Maybe I am more of a realist, but I do not remember ever seeing unrelated stations pick up an old call sign and then duplicate the previous station's format and name, in a completely different market.
I never mentioned format...I only mentioned branding and that the KWLL calls when last used by another operator used them to support "the Well" brand.
I am no expert in these things, but it seems to me stations picking up old call signs and recycling the same brand is not that uncommon.
A few off the top of my head of calls recycled in completely different markets and paired with the same brand...
WMXZ was “Mix” on 95.7 New Orleans, 103.1 Fort Walton Beach, 95.9 Charleston
KHHT was “Hot” on 93.3 Austin and 92.3 Los Angeles. It was also “Hits” on 93.3 Austin and “K-Hits” 107.5 Denver.
KHTC was “K-Hits” on 96.9 Phoenix and 107.5 Houston
KBBT was “the Beat” on 970 and 107.5 Portland and 98.5 San Antonio
KOAI was “the Oasis” on 106.1 and 107.5 DFW and 94.9 Phoenix
KDHT was “Hot” on 93.3 Austin and 107.1 Denver
KMXX was “Mix” on 101.5 Phoenix and 93.3 Austin
KJMZ was “Jamz” on 100.3 Dallas and 98.1/97.9 Lawton OK
WZNS was “Z” on 92.9 Florence SC and 96.5 Fort Walton Beach FL
WEGX was “Eagle” on 106.1 Philadelphia and 92.9 Florence SC
WWJK was "Jack" on 94.7 Jackson MS and 107.3 Jacksonville
WXST was "Star" on 107.9 Columbus OH and 99.7 Charleston SC
WAKS has been “Kiss” on 100.7 Tampa Bay, 105.7 Columbus OH, 104.9 and 96.5 Cleveland
KTKS was "Kiss" on 106.1 DFW and 99.9 Waco TX
...