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"Newsroom culture clash" at CBS News

It looks like Bari Weiss tried to kill two (or more) birds with one stone. Yes, there is cost-cutting because of low ratings and lack of advertiser or younger generation support, but if you look at the list of who was cut, it's clear that political priorities were very much involved.
True but then again its overshadowed by how the Ellisons want the merger between WB and Paramount completed in the same way the unrelated Tegna/Nexstar Merger went down this week. But in both cases Nexstar and Paramount has to deal with the California Attorney General over antitrust issues.




Concerns about the potential loss of more Hollywood jobs, and questions about newsroom independence, dominated a hearing Friday to address Los Angeles’ crisis of shrinking film and TV production jobs.

Paramount wants to wrap up its Warner merger by September — a rapid timetable. The takeover deal, which was struck last month after Netflix bowed out, would put HBO and CNN under the control of Larry Ellison and his son David, the chairman of Paramount, which includes CBS.


Both Ellisons maintain friendly relations with President Trump. Those bonds, along with challenges to legacy media and changes at CBS News in recent months, sparked handwringing during the hearing called by Sen. Adam Schiff (D-Burbank) and Rep. Laura Friedman (D-Glendale).

“The questions surrounding this merger go beyond jobs, contracts and consumers,” Schiff said. “They also go to editorial independence of two of America’s most significant news organizations, CNN and CBS News.”
 

Paramount Skydance is working on completing its acquisition of Warner Bros. Discovery. That purchase includes CNN. And when it does, Kara Swisher says her time with the network will be over.

Currently, Swisher is preparing to debut a weekend showKara Swisher Wants to Live Forever — with the network that investigates the rise in anti-aging products and services. It’s release is set for Saturday, April 11th. She also serves as a contributor, appearing several times on the network’s political and election night coverage.

While speaking at the Toner Journalism Awards in Washington, D.C. on Monday evening, Kara Swisher was asked about her thoughts on the purchase of CNN by Paramount Skydance. She said that she’s “spent a lot of time with Larry Ellison” and that “he’s a terrible person.” Swisher said that no matter the outreach from the incoming company, she won’t be staying when Paramount takes over.


Here is more on the Paramount/WB talks as one of their pundits wondering what to do in the event Paramount/WB merger is finalized.
 




Here is more on the Paramount/WB talks as one of their pundits wondering what to do in the event Paramount/WB merger is finalized.
So I guess she's cleaning out her desk. It's not as if the merger won't happen because a hardly known employee will resign as a result. I guess the new owners can consider that a resignation when the merger is done and save on severance.
 
(This will appear to have a paywall at first---give it 5-10 seconds and it goes away).

Essential pull-quote:

When Bari Weiss took the reins of CBS News in October, her message was clear: that the public had lost trust in the network and that major change was needed to win viewers back and return it to its glory days. But through a series of actions over her turbulent six-month tenure as editor in chief, it appears the proud anti-woke warrior has instead helped destroy that trust—something that is now laid bare in the network’s rapidly shrinking ratings. Indeed, new ratings data obtained by Status isn’t just bad for Weiss. It is catastrophic.

With the first quarter set to wrap at week’s end, Weiss’ relaunched “CBS Evening News” with Tony Dokoupil is on track for its lowest-rated first quarter of the 21st century in both total viewers and the advertiser-coveted 25-54 demographic, according to preliminary Nielsen ratings obtained by Status. But that’s not the only ugly data point Weiss will have to answer for. According to the data obtained by Status, “CBS Mornings” is pacing toward its lowest-rated quarter on record in both total audience and the key demo.

Together, the numbers tell a story Weiss will have a hard time spinning. Under the 41-year-old’s watch, the network’s two flagship daily news programs are seeing their audiences collapse. It’s a remarkable feat, given the unrelenting torrent of headlines emerging from Washington and—now thanks to a war—across the world. In fact, the numbers from CBS News are an anomaly in the current television news landscape, where ABC News and NBC News, are both set to post year-over-year gains in total audience in both the mornings and evenings.

From later in the piece:

“The first rule of television medicine is do no harm—and Bari has done so much harm,” a television news veteran noted to Status.


Suffice to say, CBS News’ new direction may please Ellison and Trump, but it does not appear to be pleasing the CBS News audience. Instead, it is quite obviously driving loyal viewers away, while failing to attract a new audience. (Spoiler: As we’ve previously noted, it is all but impossible for outlets like CBS News to win over any meaningful swath of the Fox News audience.)

It should all add up to a five-alarm fire for Weiss and CBS News President Tom Cibrowski.

Full story:
 
There's no question that the two CBS News shows are struggling in the Nielsens. That's nothing new. They've been in the toilet for years.

My take on it is that you don't hire an amateur to run broadcasting, and expect instant success. However, what you hope for is that she'll at least develop some NEW platforms and new revenue streams in areas where she has expertise, and so far, we haven't seen any of that.
 
However, what you hope for is that she'll at least develop some NEW platforms and new revenue streams in areas where she has expertise, and so far, we haven't seen any of that.
But that is probably the spin the network will put in it. They will say their streaming, YouTube, social media numbers are up and that statement isn’t easily challenged, especially the streaming viewing numbers.
 
(This will appear to have a paywall at first---give it 5-10 seconds and it goes away).

Essential pull-quote:



From later in the piece:



Full story:
No sympathy for her. She owns and deserves every bit of bad news. All the sympathy for those who poured their very best into the news division only to fall victim to this incompetent fool.
 
Full story:
This brings to mind a problem with consolidation that I don't think anyone has considered, at least publicly. In a world where CBS, or any network, needs to keep multiple station owners satisfied with the network's performance, there's a constituency among those owners to which CBS is accountable. Ratings problems hurt those owners' bottom lines. To state it more bluntly, if the ratings are bad, thereby hurting affiliate station performance, then those affiliates are going to gang up and agitate for changes. That used to happen. Now, however, ownership groups have gotten bigger...and fewer. Two of the biggest, Nexstar and Sinclair, are fully in on the same ideological project that Ellison and Weiss appear to be pushing. If they stand up to the network on anything, it's not over ratings. We've seen that with the late-night hosts. Good ratings weren't enough to keep Colbert on after May. Maybe that was about costs, too, but it's clear that a lot of people view that as a fig leaf covering up a bigger goal. If there is a concern over ratings, the big guys can meet privately and sort it out. No more need for meetings of the affiliates. Whatever few smaller groups and affiliates remain will be cut out of those discussions.

In addition, I think Tom Cibrowski is being set up to be the fall guy, even though it's clear he's not setting the direction of the organization. But Bari and David have this vision thing going and, if the vision isn't working, they won't think it's their fault.

Finally, if this trend continues with CBS News, you may finally get to see what "Big Lou" looks like during one of their commercials.
 
If there is a concern over ratings, the big guys can meet privately and sort it out. No more need for meetings of the affiliates. Whatever few smaller groups and affiliates remain will be cut out of those discussions.

The other side of that is as the big groups become bigger, with Nexstar reaching 80% of the population, there is less of a need for networks. We've already seen that in radio. Who needs a radio network when iHeart owns a syndication service that feeds national morning shows to its stations?

Long term, that's what this is about. Before all this happened, we thought that Ellison had no need for CBS, the network, or the owned stations. My sense is he still doesn't. But in the short term he likes playing a disrupter. Then he'll sell the network & stations to Nexstar or Sinclair, and he can focus on making movies, which is his main interest.
 
Long term, that's what this is about. Before all this happened, we thought that Ellison had no need for CBS, the network, or the owned stations. My sense is he still doesn't. But in the short term he likes playing a disrupter. Then he'll sell the network & stations to Nexstar or Sinclair, and he can focus on making movies, which is his main interest.
In a few years, I predict a bunch of splits and spinoffs. Investment bankers will pitch whatever makes them money from underwriting fees (etc.) at any given time. Now they're pushing for consolidation. When that's not possible any more, they'll switch to pitching breakups and spinoffs. You see this time and again in corporate America: the pendulum swings between forming conglomerates for reasons of "synergy" and breaking them up to "unlock value". Once the ideological project to drive out non-right-wing voices from traditional media is complete, Ellison, Sook, and Smith will be open to investment bankers' proposals. They will have accomplished their objectives and can make a little money from corporate breakups, while Wall Street can make a lot more money from those splits.
 
Here are the actual numbers:

CBS Mornings' 25-54 audience has cratered by 28 percent to 268,000.

CBS Evening News is averaging 4.3 million viewers, down 7 percent year-over-year, with its 25-54 audience down a substantial 18 percent to just 541,000 viewers.

By comparison, ABC’s World News Tonight with David Muir is up 8 percent in total viewers with 8.7 million viewers, down just 5 percent in the demo to 1.1 million, effectively doubling Dokoupil’s numbers. NBC’s Nightly News with Tom Llamas is up 6 percent in total audience at 7 million viewers, posting a 7 percent gain in the demo to a little more than 1 million viewers.

Finally. while not mentioned in the article, we all know CBS News Radio under Weiss's watch will soon be down 100 percent to zero listeners.
 
We haven't seen it in radio. Instead we're seeing stations shut down and licenses turned in. That's where I expect TV to go too.
The real wild card is if the WBD deal goes through or craters and how long it takes if it does. It'd be interesting to see Skydance's trajectory if the deal falls through.
 

One would think this is too crazy to be true given that Nexstar just took over Tegna Inc. But Nexstar taking over KDKA-TV aka CBS Pittsburgh sounds odd here. I get the idea Paramount wants to merge with WB but how does selling KDKA-TV get it approved exactly. But by the time we hear about anything happening at Paramount it’s about Bari Weiss and David Ellison. Here’s the President of CBS Stations Jennifer Mitchell. We have not heard anything from her about selling local TV stations. But then again she is in the same spot as Tom Cibrowski they are named presidents within Paramount but have to deal with Bari Weiss and the Ellisons making the final decision.


 
Sooner or later we'll end up with...

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