1110 New Format

[KyleSmith1988]

WCKI is 1300 in Greer. It's a Catholic format and has a translator at 105.3.

That station also Simulcasts in Charleston SC
on 730 AM WLTQ (and FM 106.7 W294CJ)

Maybe this IS the format... The Loop?

So far that seems to be the case 😂

I was recently able to (barely) hear 1110 AM stunting at night - about 50 miles west of Charlotte (within the signal null) and it was much closer to the noise floor.

 

[SCMcKinney]

If R1 has no idea what to do at this point, then it's time for a filler format. Play a small library of Oldies tunes non stop with only a legal ID. That's what everyone else does.

Using Old Time Radio as a filler format would be completely different, would possibly put 1110 back on the consciousness of the Charlotte populace and maybe get some press attention, and that could test a concept with possibly very little money? Are we SURE that Entertainment Radio wouldn't be a decent temporary format?

 

[amos1001]

 

[IM42A]

Adult standards could work as a temporary measure, as well as to test the waters and see if it would be a viable format in the long term.

 

[Mediafrog+]

Adult standards could work as a temporary measure, as well as to test the waters and see if it would be a viable format in the long term.

“Adult Standards” and “long term” is an oxymoron.

The 85+ crowd would love it. The advertisers won’t.

 

[Josh Owens]

Maybe this IS the format... The Loop?

Uhhh, I hope not.

 

[Josh Owens]

At the 100 kw Nautel we had at Mega in Buenos Aires the transmitter had no "Plates" to turn off. Very few stations except those that can't afford a new rig are using hollow state any more... even the major tube re-builder in the US is closing that service this year.

Hell, I miss the blue glow of rectifier tubes, and that dates me considerably.

I was referring to turning off the transmitter in general. We used an ol' tube-type one until it gave up the ghost. Thankfully, the day it did, we were in the process of putting in a brand new (at the time of course) transmitter in the building, hallelujah.

 

[Josh Owens]

Adult standards could work as a temporary measure, as well as to test the waters and see if it would be a viable format in the long term.

Wasn't that kinda their music format years ago?

 

[davideduardo]

“Adult Standards” and “long term” is an oxymoron.

The 85+ crowd would love it. The advertisers won’t.

People who were teenagers when Rock & Roll began around 1955 are now in their late 80's and 90's. There may be a few Sinatra fans and the like, but a pure standards format would have an average age of around 90.

 

[test123]

People who were teenagers when Rock & Roll began around 1955 are now in their late 80's and 90's. There may be a few Sinatra fans and the like, but a pure standards format would have an average age of around 90.

I will be 60 in a couple months. My preferred music is Jazz and Standards. Matter of fact I am going to Greenville SC tomorrow night to see my favorite singer. She sings Jazz and the American Song Book. She is 48. Show is sold out.

I know there are folks out there that enjoy what my Dad used to call 'good music'. Getting advertisers to buy it is another story.

Thankfully for me there are some good Jazz stations online. Not a lot of good standards stations. WNYC did away with their 'New Standards' channel a while back.

 

[secondchoice]

They should try The True Oldies Channel until they figure out what they are doing.

 

[davideduardo]

They should try The True Oldies Channel until they figure out what they are doing.

Why? They would generate no local revenue, and be encumbered with a contract they might want to end in just a few weeks or months.

 

[davideduardo]

I will be 60 in a couple months. My preferred music is Jazz and Standards.

Jazz as a commercial format gets no advertiser interest as the audience is getting older and older. Like standards, the almost total listenership is way outside what advertisers want.

Matter of fact I am going to Greenville SC tomorrow night to see my favorite singer. She sings Jazz and the American Song Book. She is 48. Show is sold out.

How many people in the venue? Compare with the cume of the leading radio station in the market.

You are what, in research, we call an "outlier". That means you are a member of a small group that is so different from the average that we exclude such persons from our tabulations of research results.

I know there are folks out there that enjoy what my Dad used to call 'good music'. Getting advertisers to buy it is another story.

That is because there are minuscule numbers of listeners in the age groups that patronize those advertisers and their products or services.

Thankfully for me there are some good Jazz stations online. Not a lot of good standards stations. WNYC did away with their 'New Standards' channel a while back.

 

[Kent]

Using Old Time Radio as a filler format would be completely different, would possibly put 1110 back on the consciousness of the Charlotte populace and maybe get some press attention, and that could test a concept with possibly very little money? Are we SURE that Entertainment Radio wouldn't be a decent temporary format?

Technically anything can be a filler format because filler formats typically aren't sold and aren't intended to last. Anything can be a decent temporary format, but the key word is "temporary." You run them knowing you're not going to make money with them. Once-in-awhile, you hear of a temporary format catching on, but that's extremely rare. If you're testing Old Time Radio and hoping that will happen, you're all but guaranteed to be disappointed.

I will be 60 in a couple months. My preferred music is Jazz and Standards. Matter of fact I am going to Greenville SC tomorrow night to see my favorite singer. She sings Jazz and the American Song Book. She is 48. Show is sold out.
I know there are folks out there that enjoy what my Dad used to call 'good music'. Getting advertisers to buy it is another story.

Being able to sell out an auditorium doesn't make a station either. Not everyone who attends that concert would tune it in after leaving. People have no problem enjoying dance music in a club on a Friday or Saturday night, but building an entire format around it is economic suicide.

 

[radiofan2023]

Using Old Time Radio as a filler format would be completely different, would possibly put 1110 back on the consciousness of the Charlotte populace and maybe get some press attention, and that could test a concept with possibly very little money? Are we SURE that Entertainment Radio wouldn't be a decent temporary format?

It will never happen no matter how many times someone brings it or any other format like Adult Standards, Smooth Jazz, etc. up. I'm not rehashing the reasons why.

 

[test123]

You are what, in research, we call an "outlier". That means you are a member of a small group that is so different from the average that we exclude such persons from our tabulations of research results.

I have been following this thread because 1110 WBT means something. I spent part of my career there.

I remember having a conversation with HA Thompson some 20 years ago. He said 'radio like we love it is gone for ever'. At the time I didn't process what he was saying. Now I completely understand.

When Steve Jobs introduced the iPod in 2001 we all became 'outliers'. I know folks my age who never listen to radio. That is because no radio station can play all the songs by a person's favorite artist. You can do all the research you want. You are just rearranging the deck chairs on a sinking ship.

WBT moving to 107.9 made perfect sense. Local spoken word is not available on Spotify or Apple Music. Local sports and sports talk isn't either.

I can spend all the time I want being nostalgic about the 'good ole days'. Cart machines and turntables and reel to reels and the like. I really miss Pams jingles.

But alas...Radio like we love it is gone for ever...

 

[secondchoice]

Why? They would generate no local revenue, and be encumbered with a contract they might want to end in just a few weeks or months.

IIRC at one time there were "timed fill" songs 3 or 3.5 breaks which you could fill with your local commercials. At least that's what I remember when Citadel had TOC on 106.7 in the Atlanta market.

 

[KilowattKat]

It will never happen no matter how many times someone brings it or any other format like Adult Standards, Smooth Jazz, etc. up. I'm not rehashing the reasons why.

I think we're forgetting what a filler format is.

It's a programming placeholder with NO intention of seeking out advertisers. it doesn't matter you put on, but simply to keep the signal on the air with something listenable (gregorian chants if you want), instead of silence, which is a sure way to kill off a radio station for good. Silence=Death.

 

[KilowattKat]

Or...

A filler format with 30 minute infomercials, not great to listen to, but hey, at least R1 could squeeze some more money out of 1110 in the meantime.

 

[secondchoice]

I bet R1 thought they could turn in the 1110 license but they discovered their lenders might have some kind of "rights" when they shed assets.

The regional phone company Alltel "leased" it's assets to a partnership "itself" and violated the terms of their loans which were then called resulting in bankrupting the company.