" with the same song clear of static.
It sounds corny, but for the 90s the campaign worked out well for them. They even briefly rolled out the "sin estática" slogan to billboards and TV spots as well. I think the campaign helped attract KQQK listeners who only listened to Tejano because of the signal advantage 106.5 had over everyone else in the 90s.
Now that's an old slogan. I'm not sure who came up with it or used it first. I think it was used at KXTJ when El Dorado launched "La Nueva 108". It's possible KLTN used it before their Raul Brindis years as well, but my memory is fuzzy when it comes to Houston radio in the mid/late 90s. A lot of us weren't paying attention to Spanish language radio.
Pretty sure Evan is white lol
I remember hearing that same imaging On Estereo latino San antonio
I saw a post of some asking what happen to the current team running the morning show that the morning. Someone from POWER 99.5 said so and so was joining Enrique in the morning show and the other lady will be on their new atationLA MEJOR 104.5.
So yes seems they will be running La Mejor too.
The Power and La Mejor formats are now part of Space City Broadcasting, AIUI. Appears there will be more pieces added as part of market reogranization if financing is secured.
I'm pretty sure that was the tagline for "Estereo 97" (or was it already "Qué Onda 97"?), wasn't it?
EDIT: I might be thinking of "La Nueva 108".
D
Deleted member 108832
Guest
That was from the ill-fated "La Mera Mera", the last (and only other) attempt at Spanish-language on 92.1.
I do remember Radio One's La Mera Mera using a slightly different variation of it. But it wasn't the first to touch that phrase. It was definitely used on 107.9 after Castro merged his two Tejano stations to 106.5. I think it was "La Nueva 108" that used the slogan to counter Raul Brindis (spoiler alert; it didn't work). But I could be mistaken and maybe the slogan was instead used on the shortly lived "La Zeta 107.9" (anyone remember that station?).
It's a shame there aren't any known air checks of Spanish language radio stations of Houston. I wasn't the kind of person to record radio, but I may have a few KQQK liners stored somewhere from the late 90s if someone is interested in hosting them or has a website that curates radio history. I used to have a recording of "Estereo Latino 93.3", but unfortunately it's lost forever.
(Side bar; translators playing musical chairs with their formats have definitely killed some of aura of tracking format changes over the years)
i have airchecks of radio 13 kxyz i was a huge fan.