1300 AM calling itself Fuego

[101.9 La Kalle]

Fuego is now La Mega again. What was the point?

 

[skiwest]

Did they also change the call letters?

 

[101.9 La Kalle]

Did they also change the call letters?

Wouldn't be able to even if they tried. The FCC is down and isn't able to take any sort of applications if they tried, as is the rest of the government.

 

[RadioFixerCLE]

Fuego is now La Mega again. What was the point?

It's been Mega for a few months now. Better brand recognition among listeners. They still remembered and called it "Mega". The call letters remain WJMO (they're only announced once an hour anyway, so who really cares).

 

[skiwest]

Well, old timers like me care.

 

[davideduardo]

It's been Mega for a few months now. Better brand recognition among listeners. They still remembered and called it "Mega". The call letters remain WJMO (they're only announced once an hour anyway, so who really cares).

And, if it is like most Spanish language stations that try to avoid use of call letters, they give the ID in English.

 

[RadioFixerCLE]

And, if it is like most Spanish language stations that try to avoid use of call letters, they give the ID in English.

That's exactly correct. And absolutely legal. 🤓

 

[skiwest]

I believe the Cavs games are airing on 1300 in Spanish.

 

[MediaLover]

Cavs games are being broadcast on La Mega 1300.

Cleveland Cavaliers and La Mega 1300 AM Partner to Bring “Los Cavs en Español” to Fans Across Northeast Ohio