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1110 New Format

TV Guy that still loves radio said:
I feel like they've dropped the ball on this and missed an opportunity. This has gone on too long and a lot of us have lost interest and won't be back once they finally roll something out. I have not gone to the FM side in the mornings (the only time I listened to the station) because as weird as it sounds, I cannot listen to talk radio on FM. And I don't think I'm alone. Every time I flipped past to see if they switched, I felt like I was listening to an episode of Mad Men. Had they actually programmed it as elevator music instead of the same few songs, maybe I'd flip over more, but they lost me.
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Youre thinking like a radio nerd type... which in the grand scheme of things, doesnt matter. if theyre goal is to flush everyone out and get rid of the old audience, theyre accomplish it.... which would seem like airing a syndicated talk format, if thats what they were doing, they wouldve launched already
 
SomeRadioGuy said:
Youre thinking like a radio nerd type... which in the grand scheme of things, doesnt matter. if theyre goal is to flush everyone out and get rid of the old audience, theyre accomplish it.... which would seem like airing a syndicated talk format, if thats what they were doing, they wouldve launched already
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I get what you're saying, but my point is, people like me are going to find other choices and not go back no matter what they put in there. And honestly, too, in this short attention span society, they aren't bringing in a new audience.
 
TV Guy that still loves radio said:
I feel like they've dropped the ball on this and missed an opportunity. This has gone on too long and a lot of us have lost interest and won't be back once they finally roll something out. I have not gone to the FM side in the mornings (the only time I listened to the station) because as weird as it sounds, I cannot listen to talk radio on FM. And I don't think I'm alone. Every time I flipped past to see if they switched, I felt like I was listening to an episode of Mad Men. Had they actually programmed it as elevator music instead of the same few songs, maybe I'd flip over more, but they lost me.
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Unless you have a PPM meter, they don’t care.

The only formats that work on AM nowadays are talk or religious. Targeting 65+. Radio One already has a talk station that they just moved to FM, and a sports talk station that they moved to FM 3 years ago, and a religious station that they just put on their other AM station.

They’re not going to launch a new format and cannibalize their own audience, especially without some sort of FM signal. Y’all need to put the crack pipe down.
 
I haven't seen this brought up yet. But is it possible for 1110 to be leased out. A good candidate might be Radio Nyra, if there is enough of a South Asian population in Charlotte as there is in Raleigh- Durham, it's at least a possibility. Despite the language barrier, I find the music to be upbeat and fun to listen to. Radio Nyra is heard on WDUR 1490 (and translator) Raleigh.

www.radionyra.com

Radio Nyra | The Voice of the Indian Subcontinent in the USA

Broadcasting 24/7 Bollywood & Tollywood news, talk, and music to 100,000+ listeners in Raleigh-Durham.
www.radionyra.com www.radionyra.com
 
KilowattKat said:
I haven't seen this brought up yet. But is it possible for 1110 to be leased out. A good candidate might be Radio Nyra, if there is enough of a South Asian population in Charlotte as there is in Raleigh- Durham, it's at least a possibility. Despite the language barrier, I find the music to be upbeat and fun to listen to. Radio Nyra is heard on WDUR 1490 (and translator) Raleigh.

www.radionyra.com

Radio Nyra | The Voice of the Indian Subcontinent in the USA

Broadcasting 24/7 Bollywood & Tollywood news, talk, and music to 100,000+ listeners in Raleigh-Durham.
www.radionyra.com www.radionyra.com
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Radio One already announced that they’re going to continue to own and operate it
 
CLTRadio said:
Unless you have a PPM meter, they don’t care.

The only formats that work on AM nowadays are talk or religious. Targeting 65+. Radio One already has a talk station that they just moved to FM, and a sports talk station that they moved to FM 3 years ago, and a religious station that they just put on their other AM station.

They’re not going to launch a new format and cannibalize their own audience, especially without some sort of FM signal. Y’all need to put the crack pipe down.
Click to expand...
But I like crack…
 
CLTRadio said:
Unless you have a PPM meter, they don’t care.

The only formats that work on AM nowadays are talk or religious. Targeting 65+. Radio One already has a talk station that they just moved to FM, and a sports talk station that they moved to FM 3 years ago, and a religious station that they just put on their other AM station.

They’re not going to launch a new format and cannibalize their own audience, especially without some sort of FM signal. Y’all need to put the crack pipe down.
Click to expand...
And in a way, Praise kinda fits with 610 as the primary signal even though most listening will be on 102.5. Radio One recently made a similar move in DC where the format was demoted to a lesser signal. Urban gospel may draw ratings, but it’s a heavily 55+ skewing format.
 
Right now, 1110 is a vacant store in the mall. The customers who went to the store that used to be there have all (hopefully) started going to the fancy new location of that store in the nicer mall across town.

Whatever goes into the old space will be starting fresh in promoting itself to a new customer base. It doesn't really matter what was in that space before, or even how long the store stays vacant (except to the landlord who isn't earning any rent in the meantime).

It may be that Urban One doesn't even have any firm plans yet. The urgency was getting WBT on the better FM signal around the holidays, and January is a slow month for sales and promotions anyway.
 
TV Guy that still loves radio said:
I feel like they've dropped the ball on this and missed an opportunity. This has gone on too long and a lot of us have lost interest and won't be back once they finally roll something out.
Click to expand...

If you've seen the thread on the San Francisco board, Cumulus spent about a month last year with a loop on 560 telling its listeners to go to 810 to hear KSFO. Only about half the audience made the move with KSFO. That would, if anything, make the case that Urban One needs to keep doing this. You have to make sure the occasional passive listener who might not tune in frequently also knows what's happening. The days of "if you build it, they'll come" are over in radio, and you might not get a good answer, or even any answer at all, if you ask a friend or neighbor what happened to your favorite radio station. Most everybody still uses radio, but most nobody uses it like they did 15-20 years ago. You have to take that into account when making changes.
 
101tm said:
And in a way, Praise kinda fits with 610 as the primary signal even though most listening will be on 102.5. Radio One recently made a similar move in DC where the format was demoted to a lesser signal. Urban gospel may draw ratings, but it’s a heavily 55+ skewing format.
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Absolutely. 102.5 covers northwest Charlotte the strongest, and that area is majority black and skews older. Nobody under 65 listens to AM, but that’s not a problem considering Praise’s demographic.

100.9 covers southeast Charlotte and Union County the strongest, and those areas are majority white and higher income. It was never ideal for an urban format.

I always thought it made the most sense for WBT, considering Union County is one of the most conservative areas in the state. If I were Radio One, I would have WBT on 1110 and 100.9, WFNZ on 92.7 and 99.3, Praise on 102.5 and 610, Urban AC on 105.3 and flip 107.9 to another non-AC music format.
 
Kent said:
If you've seen the thread on the San Francisco board, Cumulus spent about a month last year with a loop on 560 telling its listeners to go to 810 to hear KSFO. Only about half the audience made the move with KSFO. That would, if anything, make the case that Urban One needs to keep doing this. You have to make sure the occasional passive listener who might not tune in frequently also knows what's happening. The days of "if you build it, they'll come" are over in radio, and you might not get a good answer, or even any answer at all, if you ask a friend or neighbor what happened to your favorite radio station. Most everybody still uses radio, but most nobody uses it like they did 15-20 years ago. You have to take that into account when making changes.
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They might run the loop until the beginning of the next survey period. They swapped all the formats at the beginning of the Holiday book, and dropped the 1110 simulcast at the beginning of the January book.
 
CLTRadio said:
They might run the loop until the beginning of the next survey period. They swapped all the formats at the beginning of the Holiday book, and dropped the 1110 simulcast at the beginning of the January book.
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Which started a couple weeks ago... PPM markets run in thirteen 28 day cycles with the "January" monthly beginning on January 8.
 
No sign of 1110 WBT before or after sunrise this morning in NJ. Instead I heard a weak signal with a news report from Bloomberg's Charlie Pellett. Maybe WTBQ?
 


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