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Urban One to Acquire KKDA and KRNB, Divest KZMJ

Let's think about it: Although 94.5 and 105.7 are on two weak signals, 105.7 is on the stronger weak signal.

I've talked to friends who live around DFW, and they said they like 94.5, but when they tune in, they get static.

I honestly think KRNB is successful, because it is the lesser of two weak signal evils.
Exactly!!!
 
But the market already had TWO Urban AC stations and there wasn't room for both of them. That doesn't make sense. Even if one is more Classic, that is still too much competition within your own back yard. It would make more sense to fill an urban format hole which isn't being super served in the market. That is why I think they MAY go the Urban gospel format in DFW. But only time will tell.
It's not competition, it's covering all your bases. Trust me, I would love to see a gospel music station on FM again in D/FW, but it's not happening. Radio One tried in Houston, albeit with another weak signal and they wound up selling the station for pennies on the dollar. Anyway....ask Cumulus if they have a problem with KSCS and KPLX. There may be a little competition inside the Victory Studios, but there is room for both. So, Radio One is basically saying.... if you are marketing to adult black folk, we will take your cash and that's why Radio One waited until Hyman Childs decided to sell.
 
105.7 is not going gospel. The most likely scenario is move KRNB to the Cedar Hill stick, and move KZMJ to 105.7. KZMJ maybe will move musically to a more classic R&B format like they did in Philadelphia. As it been said many times on this board, moving KRNB to a better signal would improve it dramatically. They do well on the Decatur stick, imagine what it will do if they got to Cedar Hill. Radio One wanted KKDA-FM and KRNB for so long, why would they buy it just to flip it. IMO having two strong Urban AC’s and one Urban positions Radio One to serve black adults in this market.
I agree, but I think KRNB will be the one adopting the "Classix" formst. That 7 day a week Quietstorm would fit that format perfectly. I'm a Gen X, and Majic fits what I like more; upbeat, with 80's, 90"s, and early 2000's Hip Hop and R&B.
 
Trust me, I would love to see a gospel music station on FM again in D/FW, but it's not happening. Radio One tried in Houston, albeit with another weak signal and they wound up selling the station for pennies on the dollar.
Radio One tried Gospel twice in Houston on KROI. First incarnation was 2006-11 and replaced a failed Regional Mexican format. Gospel was eventually dropped because the audience was too old for advertisers, though the format continued on a HD-2 where it remains to this day.

The second Gospel incarnation on KROI was a simulcast of the HD-2 and was simply a placeholder while the station was shopped around, as it would eventually be a forced divestiture when RO purchased the local Cox cluster.

KROI built a better transmitter facility in 2021 which noticeably improved the signal. Now doing quite well as SBS’s Regional Mexican La Ley.

It is true that RO lost a ton of money on the KROI sale…purchased for $72.5M in 2004, sold for $7.5M twenty years later.
 
Do you think Radio One will make 104.5 and 105.7 HD like most of their stations are?
Honestly, I have no clue. Radio One could do Gospel and Classic Hip-Hop/New Jack on those HD sticks.
 
All five of the Radio One FMs in Houston are in HD, and their “Praise” Gospel format is on one of those subchannels. The other subchannel services were inherited in the Cox cluster purchase.
I don't have an HD radio in my vehicle...I think, but to hear a local station do a format that is musically similar to what SiriusXM does with Smokey's Soul Town, The Groove and some New Jack added in. That's my wheelhouse.
 


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