-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
When did WMMR start playing infomercials on Saturday morning?
- Thread starter andygradel
- Start date
I remember WWDB doing this in their final years although they tried to be a little more clever with it. They would have their talk hosts bring on a “guest” however said “guests” were there buying time in order to hawk whatever products they were trying to sell.
Other than Sounds of Sinatra and the Ted Cruz show, I see lots of paid programming. Which is what I said.
You yourself are one of the posters who have complained about the amount of weekend paid programming on AM talk radio. Did you forget?
Actually what you said was:
But, as I said, that's not true:
- Sounds of Sinatra
- Ted Cruz
- Tom Azelby
- Barry Sable & Friends
- Readin' Writin' and Reason with Dom Goirdano
- Sterling Every Damn Sunday
- Kathy Barnette
- Gary R'nel
- also some "rewinds"
I count SEVEN paid programs on Sunday alone. I think Sterling is gone. He moved to WABC.
The point is it's a lot. And it wouldn't surprise me to see something like that on FM music stations.
Agreed, but "a lot" is not "all." Make sense?
Weekend mornings have always been a time of terrible advertising revenue, but revenues were strong enough during other day parts that low revenue on weekends was ok. Since radio revenue is sharply down (especially inflation-adjusted), the good day parts just don’t make up for that bad day parts. They gotta make up the shortfall somewhere, as others have pointed out.
I can’t imagine it’s very long before radio starts airing infomercials in overnights, much like TV does.
I can’t imagine it’s very long before radio starts airing infomercials in overnights, much like TV does.
The catch there is that advertisers don't want to be in overnights on radio.
I find overnights on one of the country stations here to be the best time to hear deeper gold and recurrents, as well as currents that don't get much, if any, airplay during the prime day parts. The other two use syndicated overnight shows.
K.M. Richards
Program Director, The Eighties Channel™
That is probably due to a lower commercial load causing more of the droppable fill category songs being played. It's a paradox of sorts: More success means less marginal songs, but relying more on the stronger songs during saleable dayparts generally improves ratings.
You hear talk about "new music discovery" and there's a lot of thought given to how stations add new songs to the playlist. One way to do it is in the evenings and overnights when they're less likely to hurt you in the ratings. This particular article is about the new Jelly Roll song, and how it was introduced to radio audiences:
Dayparts: Evenings Give ‘Hands Up’ A Boost.
Spins for Jelly Roll’s “Hands Up” went up 46% last week as the record jumped No. 34-No. 26 on the Mediabase Country chart. While airplay increased in every daypart, evenings
Back to infomercials Saturday mornings, it's very likely that Saturday morning audience is also very small, so an infomercial there is less likely to hurt overall ratings. Plus the brand is strong enough to overcome breaks in the format. Same with WMGK. The idea that it was done by "somebody in finance" is dubious given the daypart. The PD had input in the decision.