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KFOX To HD

KBAY will also be on 96.5 HD3.

Sounds like they had a slight change in strategy there. The HD3 channel of KMVQ is apparently not part of the plan now. But, as Lance has said, there may be more shuffling going on as this progresses ...
Not that I want to play the speculation game, or radio-station deadpool, but it does make me wonder about the future of KOIT-HD2, "Highway 1 Radio", that curious creature of a jockless AAA format. I've actually wondered about its future since KEXC came on the scene.

While I haven't been to the Bay Area yet this year, the last time I was there, if I recall correctly, KOIT-HD3 was simulcasting KUFX. (Need to find my notes from last year's trips.) So this may be a simple matter of riding along with whatever 98.5 does. What little audience an HD subchannel would bring in is gravy at best.
 
Not that I want to play the speculation game, or radio-station deadpool, but it does make me wonder about the future of KOIT-HD2, "Highway 1 Radio", that curious creature of a jockless AAA format. I've actually wondered about its future since KEXC came on the scene.

While I haven't been to the Bay Area yet this year, the last time I was there, if I recall correctly, KOIT-HD3 was simulcasting KUFX. (Need to find my notes from last year's trips.) So this may be a simple matter of riding along with whatever 98.5 does. What little audience an HD subchannel would bring in is gravy at best.
Highway 1 quietly disappeared awhile back.
 
Audacy's really boneheaded move with KITS comprised the years of "Dave".
Not really. Dave earned better ratings than what preceded it. It could've been programmed better, but at the time, the decision to flip to Adult Hits seemed like the smart play. Live 105 had suffered from several straight years of poor ratings.
 
More recent flips to country that were audible outside the South Bay, including two at 95.7, didn't work out, to say the least.

Round #2 (95.7 The Wolf) seemed to be reasonably successful until a new PD came in, upset the apple cart, and drove the ratings into the ground.

Round #1 (95.7 The Bear) was definitely a dud. The stationality missed the mark in a major way. Z95.7 didn't deserve to die, in my opinion. That ultimately led to a great opportunity for 99.7! The Adult Hits format on 95.7 that was sandwiched between the two country runs was also a dud.
 
What are you talking about? It is still around; you can find it on the KOIT website.
I stand corrected, and happy to have egg on my face. 🙂

Each time I've tried accessing it, it kept redirecting me to KOIT's site and isn't as easily accessible as it used to be.
 
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Am I correct that only 2 English language commercial FM music stations with a South Bay focus will remain? 98.5 and 106.5 are the only ones that come to mind.

Not terribly long ago, there was 92.3, 94.5, 95.3, 97.7, 98.5, 104.9 and 106.5.

That is such a dramatic pruning of local commercial FM stations!

I realize a number of San Francisco based stations deliver good FM signal strength to much of Santa Clara county.
 
That is such a dramatic pruning of local commercial FM stations!

Gee what happened?

92.3 is Bolly

94.5 K-Love

95.3 K Love

97.7 Air1

104.9 classical

Did you see the billings for radio stations in San Francisco? Did you see that Bonneville sold their entire cluster?

What changed? People stopped listening. Advertisers stopped buying spots. Companies sold their stations. The end.

You're going to see this pattern more and more because listener behavior isn't improving for broadcast radio.

That leads to a drop in advertiser interest. That leads to companies saying it's time to sell.
 
Not really. Dave earned better ratings than what preceded it. It could've been programmed better, but at the time, the decision to flip to Adult Hits seemed like the smart play. Live 105 had suffered from several straight years of poor ratings.
I disagree. The Live 105 brand had been discarded in 2017 in favor of "Alt 105.3", another boneheaded move on the part of Audacy...or was it Entercom then... which was trying to centralize alternative formats across markets, iHeart cookie-cutter style. That move was made without regard to ratings. Dumping 30 years of brand equity turned out not to be such a smart move. You can tell by the success that Live 105 (version 3) has had since Audacy brought back the brand in 2023. The one thing "Dave" did accomplish was a vast improvement in the station's audio quality, which wasn't good during Live 105 version 2, a/k/a CBS Moves KOME North.

By the way, if you watch this year's Bay Area Radio Hall of Fame's ceremony honoring KITS as the Legendary Station of the Year, you'll hear stories, particularly from Ed Krampf, about how they slipped the original format change to alternative in 1986 past Joseph Field. That was an amazing ceremony...I wish I had been there, but I no longer live in the Bay Area...demonstrating what a special station Live 105 has been, even in its down moments.

(It appears that the video of the ceremony is no longer available. What's up with that, @BossRadioDJ ?)
 
Round #2 (95.7 The Wolf) seemed to be reasonably successful until a new PD came in, upset the apple cart, and drove the ratings into the ground.

I don't recall it that way, and I lived in the Bay Area at the time. Entercom tried to bring a Kansas City format to San Francisco. Wasn't gonna work. It was more thoughtfully done than Bonneville's "Bear", I'll give you that.
Round #1 (95.7 The Bear) was definitely a dud. The stationality missed the mark in a major way. Z95.7 didn't deserve to die, in my opinion.
I agree with you there. KZQZ arrived about the same time I did in San Francisco. It was fresh and energetic. It also had an openly gay morning team, which was groundbreaking in 1999. I wonder if someone in the Bonneville hierarchy at some point raised objections to the station because of that.

The only thing I could criticize KZQZ for was playing the Vengaboys constantly. It also seemed as if every business in the Castro was playing their hit tune all day. If I hear two notes of that thing, it will stick in my head all day.


That ultimately led to a great opportunity for 99.7! The Adult Hits format on 95.7 that was sandwiched between the two country runs was also a dud.
"Max" was rushed to air on 95.7 because the rumor was afloat that CBS was going to put a "Jack" format on 106.9, which it had just traded with Family Radio. Reportedly, a disk drive was rushed from Phoenix to San Francisco with all the songs of the new format on 95.7.

"Movin'"on 99.7 was something of a Hail Mary move, since KFRC-FM (at 99.7) was kind of stuck at the time. I was told CBS management was actually pleasantly surprised at how well it did. The TV ads were dreadful, though.
 
I disagree. The Live 105 brand had been discarded in 2017 in favor of "Alt 105.3", another boneheaded move on the part of Audacy...or was it Entercom then... which was trying to centralize alternative formats across markets, iHeart cookie-cutter style. That move was made without regard to ratings. Dumping 30 years of brand equity turned out not to be such a smart move. You can tell by the success that Live 105 (version 3) has had since Audacy brought back the brand in 2023. The one thing "Dave" did accomplish was a vast improvement in the station's audio quality, which wasn't good during Live 105 version 2, a/k/a CBS Moves KOME North.
I agree that the switch to the Alt branding was stupid, stupid, stupid. That said, Live 105 had already experienced an extended period of mediocre ratings prior to that move.

I assume Michael Martin and Mike Kaplan were the brainiacs behind the rebrand decision, but I could be mistaken.

I do remember unimpressive audio quality in the early/mid 2000s when listening to 105.3.
 


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