Buffalo October Ratings

[SirRoxalot]

I believe that this is a first, or at least the first in a long time. WGRF, 97-Rock, is at the top of the 12+ monthly from Nielsen. Here are the stations that broke a 1-share:

Subscriber	Format	AUG 25 (JUN-AUG)	SEP 25 (JUL-SEP)	OCT 25 (AUG-OCT)
WGRF-FM	Classic Rock	8.6	8.0	8.8
WBLK-FM	Urban Contemporary	9.4	9.7	8.7
WYRK-FM	New Country	9.0	8.8	8.4
WHTT-FM	Classic Hits	7.0	6.2	7.2
WGR-AM	All Sports	4.1	5.3	7.2
WKSE-FM	Pop Contemporary Hit Radio	5.8	6.6	6.3
WBEN-AM	News Talk Information	5.8	5.9	5.8
WTSS-FM	Adult Contemporary	4.1	3.6	3.3
WBFO-FM	News Talk Information	3.4	3.2	3.2
WEDG-FM	Alternative	3.6	2.8	2.5
WBKV-FM	Contemporary Christian	2.5	2.5	2.3
WNED-FM	Classical	2.4	2.2	1.6
WBUF-FM	Mainstream Rock	1.5	1.7	1.5
WLKK-FM	Country	1.6	1.6	1.3
WWWS-AM	Urban Oldies	0.9	0.6	1.1

The full list can be found at:

Buffalo/Niagara Falls

Nielsen Audio Monthly Ratings Buffalo/Niagara Falls (Market #59) Population: 1,011,800 Hispanic Population: 57,100 - Black Population: 133,100 Average Quarter Hour

radioinsight.com

Considering it's a 3-month rolling average, indications are that WBLK had a lousy October, dropping a full share. WGR got a big Bills boost, rising 1.9 shares.

It could easily be diary placement. A couple of households can create a significant swing in a diary market with a meager sample. It will be interesting to see if it holds up over time.

 

[ckg279]

Looking at the recent trends, I'd have to say that 97 Rock's rebuild is going very well.

Also:
-Christmas music can't come fast enough for 96.1; that station went south fast over the last 2 trends. Ditto for 103.3 the Edge.
-WBFO is still hanging on; WNED-FM dropped quite a bit.
-The Patriot made slight gains from the last trend, but still hasn't cracked a 1 rating as yet.

 

[Buddy Shula]

WBEN had their worst 12 plus book that I can ever remember. 5.8.

Patriot trending up. When FMS hit, it will go higher.

I think Patriot is hurting WBEN. But they ain’t seen nothing yet… spoiler alert. Big changes coming.

I also know where WECK stands in this whole thing. It’s impressive. You can probably figure it out by looking at where a “hole” is 12 p

 

[Mike Sheridan]

WWKB drags along with a 0.3!

 

[SirRoxalot]

WBEN has had far worse books. The last three have been 5.8, 5.9, 5.8. WBEN is down about half a share year over year, but pretty much where there were in 2023, which was not a presidential election year. WUSW has been 0.2, 0.3, 0.5.

 

[Buddy Shula]

WBEN has had far worse books. The last three have been 5.8, 5.9, 5.8. WBEN is down about half a share year over year, but pretty much where there were in 2023, which was not a presidential election year. WUSW has been 0.2, 0.3, 0.5.

So where were the far worse books WBEN had? I don’t recall them. Can you tell me what books they are.

Yes, WUSW had a 0.2, 0.3, 0.5. Not a decline yet. Wait til the FM’s get fired up in January

 

[SirRoxalot]

So where were the far worse books WBEN had? I don’t recall them. Can you tell me what books they are.

Yes, WUSW had a 0.2, 0.3, 0.5. Not a decline yet. Wait til the FM’s get fired up in January

They had a 5.2 in December 2023, another year with no major elections, followed by a 5.3 in January 2024. With 2024 being a presidential election year, their ratings averaged about a 7 share. Mid-term elections next year will likely trigger more interest than the handful of local elections this year.