• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

AC Format in Milwaukee

TheM1ghtyBear

TheM1ghtyBear

With the sale of WLDB and WLUM to K-Love, do we see any stations in Milwaukee that could fill the Adult Contemporary void?

WRIT-FM and WMYX seem like potential candidates.
 
The stations you mentioned may do some adjusting to their playlists, but these days it costs too much to start a new format from scratch unless a station is really billing terribly. And the remaining group operators seem to be content with what they're doing, at least on the surface. But anything is possible.
 
TheM1ghtyBear said:
With the sale of WLDB and WLUM to K-Love, do we see any stations in Milwaukee that could fill the Adult Contemporary void?

WRIT-FM and WMYX seem like potential candidates.
Click to expand...
WRIT is one of the top-rated stations in the market, often #1. And they play a lot of the same 80s-90s songs as B93.3. They're changing absolutely nothing, but do plan on going all-Christmas this year, after sitting it out in recent years.

WMYX does well, but could move a little more in that direction. They often sound like where listeners to their sister station, KISS-FM, go when they turn 30.
 


Back
Top Bottom