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Star Adjusts the Music Again

This station has more lives than a cat. I can’t keep up with each musical shift before of the rhythmic AC relaunch (that then started shifting) for the life of me.
 
IMHO Star doesn't want to be be a part of Atlanta's super competitive Urban radio
scence. Also V103 is on the same building. 98.5 hasn't had a direct competitor lately, and most likely is the easiest target. They could clone CBS FM but that would be an expensive start up and the demos would end up too old like Fox 97 was.
 
4dude said:
Thats very sad to hear!!
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I know the feeling all to well*. If you were an 18 year old senior in High School in 1989 you would have been born around 1971 which makes you 55. The radio "money" demos stop at 55. Anything older is usually of no interest to the agency buyers.

*I am way out of the money demos.
 
secondchoice said:
I know the feeling all to well*. If you were an 18 year old senior in High School in 1989 you would have been born around 1971 which makes you 55. The radio "money" demos stop at 55. Anything older is usually of no interest to the agency buyers.

*I am way out of the money demos.
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But literally every major market still plays plenty of 80s music. This seems to be an Atlanta issue. It still tests well with the audience elsewhere.
 
101tm said:
But literally every major market still plays plenty of 80s music. This seems to be an Atlanta issue. It still tests well with the audience elsewhere.
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Bingo! Well, every OTHER major market. Not Atlanta!

I was out at the pool yesterday and listened to 101.1 WCBS and it was so good. Great mix, good DJs.

I am told that format won't work here. God forbid anyone actually TRIES it.
 
secondchoice said:
I know the feeling all to well*. If you were an 18 year old senior in High School in 1989 you would have been born around 1971 which makes you 55. The radio "money" demos stop at 55. Anything older is usually of no interest to the agency buyers.

*I am way out of the money demos.
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This is me to a T. Born in 1971. Graduated in 1989. Listened to the last gasps of 94Q as a senior, when it was a real CHR. I just officially crossed the "get lost" age demo for radio three weeks ago, although they haven't wanted me in years, really.

WCBS 101.1 is the greatest oldies station in the format, in my opinion. Great mix, great sound, great jocks. I just pull it up on the tablet and Bluetooth it to my yellow DeWalt speaker at poolside. Atlanta gets none of my listening unless something is happening in the news and even then if it's a national story I'll go to 1010 WINS.

You might say that I actively avoid Atlanta radio stations as much as they avoid serving me as a listener.
 
101tm said:
This station has more lives than a cat. I can’t keep up with each musical shift before of the rhythmic AC relaunch (that then started shifting) for the life of me.
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Back in 1989, WQXI-FM/WSTR PD Bill Cahill said that changing the branding was the right way of flipping format, and that if they said "we're the new 94Q," people would say, "What? Again?"

Different players now, of course, but how many "new Star 94"s have we endured?
 


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