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If KXXM tweaked their format to something like this and did English voiceovers, commercials etc, would it be more successful?
- Thread starter willdav713
- Start date
I vaguely remember KFAN 101.1 with a soft rock format. I don't think it lasted very long, though.
The artists in that logo would skew way too old today. The oldest listener KFAN targeted then would be about 90 today, and the youngest would be 60. Even in 1990, that playlist was mostly after the older part of the 25-54 demo.
A format like iHeart's Breeze might work in San Antonio, though it would probably do damage to Q101.9. So, iHeart would be unlikely to try it.
I don't know if it's still the case, but I'd heard iHeart was more-or-less happy with Mix a few years ago.
The artists in that logo would skew way too old today. The oldest listener KFAN targeted then would be about 90 today, and the youngest would be 60. Even in 1990, that playlist was mostly after the older part of the 25-54 demo.
A format like iHeart's Breeze might work in San Antonio, though it would probably do damage to Q101.9. So, iHeart would be unlikely to try it.
I don't know if it's still the case, but I'd heard iHeart was more-or-less happy with Mix a few years ago.
The Unistar 41 format that KFAN FM played lasted from Winter 1997 to Summer 1990, July to be exact. The Americana Adult Alternative KFAN Texas Radio lasted on 101.1 lasted from July to November.
Unistar 41 format actually targeted 41 year olds during that time with a 25-54 demo.
I was in San Antonio in August 1990 and recorded an aircheck of the short-lived AAA format for those curious what it sounded like: Radio This Week Back Then #77: August 17-23
The format ended in November when KONO/KSRR-FM leased it to create a FM simulcast of KONO. With 2 FM oldies competitors (KSMG and KISS-FM's short-lived time as oldies) at the time, KONO was disadvantaged being AM only.
Tweak it back to Top 40!
Those days are over. (Besides, iHeart still has plenty of CHRs. You’ll be fine.)
Which format? The one currently on Mix which is an Adult Contemporary Gold with Spanish language voiceovers and commercials or the Unistar 41 format that was used on KFAN 101 in the late 1980s?
Targeted demos for ACs are usually 25-54 or 25-64. I feel it's ridiculous for advertisers not to buy airtime on stations that go for 55 and up. Because that is the Baby Boomer generation and they have more spending cash and you can take your advertising dollars further. As KAHL 1310 says.
Anywho, I don't understand why KXXM would play AC gold music in English but use voiceovers and commercials in Spanish.
They could just use KFANs old Unistar format and throw in some of the product they are using right now.
I do know about a few weeks ago on 96.1 I heard Sara by Starship which never really received a lot of air play in San Antonio which it did in Houston back in the 1980s. So the music can be good on 96.1 but to have Spanish language voiceovers and commercials seems to make it a trainwreck for the average listener. Cume must be taking some dives on that station.
I don’t completely understand it because the majority of retail transactions involve people over 50, but, until advertisers decide to target those people, that’s not going to change. Also, Gen X is now mostly 55+. Please don’t call us Boomers. You’re committing the cardinal sin of forgetting us when you do that!
It's the second highest rated Spanish language station in the market if the most recent numbers are to be believed. It sits just outside the top-10 in cume with about half the #1 station. You might not understand it, but it seems to be working reasonably well.
I understand why they'd do it in Florida, where immigrants listened to that music back home. But not San Antonio. Most of San Antonio's Hispanics are English-dominant. That is why the Tejano stations have historically had imaging in English.
The last time I checked, San Antonio had a very large population of Spanish speakers living there. For those of you who have never been to Mexico or listened to Mexican radio stations in the border areas that are populated, there are a lot of Mexican-based stations that play popular English music but use Spanish announcers. Frankly, I'm surprised we haven't seen more U.S. cities near or at the Mexican border do the same.
The oldest Gen Xers are 61 in 2026, while the youngest are 46. Most likely the majority is still under 55.
At least you’re not being called “busters”.🤣
Math error on my part. It's been a long week!
Because in Mexico, radio stations advertise to specific socioeconomic levels. A Regional Mexican station will have a huge share of the ratings, but the pop or adult comtemporary station will bill twice what they do.
People of high socioeconomic levels do not generally migrate unless things become bad for them in their home countries, which is the case in Florida. Mexican immigrants to the US did generally have a high socioeconomic level back home, so they listen to Regional Mexican, not English-language pop music.