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"Newsroom culture clash" at CBS News

Sooner or later we'll end up with...

latest
How do you do that? I posted a link to Cronkite above but I haven't gotten any response.
 

Here is more this time from former CBS News President Wendy McMahon on what she thinks of Bari Weiss running CBS News.

Wendy McMahon, who resigned as CEO and president of CBS News and Stations in May after its parent company made concessions to President Donald Trump, spoke bluntly during an interview when asked about her former network’s anti-woke editor-in-chief, Bari Weiss.
“What we can’t have is institutions collapse and, as a result, have newsgathering commitments—to international coverage, to local coverage, to investigative journalism—go away. So much of what we see in the opinion space is built off the reporting of institutions. So what happens when that reporting is not there?” said McMahon, who spent decades overseeing news stations and newsrooms across the country.

Under Weiss, a former New York Times columnist who founded the anti-woke outlet The Free Press, CBS has brought a controversial rotation of longevity, wellness, and MAGA-coded contributors in an attempt to redefine the network.

McMahon appeared to take aim at Weiss’ initiative, among others, adding: “So for me, independent journalism and the ascendance of it is not about replacing legacy news organizations, but about bringing in reinforcements and creating new pathways for credible journalism to survive…And ideally, to thrive.”
 
Semafor is reporting that CBS News will expand its investigative unit:


Quote:

On Monday, the company plans to announce the growth of CBS News’ Investigative Unit, Semafor has learned, an attempt to grow the network’s original reporting and get more attention by publishing and broadcasting high-impact stories. The investigative unit, which Weiss and president Tom Cibrowski want to further expand in the coming months, will look into areas the company hopes to focus on, including health, politics, sports, and waste and fraud in government.

(end quote)

It will be interesting to see how they differentiate that from what "60 Minutes" has done. The last time CBS News got widespread attention over an investigative story, it was the "60 Minutes" CECOT story. That attention came about because Bari Weiss held up the story in a move that some interpreted as an attempt to quash it. Whether or not that was the kind of attention she was looking for is hard to discern.
 
waste and fraud in government.
Will be interesting to see if they investigate and report on the waste and fraud In government Trump highlights and indicates is the basis for his policy decisions or other waste and fraud including that in the current presidential administration
 
Will be interesting to see if they investigate and report on the waste and fraud In government Trump highlights and indicates is the basis for his policy decisions or other waste and fraud including that in the current presidential administration
Dollars to donuts they focus only on the imaginary things the 🍊 🤡 spews.
 

Here is more from Bari Weiss this time getting Jeff Zucker the former CNN Chief to give advice to CBS as WB and Paramount are getting ready for a merger.

Obviously, even if her boss likes what Mrs. Weiss is doing now, she's finally beginning to recognize that both her workforce and her audience don't and that that could ultimately spell big trouble for her down the road.
 
Maybe Weiss isn't talking to the right people on Mondays.

While there is a deeper, darker agenda that Ellison and Weiss have to remake CBS News into a less-threatening-to-the-powerful entity (and that very much includes 60 Minutes), you're absolutely correct.

Bari is 42 and comes from digital. The average age of the 60 Minutes viewer is 65. She not only is not talking to those people, she doesn't want to hear their opinions.

Isolated from the agenda, she's right---you want 45-year-olds talking on Sunday night and Monday morning on social media about what your show did to drive FOMO (fear of missing out) viewership the following week.

But, kind of like the old KGO radio in San Francisco, the aging 60 Minutes audience needed to be constantly and consistently addressed and massaged over decades---30 years ago, the average age of a 60 Minutes viewer was 55. It's crept up a full decade over time.

Even for someone with a deep respect for the history, traditions and responsibility of 60 Minutes in particular and CBS News in general, this would be a tall, maybe impossible order. But Bari (and Ellison) have none of those values. To them, 60 Minutes is the East Wing. Something to tear down and build something shiny, new and distracting in its place.
 
60 Minutes has consistently been a top rated show and doesn't do terribly in the demos. She'll need to be careful to mess with a successful product. Tweaks, rather than an overhaul seems to be in order.
 


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