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Atlanta Jan 26 6+ numbers

101tm

101tm

radioinsight.com

Atlanta

Nielsen Audio PPM Monthly Ratings Atlanta (Market #7) Population: 5,317,500 Black: 1,956,500 - Hispanic: 664,700 Average Quarter Hour Share for
radioinsight.com radioinsight.com

Kinda hard to see what’s going on with the Cumulus stations no longer subscribing.

Looks like Star 94 came back to earth after their needed Christmas bump.

The Beat rebounds to a 3 share, but didn’t it regularly do even better than that on 105.3?

For the first time I can recall since CHR went to 105.3, Power 105.3 is a few tenths of a point ahead of Z105.7, which has a much better Atlanta signal. That 1.1 is the best I can recall for Power on 105.3.
 
101tm said:
radioinsight.com

Atlanta

Nielsen Audio PPM Monthly Ratings Atlanta (Market #7) Population: 5,317,500 Black: 1,956,500 - Hispanic: 664,700 Average Quarter Hour Share for
radioinsight.com radioinsight.com

Kinda hard to see what’s going on with the Cumulus stations no longer subscribing.

Looks like Star 94 came back to earth after their needed Christmas bump.

The Beat rebounds to a 3 share, but didn’t it regularly do even better than that on 105.3?

For the first time I can recall since CHR went to 105.3, Power 105.3 is a few tenths of a point ahead of Z105.7, which has a much better Atlanta signal. That 1.1 is the best I can recall for Power on 105.3.
Click to expand...
Did 105.3 get a bump because Cumulus is not subscribing and Q belongs to Cumulus?
 
Dumb question but how do the streaming numbers work?

For example, for the Holiday book, WSTR pulled a 6.3 and the stream pulled a .1. Does that mean less than 2% of the listenership is listening online? Isn’t that low? Or do the streaming numbers only reflect when the online stream isn’t a simulcast of the station?
 
BoboKnight said:
Dumb question but how do the streaming numbers work?

For example, for the Holiday book, WSTR pulled a 6.3 and the stream pulled a .1. Does that mean less than 2% of the listenership is listening online? Isn’t that low? Or do the streaming numbers only reflect when the online stream isn’t a simulcast of the station?
Click to expand...
The reason why a station stream is often listed separately from the over the air signal is because the two are different, usually the difference being separate ads in the stopsets.

If both stream and OTA signal are the same content, then a station can ask for Single Line Reporting where they are both combined.

Beyond that, the PPM does a lousy job of measuring streams as a huge percentage are listened to on smartphones with earbuds. The PPM device has to hear the audio to detect the station. So much of a station streaming is not measured by Nielsen's PPM but is captured by technologies that detect connections at the server end.
 
101tm said:
radioinsight.com

Atlanta

Nielsen Audio PPM Monthly Ratings Atlanta (Market #7) Population: 5,317,500 Black: 1,956,500 - Hispanic: 664,700 Average Quarter Hour Share for
radioinsight.com radioinsight.com

Kinda hard to see what’s going on with the Cumulus stations no longer subscribing.

Looks like Star 94 came back to earth after their needed Christmas bump.
Click to expand...
The #3 (not counting Cumulus) Non Urban music station. Huge percentage of their audience is female. A very desirable demographic.

IMHO If you are an advertiser (agency) that is running a campaign for a "female targeted product" , 94.1 would be the second purchase after B98.5.
 
BoboKnight said:
For example, for the Holiday book, WSTR pulled a 6.3 and the stream pulled a .1. Does that mean less than 2% of the listenership is listening online? Isn’t that low? Or do the streaming numbers only reflect when the online stream isn’t a simulcast of the station?
Click to expand...

The streaming numbers are low because they only indicate that the PPM device was able to receive the signal. If a listener was using earbuds,, the PPM likely couldn't hear the signal and doesn't register. Studies have shown that's a significant number. Also stations know exactly how many people are using their stream from the hosting site. It is that number that stations use for reporting to SoundExchange for music royalties. That is the real streaming number, not Nielsen.

Also, effective with the January book, Audacy stations qualified for single line reporting. That's why all Audacy stations except Star have no number for January streaming. Not sure why Star wasn't included.

This is from RadioInsight:

Audacy is no longer listing its streaming numbers separate from the broadcast, with the signals once again combined into one share.
Click to expand...
 
TheBigA said:
If a listener was using earbuds,, the PPM likely couldn't hear the signal and doesn't register. Studies have shown that's a significant number.
Click to expand...
Recall that Nielsen added its "headphone adjustment" in 2020, regularly surveying panelists to determine levels of listening via headphones and then applying that adjustment across the board.

Understanding Nielsen’s Headphone Adjustment | Research Director, Inc.

Many questions remain regarding how Nielsen’s headphone adjustment impacts individual radio stations. Last fall, we addressed this new modeling pro
researchdirectorinc.com researchdirectorinc.com
 
Isn't there a number from the streaming service, website, app or whatever server that gives a number of folks who are streaming a particular stream? At least you could count that user as at least a 6+.

I know 6+ isn't sellable. But Nielson could develop an app that the person puts on their phone that keeps tabs on streaming and listens for PPM too. The advange for Nielson would be no hardware expense.
 
secondchoice said:
Isn't there a number from the streaming service, website, app or whatever server that gives a number of folks who are streaming a particular stream? At least you could count that user as at least a 6+.
Click to expand...

Yes but it's not public or shared with Nielsen. The methodology is different, so it's apples & oranges. It doesn't have all of the demographic data.
 
TheBigA said:
Yes but it's not public or shared with Nielsen. The methodology is different, so it's apples & oranges. It doesn't have all of the demographic data.
Click to expand...
Isn't some part of the music royalties based on number of downloads?

If I was buying the "stream" only, I would want to know where and how many downloads I was buying. I guess you would have to assume demographics based on the "main" signal and some research of streamers.
 
TheBigA said:
The royalty is based on the server number
Click to expand...
Am I correct to assume the "number" is the number of streams and lengths. Not the "web address/ domain" number of the server. So BMI, ASCAP and friends "know" the streaming numbers too.

If "no towers" is the future, the industry needs to find a way to make streaming numbers easily accessible like Nielson does for OTA. As stated before PPM units can't "hear" earbuds.

11Alive is promoting their News Streaming as number one in Atlanta. To make that claim they have to know everybody else's numbers somehow. I am sure the other TV stations' digital sales folks didn't "give" them their numbers.
 
back in 2002 and 2003 Arbitron listed stream TLH rankings. I was pretty lucky to show. (Hot Hits Atlanta was my stream)
of course i realize these aren't "Atlanta" numbers. I did pretty well against some big guy's streams. please forgive my self indulgence.
 

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101tm said:
radioinsight.com

Atlanta

Nielsen Audio PPM Monthly Ratings Atlanta (Market #7) Population: 5,317,500 Black: 1,956,500 - Hispanic: 664,700 Average Quarter Hour Share for
radioinsight.com radioinsight.com

Kinda hard to see what’s going on with the Cumulus stations no longer subscribing.

The Beat rebounds to a 3 share, but didn’t it regularly do even better than that on 105.3?

For the first time I can recall since CHR went to 105.3, Power 105.3 is a few tenths of a point ahead of Z105.7, which has a much better Atlanta signal. That 1.1 is the best I can recall for Power on 105.3.
Click to expand...
So, unless I'm missing something... what would make cumulus stop subscribing to the ratings? Is it getting more strict about ratings numbers being published? Never
seen that happen before. I mean not with a major media company as big as they are.

Q, IMO is spinning too many Hot-AC rock-40 golds than ever. Be nice to hear more variety of rhythmic golds and recurrents (besides "Million Dollar Baby") for a change! :LOL: I really wish an iHeart CHR could go back to 105.7. I can't believe Power's CHR format split the market in half to where many folks can't even listen to it at all. Driving an older car these days and 105.3 is virtually unlistenable up 85/985 territory. When it was on 96.1, we could listen to it anywhere on Lake lanier and at times, all the way up towards Dalonega and Dawsonville! Q's personality and sweepers are fire lately! But as usual, their music is just so safe and bland. Same old story guys... my bad. I haven't ranted in a while. So at least there's that! :p
 
I know, I know, iHeart doesn’t care about the ratings as much as having a national sales strategy but…

They just seriously downgraded one of their Spanish language stations in Tampa-St. Petersburg for sports talk. 105.7 has hovered around a 1 share as Z, and we won’t know for a while to see if a trend establishes, but Power actually outperformed them last month. I know I’m getting ahead of myself, but perhaps adding Power on 105.7 and pairing it up with 105.3 wouldn’t be a bad idea if Q weakens without Bert.
 


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