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1110 New Format
- Thread starter amos1001
- Start date
Of course you're right, Paul. But is a 50kw AM totally worthless? Some of my local friends have suggested they pair it with a translator, but 100.9/1110 would be a better pair than a translator. But until they do something, it's a moot point. Will it be urban talk (as i later predicted), sports (as i earlier thought), national syndicated talk, or something completely different? R1 owns some spanish-language stations, so that's always a possibility. But this redirect roll has certainly served its purpose. Or at least it would seem that it has. Is there a possibility that the loop is still serving to direct listeners to 107.9? To us "radio nerds" it's a waste of a station. Could we be wrong?
To answer the questions that are bookends of the above-quoted post, no, it isn't worthless and yes, we could be wrong. Once again personally, I hate to see a landmark used as a detour and most of us up here are in proverbial armchairs. Re: being wrong, it wouldn't be the first time in my life and it definitely won't be the last.
)
K.M. Richards
Program Director, The Eighties Channel™
That radio is a business that does not cater to the idealists who think things should be done their way.
The total property tax rate for Charlotte, NC (within Mecklenburg County) is approximately $1.2973 per $100 of assessed value.
The property tax bill for the WBT tower site property was billed at over $27,000
Just estimating based on this...that property is worth at least $2.5 million? Math is not my best subject, so it could be off some.
The question becomes...Is WBT 1110 still worth $2.5 million. If not, well you know the story.
The property tax bill for the WBT tower site property was billed at over $27,000
Just estimating based on this...that property is worth at least $2.5 million? Math is not my best subject, so it could be off some.
The question becomes...Is WBT 1110 still worth $2.5 million. If not, well you know the story.
just an fyi: the appraisal of 9201 nations ford rd, according to mecklenburg county, is $3,495,100. County tax @0.4927 is $17,220.36. City tax @0.2741 is $9580.07. there is interest of $938.01 and a couple of fees of $34.40 for a total due of $27,772.84. Is WBT 1110 still worth $3.49 million?
I still like the music but if I'm hearing the same songs, I'll just go back to whatever else there is.
I don't know if I'm allowed to link to the site where I get Nielsen ratings, but nothing is shown for WBT-FM.
They show the past ratings of WLNK, which is useful, since this shows how far that station has fallen with the frequency change.
WBT-AM is shown but ever since the loop began, no one is listening.
They show the past ratings of WLNK, which is useful, since this shows how far that station has fallen with the frequency change.
WBT-AM is shown but ever since the loop began, no one is listening.
K.M. Richards
Program Director, The Eighties Channel™
You can link to the page on RadioInsight with the ratings. If you post the other known site, the board software is configured to change the domain name to a row of asterisks (***********.com).
WBT-FM is showing up just fine here:
Charlotte
Nielsen Audio PPM Monthly Ratings Charlotte/Gastonia/Rock Hill (Market #20) Population: 2,620,000 Black: 602,500 – Hispanic: 316,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...
radioinsight.com
Meanwhile, I thought stunting was supposed to drum up attention. What a waste!
K.M. Richards
Program Director, The Eighties Channel™
Wish I could be surprised, but here I am still commenting on this thread... 😅It drummed up 58 pages' worth of attention here ...
With the absence of WBT-AM, the Charlotte AM dial is officially dead. There is no standalone AM that has any ratings I was hopeful when I saw WXNC, but they have 2 translators, and still only managed a measley 0.2 share.
The problem is that if WBT does come back, there is no one listening to the AM band to be able to find it.
The problem is that if WBT does come back, there is no one listening to the AM band to be able to find it.
K.M. Richards
Program Director, The Eighties Channel™
Which is rapidly becoming the case more frequently, in more markets.
Down the road in Greenville-Spartanburg, that’s been the case since 2008. AM is an absolute wasteland of 5kw signals at bad dial positions. Almost all that have anything relevant broadcasting have added translators that are way more receivable than the AMs.
well as mentioned before, this isn't really a stunt, nor was it designed to drum-up interest for 1110
if or when something new happens on 1110 they'll have to spend a lot of money advertising it outside of the AM band to get anybody there. if they had something amazing to offer that could generate big numbers they'd still have to generate interest. they'll have to find something, some stunt or something, that would get people to sample 1110 again. would an elaborate april fools day stunt generate enough free publicity?
K.M. Richards
Program Director, The Eighties Channel™
I have -- multiple times -- suggested that the FCC needs to abandon this fallacy that FM translators for AM stations "revitalized" the latter. It did no such thing, and the AMs that acquired or built translators simply moved what was left of their audience to their new FM simulcast.
Here is one of my posts on how translators that have AM originating stations could be given the option of being licensed with the existing facilities as a new protected class of FM station, taking the AMs silent.
Some here (not you) will say AM is become a wasteland out of one side of their mouth then youve got others thinking jazz on AM is a good idea for a station running Salems bottom of the barrel conservative talk
K.M. Richards
Program Director, The Eighties Channel™
And there are some here (also not you) who have no idea how the business works and make all kinds of pie-in-the-sky suggestions about programming.
Listeners are largely clueless. Case in point: KRKE has a heavily-promoted listener feedback line, and the outgoing voicemail message is voiced by me, identifying as the program director. Last night, we got a message from someone saying "you guys need to fire your program director because he isn't doing a good job" as if someone other than me was going to hear it.
Of course, that's not going to happen, even though the owner gets copies of those automatically. We have really good ad sales and revenue doing what we do, and I am therefore in no danger of being "fired". (Technically, I am not a station employee as I have a services agreement to provide KRKE's programming remotely.)
Oh, and the stated reason for me not doing a good job? Too much Michael Jackson and Billy Joel. On an all-80s station.
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As someone pointed out a while back (maybe Amos), this is not stunting, but playing a redirect loop. IMHO, it's a looooooooooooooong redirect loop, but it is one, for sure.