If there is anything Bonneville knows its radio. They know how to outprogram Clear Channel, they have the money and they have the desire.
Bonneville is one of the BEST companies in america. To work for that company is an honor. Emmis, Maverick, Connoisseur, Bonneville, Great Plains, Mid West Family and Saga are the top of the top.
Bonneville will outspend KOST or KIIS. I dont care what format, they will program with excellence. Thats how they do things.
Bonneville will also make money. They dont have an underperforming station when it comes to revenue. All are consistantly up. Look at Mix Chicago, a station that really shouldnt be doing all that great in revenue is making a TON of money and is consistantly one of the top billers in the market.