10 AM on 96.9, and...

[DToTheJ]

How does this sound: "P&M in the AM." Eh?

Also, another song on Hot that is getting burnt out (pun intended): "Let Me Love You".

 

[Jimmy128]

I have now heard them say a few times W-Hot. Maybe a call letter change?

 

[raccoonradio]

WHOT is in Youngstown OH
WHTT (formerly on 103.3 in Bos.) is in Buffalo

Any other poss.? Do calls really matter?

 

[CTListener]

WHOT is in Youngstown OH
WHTT (formerly on 103.3 in Bos.) is in Buffalo

Any other poss.?

WWHT?

 

[Signpost]

WWHT?

Syracuse.

Pronounced with an "s" not a "z"

 

[jlehmann]

Looks like WBOT is available...

 

[WBIMDJ]

How does this sound: "P&M in the AM." Eh?

Also, another song on Hot that is getting burnt out (pun intended): "Let Me Love You".

Agreed, and from people's postings on the FB page, they are getting sick of that, Rihanna Diamonds, Alicia Fire, etc. They need to cut down on their power spins CONSIDERABLY.

 

[Retro]

Looks like WBOT is available...

Wouldn't be at all surprised if they snatched it!

 

[Signpost]

WHTX-FM seems to be available.

So is WHTB-FM

WZHT, WHHT, WBHT are not.

 

[pariho2013]

WHTX-FM seems to be available.

So is WHTB-FM

WZHT, WHHT, WBHT are not.

Would it be worth making an offer to 1400 Fall River (WHTB...does that mean anything in Portuguese?)

 

[Jimmy128]

It looks like they are staying with the call letters WTKK. Maybe that's close enough to WKTU.

 

[frnkp2000]

In this day and age, call letters are unimportant anyway. The listening public knows it's stations by their branding. Call letters are buried in hushed whispers near the top of the hour.

Ask 10 non-radio friends if they've ever listened to (or heard of) WXKS-FM.

Then, ask them the same question about Kiss 108.

You'll get two different answers.

 

[pariho2013]

In this day and age, call letters are unimportant anyway. The listening public knows it's stations by their branding. Call letters are buried in hushed whispers near the top of the hour.

Ask 10 non-radio friends if they've ever listened to (or heard of) WXKS-FM.

Then, ask them the same question about Kiss 108.

You'll get two different answers.

For that matter, even with digital radios, ask them if they're fans of 107.9FM!

 

[TRF]

In this day and age, call letters are unimportant anyway. The listening public knows it's stations by their branding. Call letters are buried in hushed whispers near the top of the hour.

What a curious notion. Notwithstanding the CHR and a few other stations, you can't throw a rock in the Boston area without hitting a station that incorporates its call letters (or the letters without the W) in its branding and/or imaging. WBZ being the most obvious example, but also WEEI, WRKO, WBOS, WZLX, WROR, WBUR, WGBH. CC buys a station and changes its call letters not to something random, but to letters that matched its brand. They changed format and changed the call letters as well. WFNX.com, despite now having nothing to do with RF or FCC-licensed broadcasting, retains its call letters as part of its brand, and the last three are part of its slogan. Its primary competitor, Radio BDC, adopted a TLA in spite of never having the call letters to match it. None of these stations appear to consider their call letters to be unimportant to their listeners.

 

[CTListener]

In this day and age, call letters are unimportant anyway. The listening public knows it's stations by their branding. Call letters are buried in hushed whispers near the top of the hour.

What a curious notion. Notwithstanding the CHR and a few other stations, you can't throw a rock in the Boston area without hitting a station that incorporates its call letters (or the letters without the W) in its branding and/or imaging. WBZ being the most obvious example, but also WEEI, WRKO, WBOS, WZLX, WROR, WBUR, WGBH. CC buys a station and changes its call letters not to something random, but to letters that matched its brand. They changed format and changed the call letters as well. WFNX.com, despite now having nothing to do with RF or FCC-licensed broadcasting, retains its call letters as part of its brand, and the last three are part of its slogan. Its primary competitor, Radio BDC, adopted a TLA in spite of never having the call letters to match it. None of these stations appear to consider their call letters to be unimportant to their listeners.

In Connecticut, listeners to Kiss and KC101 probably don't know their call letters are WKSS and WKCI, respectively, but at least the call has something to do with the positioner. OTOH, Hot 93.7 is WZMX and Country 92.5 is WWYZ, but the calls are buried. Funny thing about WKSS is that its call is a holdover from its "beautiful music" days. WZMX ( a former Mix format) and WWYZ (formerly soft rock) are holdovers that management has decided to bury rather than change.

 

[TRF]

In this day and age, call letters are unimportant anyway. The listening public knows it's stations by their branding. Call letters are buried in hushed whispers near the top of the hour.

What a curious notion. Notwithstanding the CHR and a few other stations, you can't throw a rock in the Boston area without hitting a station that incorporates its call letters (or the letters without the W) in its branding and/or imaging. WBZ being the most obvious example, but also WEEI, WRKO, WBOS, WZLX, WROR, WBUR, WGBH. CC buys a station and changes its call letters not to something random, but to letters that matched its brand. They changed format and changed the call letters as well. WFNX.com, despite now having nothing to do with RF or FCC-licensed broadcasting, retains its call letters as part of its brand, and the last three are part of its slogan. Its primary competitor, Radio BDC, adopted a TLA in spite of never having the call letters to match it. None of these stations appear to consider their call letters to be unimportant to their listeners.

In Connecticut, listeners to Kiss and KC101 probably don't know their call letters are WKSS and WKCI, respectively, but at least the call has something to do with the positioner. OTOH, Hot 93.7 is WZMX and Country 92.5 is WWYZ, but the calls are buried. Funny thing about WKSS is that its call is a holdover from its "beautiful music" days. WZMX ( a former Mix format) and WWYZ (formerly soft rock) are holdovers that management has decided to bury rather than change.

OK, but has WTIC, WDRC, and WCCC buried their calls? Skimming Wikipedia, it appears that WHCN may have buried theirs. Not sure about WRCH.

 

[CTListener]

In this day and age, call letters are unimportant anyway. The listening public knows it's stations by their branding. Call letters are buried in hushed whispers near the top of the hour.

What a curious notion. Notwithstanding the CHR and a few other stations, you can't throw a rock in the Boston area without hitting a station that incorporates its call letters (or the letters without the W) in its branding and/or imaging. WBZ being the most obvious example, but also WEEI, WRKO, WBOS, WZLX, WROR, WBUR, WGBH. CC buys a station and changes its call letters not to something random, but to letters that matched its brand. They changed format and changed the call letters as well. WFNX.com, despite now having nothing to do with RF or FCC-licensed broadcasting, retains its call letters as part of its brand, and the last three are part of its slogan. Its primary competitor, Radio BDC, adopted a TLA in spite of never having the call letters to match it. None of these stations appear to consider their call letters to be unimportant to their listeners.

In Connecticut, listeners to Kiss and KC101 probably don't know their call letters are WKSS and WKCI, respectively, but at least the call has something to do with the positioner. OTOH, Hot 93.7 is WZMX and Country 92.5 is WWYZ, but the calls are buried. Funny thing about WKSS is that its call is a holdover from its "beautiful music" days. WZMX ( a former Mix format) and WWYZ (formerly soft rock) are holdovers that management has decided to bury rather than change.

OK, but has WTIC, WDRC, and WCCC buried their calls? Skimming Wikipedia, it appears that WHCN may have buried theirs. Not sure about WRCH.

TIC, DRC, CCC, RCH still reference the calls. HCN is The River, calls buried deeply. WURH (alternative) is Radio 104, calls buried deeply. WEZN is Star 99.9, calls buried. Call letters aren't dead, but I'd imagine that in PPM markets stations will be much more receptive to the idea of hiding them, since nobody has to write them down anymore.

 

[frnkp2000]

You'll notice also that the stations TRC mentioned that still brand with their calls are heritage outlets that have always done so, and are unlikely to change simply because of their years of recognition. What newly-aquired outlets, or outlets that have flipped format in the last 15 years rely solely on their calls as brand recognition?

 

[KML0224]

104.1 of Waterbury/Hartford is WMRQ-FM. The letters still get mentioned on air here and there.

 

[CTListener]

104.1 of Waterbury/Hartford is WMRQ-FM. The letters still get mentioned on air here and there.

Not "here" enough for me to notice, apparently. I hear the station for about an hour, two days a week, when I have to be somewhere that has it playing, and "Radio 104" is the only thing that registers with me.