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North Georgia WEGG

WEGG Bowman, GA received approval for a COL change to Royston, GA on Feb 20, 2026. I don't think I've ever seen a request for a change like this; there is no facility change at all. Just the city of license. According to the application, the move from Bowman to Royston made no changes to the station's licensed facility or tower location, but resulted in a priority 4 allotment improvement by providing a 2nd local and first full-time service to the substantially larger community of Royston. They are a Class A FM on 95.3, already short spaced to WSBB 95.5 Doraville and therefore unable to move any closer to Athens.
 
Interesting. I thought 'EGG was in NC, maybe like down east or something. Probably was, but now the egg has rolled down south. Wonder how long the egg has been in the Georgia heat?
 
Interesting. I thought 'EGG was in NC, maybe like down east or something. Probably was, but now the egg has rolled down south. Wonder how long the egg has been in the Georgia heat?
it was first in rose hill, nc. big poultry producing area. 710khz, daytime. rca console. country and gospel 1975+
many many formats thru the years, but mostly christian. then in 2009 they got an fm translator. in 2013 that translator was sold, but they got another soon after. in 2014 for some baffling reason they became EDM (electronic dance music) "the surge." that HAD to go over in duplin county like a lead balloon. in 2020 the calls were changed to WKOO.
WYPJ of due west, sc went dark in may of 2020. it was sold and moved to bowman, ga with a call letter change to WEGG in Jan 2021.
 
You may never have seen this happen before, but I have. Many, many times.

It's a juggling act.
 
You may never have seen this happen before, but I have. Many, many times.
It's a juggling act.
but why? what are they juggling? they're already short spaced to doraville, they can't move any closer to athens.
i suppose this move will make it possible or easier for something in the future that would be an advantage to them. but unless they change frequencies i don't get how.
 
it was first in rose hill, nc. big poultry producing area. 710khz, daytime. rca console. country and gospel 1975+
many many formats thru the years, but mostly christian. then in 2009 they got an fm translator. in 2013 that translator was sold, but they got another soon after. in 2014 for some baffling reason they became EDM (electronic dance music) "the surge." that HAD to go over in duplin county like a lead balloon. in 2020 the calls were changed to WKOO.
WYPJ of due west, sc went dark in may of 2020. it was sold and moved to bowman, ga with a call letter change to WEGG in Jan 2021.


Roger on that, thanks for the history lesson. Yeah, can't see EDM going over good down that-a-way, or anywhere else, for that matter, IMHO. Kinda like the time I mentioned the other day, going down south and tuning across the dial while riding through (thankfully I wasn't driving LOL) and heard bumdiddybumdiddybumdiddybumdiddybum coming across the AM radio. I knew the station had been sold, but had no idea it had digressed to such racket. Of course, that station is just an excuse for an FM translator, but I'm rambling now.
 
but why? what are they juggling? they're already short spaced to doraville, they can't move any closer to athens.
i suppose this move will make it possible or easier for something in the future that would be an advantage to them. but unless they change frequencies i don't get how.

Whatever the rationale is will become obvious sooner or later. In the meantime, there is no point in second guessing or trying to figure it out.
 
Getting back to your question, the most likely reason for the change in COL is that another move is imminent. I'll give you an example. In my neck of the woods KYMO-FM had for years been licensed to East Prairie, MO. at 105.3. There, they were short-spaced to WTJK Humboldt, TN also at 105.3, to KCRV-FM Caruthersville, MO at 105.1, and to both KBOA-FM Piggott, AR and WREZ-FM Metropolis IL at 105.5. They filed to change their COOL to Bertrand, MO, approximately 12 km N-NW of East Prairie, with no change in facilities, claiming first service to Bertrand. They could do this because KYMO-AM remains licensed to East Prairie, thus, it was not deprived of aural service. As soon as the change in COL was approved, KYMO-FM applied for a change to 98.9 and a move to a new tower near Chaffee, MO, which was roughly 14 km NW of Bertrand, and allows them to serve the Cape Girradeau, MO market as a rimshot. East Prairie has a population of 2900. Cape Girardeau-Jackson Metro is 97,000.

Look for a similar filing concerning WEGG soon. They are short-spaced to WWCU and WSBB at Bowman, but the new COL perhaps affords them an opportunity to change frequency and move to a new tower to serve a much larger market. Royston is 12 km N-NW. Something similar is most certainly being planned there as was KYMO-FM.
 
Getting back to your question, the most likely reason for the change in COL is that another move is imminent. I'll give you an example. In my neck of the woods KYMO-FM had for years been licensed to East Prairie, MO. at 105.3. There, they were short-spaced to WTJK Humboldt, TN also at 105.3, to KCRV-FM Caruthersville, MO at 105.1, and to both KBOA-FM Piggott, AR and WREZ-FM Metropolis IL at 105.5. They filed to change their COL to Bertrand, MO, approximately 12 km N-NW of East Prairie, with no change in facilities, claiming first service to Bertrand. They could do this because KYMO-AM remains licensed to East Prairie, thus, it was not deprived of aural service. As soon as the change in COL was approved, KYMO-FM applied for a change to 98.9 and a move to a new tower near Chaffee, MO, which was roughly 14 km NW of Bertrand, and allows them to serve the Cape Girardeau, MO market as a rimshot. East Prairie has a population of 2900. Cape Girardeau-Jackson Metro is 97,000.

Look for a similar filing concerning WEGG soon. They are short-spaced to WWCU and WSBB at Bowman, but the new COL perhaps affords them an opportunity to change frequency and move to a new tower to serve a much larger market. Royston is 12 km N-NW. Something similar is most certainly being planned there as was KYMO-FM.
 
Getting back to your question, the most likely reason for the change in COL is that another move is imminent. I'll give you an example. In my neck of the woods KYMO-FM had for years been licensed to East Prairie, MO. at 105.3. There, they were short-spaced to WTJK Humboldt, TN also at 105.3, to KCRV-FM Caruthersville, MO at 105.1, and to both KBOA-FM Piggott, AR and WREZ-FM Metropolis IL at 105.5. They filed to change their COOL to Bertrand, MO, approximately 12 km N-NW of East Prairie, with no change in facilities, claiming first service to Bertrand. They could do this because KYMO-AM remains licensed to East Prairie, thus, it was not deprived of aural service. As soon as the change in COL was approved, KYMO-FM applied for a change to 98.9 and a move to a new tower near Chaffee, MO, which was roughly 14 km NW of Bertrand, and allows them to serve the Cape Girradeau, MO market as a rimshot. East Prairie has a population of 2900. Cape Girardeau-Jackson Metro is 97,000.

Look for a similar filing concerning WEGG soon. They are short-spaced to WWCU and WSBB at Bowman, but the new COL perhaps affords them an opportunity to change frequency and move to a new tower to serve a much larger market. Royston is 12 km N-NW. Something similar is most certainly being planned there as was KYMO-FM.


Now that's entirely possible, best explanation thus far. This blind guy's geography is horrible, but are you in the Boot Heel?
 


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