• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Why Did KFI Dismiss Talk Show Host Mo Kelly?

It was originally part of a round of staffing cuts. Mo Kelly had been a weekend host on KFI for several years until about four years ago when he was promoted to the weekday evening shift, 7 to 10 p.m. Good for Kelly. I liked how he sounded. He also contributed commentary to iHeart's Black Information Network. Late last year, Kelly was eliminated as iHeart also cut others around the country. Since then, KFI has used fill-ins to handle the evening shift.

Now KFI has named a new weekday schedule. The station is teaming two new hosts, former KFI fill ins, to handle noon to 3 p.m. The other weekday hosts remain, although their shifts may have changed a bit. So basically iHeart cut one person and now is employing two people in his place. Where's the savings?

I always wonder about these staffing reductions. John Smith gets cut from afternoons on a rock station in St. Louis. Mary Jones gets the ax from middays on an urban AC station in Memphis. But these stations are not going to leave these shifts empty. They will eventually put new DJs in those shifts. Other than new people getting a bit less salary than the DJs who were dismissed, how does this save iHeart or another big owner that much money?

Cutting an evening person and putting a syndicated show in that slot, that I understand. But axing one person and eventually hiring another person, that I don't understand.
.
 
Last edited:
Cutting an evening person and putting a syndicated show in that slot, that I understand. But axing one person and eventually hiring another person, that I don't understand.

His contract was up. He signed a 3 year deal in Jan 2023. He was hired by the previous regime. They're gone so there wasn't much support to renew.

The other thing was he replaced Tim Conway in that slot, and Tim moved earlier. Tim's fans didn't like the move. His earlier slot was less convenient. Apparently Mo's evening ratings weren't as good as Tim's. And Tim's ratings in afternoons weren't as good as his night ratings. I think they're hoping Tim's return to evenings will revive the numbers for that daypart.

So basically iHeart cut one person and now is employing two people in his place. Where's the savings?

Simple: Everyone doesn't get paid the same. The new hires are likely making less money. Also, remember that Ken Champou retired two years ago and was never replaced.
 
Sounds like Tim was #1 at night (granted, it's not a very lucrative time slot to begin with). And Tim moving to afternoons was a huge promotion.

Meanwhile, it sounds like Mo didn't land #1 at night. And the new management wasn't happy with his performance.

Conway also admitted today that he's kind of getting his ass kicked in afternoon drive. So, having John go back to afternoons and Tim go back to nights is a way of trying to get back to winning those time slots. (Personally, I listened to KFI ***far more*** with Tim in afternoon drive, as I find John's constant right-wing politics obnoxious -- but the audience is made up of a lot more people than just me, and perhaps they prefer him.)

I wanted to like Mo's show, but found I rarely tuned in. Nothing against the guy. Was probably a fun show, but I just never connected with it.
 
Sounds like Tim was #1 at night (granted, it's not a very lucrative time slot to begin with). And Tim moving to afternoons was a huge promotion.

Meanwhile, it sounds like Mo didn't land #1 at night. And the new management wasn't happy with his performance.

Conway also admitted today that he's kind of getting his ass kicked in afternoon drive. So, having John go back to afternoons and Tim go back to nights is a way of trying to get back to winning those time slots. (Personally, I listened to KFI ***far more*** with Tim in afternoon drive, as I find John's constant right-wing politics obnoxious -- but the audience is made up of a lot more people than just me, and perhaps they prefer him.)

I wanted to like Mo's show, but found I rarely tuned in. Nothing against the guy. Was probably a fun show, but I just never connected with it.

All of the above.
 
Big Bill Handull, Gary and Shannon, Koblyt, Conway and George Norway et al, all white, non Hispanic, (although Handel was born In Brazil)…So bring in Mo Kelly for diversity, Didn’t add much and was not great with ratings or advertising efforts. So it flopped, now back to the same old stuff. Conway said if he doesn’t stay on 6 to 10, he is gone. Listeners want stability, not chaos . So KFI is white non Hispanic. Is there a shortage of Spanish language stations in LA?, As bill Handope said once, their sister Hispanic station has a lot of people that hug each other a lot, but they don’t get much money for an ad.
 
Big Bill Handull, Gary and Shannon, Koblyt, Conway and George Norway et al, all white, non Hispanic, (although Handel was born In Brazil)…So bring in Mo Kelly for diversity, Didn’t add much and was not great with ratings or advertising efforts. So it flopped, now back to the same old stuff. Conway said if he doesn’t stay on 6 to 10, he is gone. Listeners want stability, not chaos . So KFI is white non Hispanic. Is there a shortage of Spanish language stations in LA?, As bill Handope said once, their sister Hispanic station has a lot of people that hug each other a lot, but they don’t get much money for an ad.
Yet you obviously listen, which is all KFI cares about.
 
So KFI is white non Hispanic. Is there a shortage of Spanish language stations in LA?,
Yes, there are a number of possible formats not being done in Spanish as well as English presentation stations aimed at Hispanics only (as Power used to be).
As bill Handope said once, their sister Hispanic station has a lot of people that hug each other a lot, but they don’t get much money for an ad.
What Spanish language or purely Hispanic targeted station does iHeart have in LA?
 
Right listen all the time- guess it is JimCrow radio,Black, white and Spanish stations and Persia plus Chinese formats segregated airwaves
LA has a very small Black population. Yet we have one iHeart station and Stevie Wonder's FM serving that group. In addition, we have a Black AM news and talk network station as well.

There is one Farsi station, along with Chinese, Vietnamese, Tagalog and other languages in block segments on about a dozen or so local stations.

Stations program to interest groups. The Spanish language stations ("Spanish stations" are in Spain) cover a fairly broad range of different formats for different kinds of listener tastes.

Oh, and per the Census, most Hispanics are "white". "Hispanic" is a cultural distinction, not based on race. That is why it is a separate Census question.
 
LA has a very small Black population. Yet we have one iHeart station and Stevie Wonder's FM serving that group. In addition, we have a Black AM news and talk network station as well.

There is one Farsi station, along with Chinese, Vietnamese, Tagalog and other languages in block segments on about a dozen or so local stations.

Stations program to interest groups. The Spanish language stations ("Spanish stations" are in Spain) cover a fairly broad range of different formats for different kinds of listener tastes.

Oh, and per the Census, most Hispanics are "white". "Hispanic" is a cultural distinction, not based on race. That is why it is a separate Census question.
I know we've discussed this before...but isn't it amazing that so many folks still don't get it? Some still think "Hispanic" is a race/ethnic/national group apparently based only on someone's surname. Take two identical pictures of someone: label one "Smith, O'Brien, Stein, or Pavlov, they will be described as "White". Label the pic as "Lopez" or "Castro", etc they will be referred to as "Hispanic"or "Latino". I would guess the racist (excuse me- "White Supremacist") Nick Fuentes would not consider himself to be "Hispanic"!
 
What Spanish language or purely Hispanic targeted station does iHeart have in LA?

I was going to ask that, but you beat me to it.

The poster is apparently either (a) unaware of who owns what in L.A.; (b) has a faulty memory of what Bill Handel may have said; or (c) thinks he is going to last another five minutes around here posting ethnically or culturally offensive rhetoric.
 
Mo Kelly a very well spoken person but he concentrated on MOVIES, that is a subject that very few people care about. He was also live on multiple visual platforms. Well visual radio is a must but it does take a way from the ratings especially when it is live.
 
Mo Kelly a very well spoken person but he concentrated on MOVIES, that is a subject that very few people care about. He was also live on multiple visual platforms. Well visual radio is a must but it does take a way from the ratings especially when it is live.
Sounds like blame also goes to Kelly's producer.
 


Back
Top Bottom