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Rest of Louisiana Monroe changes

I took a look at the station on the iHeart app and it says it’s 90s to Now or something like that. Sounds like it’s a Hot AC or AC. Not a terrible format but they could have put Hip Hop or Rhythmic to pull down 100.1 IMO.
 
They should have done CHR Pop
CHR would have been a good format considering there’s no real CHR in Monroe except for Q93, which isn’t even a Monroe station. But as mentioned in my previous post, Urban is where the money’s at in Monroe considering 100.1 has been #1 for a long time. I believe Hip Hop, Rhythmic, or CHR would have been the best options.
 
CHR would have been a good format considering there’s no real CHR in Monroe except for Q93, which isn’t even a Monroe station. But as mentioned in my previous post, Urban is where the money’s at in Monroe considering 100.1 has been #1 for a long time. I believe Hip Hop, Rhythmic, or CHR would have been the best options.
There’s three universities in the market. Very, very rhythmic. You won’t find a lot of Jonas Brothers played anywhere in Monroe-Ruston-Grambling
 
CHR would have been a good format considering there’s no real CHR in Monroe except for Q93, which isn’t even a Monroe station. But as mentioned in my previous post, Urban is where the money’s at in Monroe considering 100.1 has been #1 for a long time. I believe Hip Hop, Rhythmic, or CHR would have been the best options.
CHR really hasn’t clicked in that market for well over 15 years. Even the heritage CHR, KNOE-FM, flipped to R&B around 2013 after struggling for a stretch. KNNW spent most of its time in the format sitting in the low 1s. Listeners who want CHR can get it easily through streaming, SiriusXM, or KQID. I could see Rhythmic being potentially viable but I almost wonder if there was a clause in the sale that prevented it from directly competing with any of the Holladay Broadcasting stations.
 
Update again:
These stations broadcast in HD according to my little pocket HD radio in my West Monroe hotel for the weekend:

100.1 The Beat
99.7 The Legend
97.3 Wink FM
LA 105 (105.3)
 


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