• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

#1 Afternoon Host demoted?

anti-em said:
Duke is out to pasture with the baby goats. That after all those number one books. Big Dave is great, but Duke got screwed. Middays? people meter? Whatever. More like "put the old man in a place where he won't hurt us." Good luck to Dave sad it had to come as the end of an era for Duke. One last thing Title 29 Chapter 14 Section 632.
Click to expand...

I could be wrong but aren't midday's the most important daypart to a) attract an adult audience 25-54 b) to increase TSL? Seems like Duke was put in a very important daypart.
 
titoisradio said:
anti-em said:
Duke is out to pasture with the baby goats. That after all those number one books. Big Dave is great, but Duke got screwed. Middays? people meter? Whatever. More like "put the old man in a place where he won't hurt us." Good luck to Dave sad it had to come as the end of an era for Duke. One last thing Title 29 Chapter 14 Section 632.
Click to expand...

I could be wrong but aren't midday's the most important daypart to a) attract an adult audience 25-54 b) to increase TSL? Seems like Duke was put in a very important daypart.
Click to expand...

Tito: that depends on what the station wants to accomplish. The "most important" daypart, overall is morning drive.
Middays are important to a station that is trying to establish the most "at work" listening (such as a lite rock station), but a station with a strong morning show can dominate mid-days if the music, personality and approach is right. When I was mid-days on WCOL/Columbus as a country station, we had a strong morning show...and I was #1 for 13 straight books 25-54 in mid-days, beating Sunny 95 (the "at work" station).

Afternoon drive is also important. Evenings less so, since evening radio listening tends to be dominated by the younger (12-44) demo, which is not as desirable to advertisers. The highest rates of commercial advertising are sold 6 am-7pm.
 
Best move by B since putting "Mr. Mumbles Because My Jaw Is Stuffed With Chaw" on The Wolf. Pistol Pete is a nice guy, but come on. Your job is to communicate with people. This is a move to keep growing the young audience. I don't know, but I'd be willing to bet that B did a market study and found their audience wasn't growing 18-24 like they wanted and had too many in the 45+ crowd which is where advertisers start to drop off. Tack will grow that audience at night, as he did on Star. Duke's importance in the middays with the 35+ crowd dominating it is a smart move. Big Dave is a nice wrap to the day as he brings something to the table that is more like what's in the morning than what Duke brought. It's a move by an intelligent PD who realizes the times and listening patterns which are if you give listeners something similar to listen to on the way home as they had on the way to work you will probably keep them for both.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom