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560

SCMcKinney said:
Just an idea, that may be more appropriate for stations that are not as far gone into the hole as 560 was allowed to fall into... But for stations with a decent signal, intact studios, and maybe their own tower, would simply entertaining people be something? The programming has to be cheap, which got me to thinking about all of that Old Time Radio that is at the Internet Archive. If it is there free for the downloading, would it be safe to assume the copyright holders, if they exist, do not care anymore? While it is certainly possible for anyone to download any show they want, when they want, and there are in fact several websites that make this easy, what radio could do is make it REAL easy, by putting up a schedule of shows, that people could listen to by just turning on a button. While a lot of this programming is dated, many shows I see at the Internet Archive could be considered timeless. Science Fiction, Radio Plays of Famous Books, Radio Plays of Classic Movies are some of them. Then there are dated shows that are classics in themselves - The Jack Benny and Your Money or Your Life episode (I'm Thinking It Over). This would appeal to older audiences, but that is who is listening to AM radio anyway, so play to your audience. It might be inexpensive to try, and for stations that are left being the third or fourth sports talker in town, it might get better ratings.
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This is stuff for people over 80. There is no sales opportunity for that crowd; we are talking about shows that were part of the golden age of network radio... which ended by the mid 50's.
 
michael hagerty said:
66.5 for men and 71.8 for women in 1950.
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OK, thanks! Also see the edit in my last post.

radiofan2023 said:
This is one of the main reasons I’m surprised the radio show When Radio Was is still on air.
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Maybe it's on because there's a younger Millennial/Gen Z audience who discovered it/learned about it from their grandparents and great grandparents?

I'm sure some older Boomers might enjoy it too.

When I was growing up in the late 90s, I didn't really have any conception that all this was old stuff made by people decades ago. 12 year old me thought it was still current, and I suppose to an extent, it was, since the target audience, who are 90-95 now, were in their 60s then, and as such still relatively vital and active in society, and thus still a within a marketable demo, if only barely.

c
 
There must still be an audience for the old time radio shows. KDTH airs 6 hours of it on Sundays.

www.radiodubuque.com

Big Broadcast

Listen Now Sunday, June 7 6p-12a (Shows chosen by; Beanie Baumhover) Lone RangerDuffy’s TavernDragnetGunsmokeThe SaintFibber McGee and Molly Have Gun Will TravelYou Bet Your LifeMel BlancCisco Kid Sunday, June 14 6p-12a (Shows chosen by; Chuck Spielman )
www.radiodubuque.com www.radiodubuque.com
 
davideduardo said:
This is stuff for people over 80. There is no sales opportunity for that crowd; we are talking about shows that were part of the golden age of network radio... which ended by the mid 50's.
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Are you sure only 80 year olds will listen, or is this just 'conventional wisdom?' "The Big Broadcast" has apparently been a Sunday Night staple of WAMU for several decades, and I don't think they would burn 4 hours of airtime on a show no one would donate to. (What are the demographics for WAMU? I'll bet they are a lot lower than 80). In the case of KZAC, we are contemplating the demise of a decent signal in market 4. As I mentioned, 560 may be too far gone to resurrect. But there are in virtually every market, decently powered, bottom dwelling stations that are getting no ratings with what they are doing. I think they are doing what they do largely because they can't afford to do anything else. I think people don't listen because the programming is redundant and/or just not entertaining. Why advertisers put any money toward them is a mystery to me, but they do. In a place where there are also-ran third or fourth place sports talkers (Las Vegas? Scranton Pa?) it seems to me that a commercial radio experiment somewhere might be in order. In the daytime and during the work week. But if 560 still has the ability to crank up a transmitter one more time, Cumulus would be risking a power bill, (and maybe a little promotion) to see if only 80 year olds would listen. If in fact 40 and 50 year olds listened, maybe a new advertising revenue stream could be created.
 
cc333 said:
I'm sure some older Boomers might enjoy it too.
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I was born 5 days into the Boomer generation. There is no way I would want to listen regularly to any of the shows mentioned.
 
Didn't the CBS Radio Mystery Theater play a role in the resurgence of people listening again to radio shows. I remember as a kid, late at night in the dark, intently listening to those scary stories.
 
This is a financial decision, not a programming decision. They're not looking for programming. They're looking for a buyer. If someone wants to buy this station, they're welcome to run any programming they want. But Cumulus has made its decision.
 


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