100.3 not going News/Talk!

[Big E]

Okay, so we'll have to wait and see what happens on monday. I've heard of stunting for music, with all kinds of formats being played simultaneously, but how do you stunt for a news/talk?

 

[qtpieislit]

Fortunately, I did not get sucked into a journalism based or "communications" major, as I was working for 9 years before going to college.
I built my own curriculum, with things like sociology, cultural anthropology and psychology (the three bases of programming), statistics and math (ratings and research), business, finance, accounting, business law, etc. (radio as a business) and of course writing and literature in both of my principal languages. All of this was very helpful in my next position, but, of course, it did not get me a degree of any kind.

Wow! That cultural anthropology sure came in handy. Now we see where you get that remarkable far-reaching capacity to comment on every post on every board chest beating the merits of an over researched playlist of 200 for every conceivable format. Riveting. Let us know when the sociology kicks in.

 

[airpab]

Said this way back.

KIIS and KOST are the most obvious targets. My guess is KOST. KOST has no real competitor right now. It's been virtually unchallenged in it's segment for a long, long time.

 

[shirleyschmidt]

Okay, so we'll have to wait and see what happens on monday. I've heard of stunting for music, with all kinds of formats being played simultaneously, but how do you stunt for a news/talk?

Also what is interesting is the date the positions close.. April 30...

The on-air talent description is fun to read: ....Ability to conduct typical on-air interviews and interact with callers; o Being conversational, well-read, knowledgeable, and articulate in dealing with current affairs; Ability to understand and execute format philosophy and work with a team of other professionals in creating a distinctive sound;Ability to work in a fast and concise manner under pressure with demonstrated ability to present live and ad-lib unscripted reports with continuity, meaning, and clarity.

Okay... there are some folk that cannot apply for this job from what I have heard on the air waves. There is one guy I have heard that can't even get the name of the artist's correct. Normally he is a fill-in guy and weekends... but still really ..there isn't better talent out there? We all know there are, yet he has a job. Boggles the mind.

Now.. are they paying?? Or do they want all this for cheap?

 

[davideduardo]

Wow! That cultural anthropology sure came in handy. Now we see where you get that remarkable far-reaching capacity to comment on every post on every board chest beating the merits of an over researched playlist of 200 for every conceivable format. Riveting. Let us know when the sociology kicks in.

And how many #1 radio stations have you owned, managed or programmed? Jejeje.

The project I am most closely involved with right now is 100% personality driven, and has a playlist in the 4 digit range.

Another one has a playlist of 120. Another about 400. Another around 220.

And you know how those numbers are obtained by not just stations I may have something to do with but by all larger market station? The stations ask the listeners to score all the possible songs and the ones that are definitely postitive are played; the number of positives determines the playlist size.

 

[davideduardo]

KIIS and KOST are the most obvious targets. My guess is KOST. KOST has no real competitor right now. It's been virtually unchallenged in it's segment for a long, long time.

If the format is indeed musical, then we have to look at both billing and ratings.

KOST has about a 4 share 12+. Fragmented by a frontal attack, you would have a division of the 4 share... and even if you split it half and half, a two share means meager billings for each. And remember that Clear could use My FM to manipulate the AC arena.

KIIS is the same situation, but if fragmented instead of a top 5 18-34 station you have one outside the top 10, and there are not enough buys going that deep to make it work.

A music format has to be a coalition based on fragmenting two or more stations and creating a position that can not be protected by any of them. In other words, a guessing game. Of course, that is what Movin' tried to be.

 

[qtpieislit]

And how many #1 radio stations have you owned, managed or programmed? Jejeje.

David. Be serious. My family and the name of LIT has dominated Philadelphia radio for decades. As in five. It doesn't take a laboratory experiment for us to create legend, and totally captivate an audience. Legend, David. As in Iconic status. You don’t get that formula from a question and answer session.

 

[davideduardo]

And how many #1 radio stations have you owned, managed or programmed? Jejeje.

David. Be serious. My family and the name of LIT has dominated Philadelphia radio for decades. As in five. It doesn't take a laboratory experiment for us to create legend, and totally captivate an audience. Legend, David. As in Iconic status. You don’t get that formula from a question and answer session.

Yes, your father is a true legend in the industry.

How many #1 stations have you managed, owned or programmed? It's a simple question and goes to the credibility of your broadside two posts ago.

 

[henry]

Coming back on topic ... again ...

I do find this job description interesting (someone posted earlier)

Ability to conduct typical on-air interviews and interact with callers; o Being conversational, well-read, knowledgeable, and articulate in dealing with current affairs; Ability to understand and execute format philosophy and work with a team of other professionals in creating a distinctive sound;Ability to work in a fast and concise manner under pressure with demonstrated ability to present live and ad-lib unscripted reports with continuity, meaning, ad clarity.

That sounds pretty darn news/talk to me!

 

[Kent]

I do find this job description interesting (someone posted earlier)

Ability to conduct typical on-air interviews and interact with callers; o Being conversational, well-read, knowledgeable, and articulate in dealing with current affairs; Ability to understand and execute format philosophy and work with a team of other professionals in creating a distinctive sound;Ability to work in a fast and concise manner under pressure with demonstrated ability to present live and ad-lib unscripted reports with continuity, meaning, ad clarity.

That sounds pretty darn news/talk to me!

Actually, it's pretty generic. Yes, news/talk stations do interviews and talk current affairs. However, music stations in LA also interview plenty of artists and need jocks who can conduct those interviews effectively. Talking current affairs, too, makes up a substantial part of your AC and hot AC morning shows, and it's not uncommon outside of morning drive to cover current events relevant to your audience. You don't necessarily cover the same events or talk about them in the same manner as a news/talk station, but they're definitely a solid topic for any lifestyle-oriented station regardless of format.

 

[qtpieislit]

And how many #1 radio stations have you owned, managed or programmed? Jejeje.

David. Be serious. My family and the name of LIT has dominated Philadelphia radio for decades. As in five. It doesn't take a laboratory experiment for us to create legend, and totally captivate an audience. Legend, David. As in Iconic status. You don’t get that formula from a question and answer session.

Yes, your father is a true legend in the industry.
How many #1 stations have you managed, owned or programmed? It's a simple question and goes to the credibility of your broadside two posts ago.

It would be insidious to list all of my programming interests. Suffice to say, my father being the resident matriarch star, relegated most of the system designs to me. Generally, I have performed all of the programming interests for my family, since coming of age and launching disco radio in 1975, in Atlantic City. Having no clue as to our family’s interests, you would also not be aware of many of our other investments or original Music Video catalogues either.
I’m really not trying to grind away at this, but my previous statement stands. Legend, David. As in Iconic. What you will never get from a question and answer session.

 

[davideduardo]

It would be insidious to list all of my programming interests.

"Insidious" means "gradual and harmful." How would it be harmful for you to establish your own personal cred?

Suffice to say, my father being the resident matriarch star,

A "matriarch" is a "woman head of family." I have no idea what you mean by this.

relegated most of the system designs to me.

What, in radio, is "system design?" That is a term most frequently used in MIS, not radio programming.

Generally, I have performed all of the programming interests for my family, since coming of age and launching disco radio in 1975, in Atlantic City.

Did Disco Radio have call letters? What was its Arbitron rank? How long did it last?

Having no clue as to our family’s interests, you would also not be aware of many of our other investments or original Music Video catalogues either.

OK, my question was about programming or managing top rated radio stations. What do music videos have to do with this?

[/quote]I’m really not trying to grind away at this, but my previous statement stands. Legend, David. As in Iconic.[/quote]

Yes, your father is an icon. No arguement on that.

What you will never get from a question and answer session.

I have no idea what you are referring to here. What Q&A session(s)?

 

[qtpieislit]

Everything we did was arbitron rated number one. Monarch is however problematic to shorten, substitute your own words here. Talk among yourselves, good night and drive safely. We now return to our regularly scheduled thread.

 

[ercjncpr]

Fortunately, I did not get sucked into a journalism based or "communications" major, as I was working for 9 years before going to college.
I built my own curriculum, with things like sociology, cultural anthropology and psychology (the three bases of programming), statistics and math (ratings and research), business, finance, accounting, business law, etc. (radio as a business) and of course writing and literature in both of my principal languages. All of this was very helpful in my next position, but, of course, it did not get me a degree of any kind.

Wow! That cultural anthropology sure came in handy. Now we see where you get that remarkable far-reaching capacity to comment on every post on every board chest beating the merits of an over researched playlist of 200 for every conceivable format. Riveting. Let us know when the sociology kicks in.

David, whether he means to or not, does come across as a bit arrogant sometimes, but even I have had to admit that he knows his radio biz.

 

[davideduardo]

Everything we did was arbitron rated number one.

I am dazzled by the impressive sets of call letters you provide to support this puffery.

Monarch is however problematic to shorten, substitute your own words here.

Huh? A monarch is either a heredetary head of state or a kind of butterfly. Unless you care to enlighten us with some acutal facts.

 

[ercjncpr]

Back to what we were talking about....
I say they will do the Mormon Tabernacle Choir 24/7! ;D

But seriously, something that goes after KOST and KIIS does sound most plausible. Maybe they will surprise you David and try an Hispanic approach.

 

[Rebafan]

Wikipedia says that it will be News/Talk Tomorrow:
http://en.wikipedia.org/wiki/KRBV

Yet Radio online says that it will be an undisclosed music format...
http://news.****************/cgi-bin/$rol.exe/headline_id=n17831

and The Orange County Register is reporting that it is all still up in the air...
http://www.ocregister.com/articles/april-radio-station-2011359-www-women

They once owned and operated KBIG-FM, KBRT-AM, and KZLA-FM.... Can I hope for another Country Station... OR if they do flip to talk, can we get Peter Tilden back on the air?!?

 

[alexanderthepeon]

I doubt that posting a music director job means you actually have to hire one. A great way to take an inventory of ambitious candidates for the whole cluster. You think?

 

[Mr1derful]

Wikipedia says that it will be News/Talk Tomorrow:
http://en.wikipedia.org/wiki/KRBV

I just read that article. Nowhere does it say that the station is going News/Talk.

They once owned and operated KBIG-FM, KBRT-AM, and KZLA-FM.... Can I hope for another Country Station... OR if they do flip to talk, can we get Peter Tilden back on the air?!?

Country is an interesing choice. They do have successfull Country stations across America. Yet they've been down that road before and know it's an uphill battle in L.A. I doubt they'll go Country because KKGO isn't doing so hot. If they were to do Country again, they've got to do it right, not half assed as Emmiss did with KZLA. That means promoting the station, marketing the station, and hiring a cracker jack airstaff. This means someone other than Peter Tilden on mornings. Ken Cooper is my choice. Same goes for News/Talk. Bonneville specializes in conservative N/T. Peter tends to bend to the left. He wouldn't last long. Sorta like what happened at KABC. He was sorta the "Lone Liberal". I wonder how his ratings were. Perhaps this is why he was let go.

However, I think if 100.3 were to go AC, I could see Peter doing mornings. I think he would be more comfortable in AC than he was doing Country. Maybe hire Kim from KOST. That might actually be a decent morning show.

 

[Rebafan]

Wikipedia says that it will be News/Talk Tomorrow:
http://en.wikipedia.org/wiki/KRBV

I just read that article. Nowhere does it say that the station is going News/Talk.

They changed the last line under Name and Call Letter changes which stated they were changing format today at 9AM to News and Talk.
I could have quoted what it said at the time of my posting BUT did not want to do anything having to do with breaking the rules of posting quotes from other sources here using their content.
Anyone can edit a wikipedia page as well, so although not completely a solid resource, I found it interesting that the page clearly stated as of 9PM that the station was flipping to news/talk.
MOST of the time, I have learned that stations do not provide information as to what they are doing or changes in format as to not "tip off" the competitors.