100.3 The Sound?

[airpab]

kentuckymedia-

Understand what you're saying, but listening for the last few hours and quite frankly....the music is boring and tired.

If they're going to go carry-out this suicide mission, B-ville should listen to KFOG in S.F. because it does AAA about as good as it can be done.

Unfortunately and most likely, the nice people at B-ville are going to get spanked in L.A with this one!

 

[davideduardo]

Unfortunately and most likely, the nice people at B-ville are going to get spanked in L.A with this one!

Nooooooooooo..... just the opposite. If there is any way for AAA to work in LA, it has to be much more familiar, less obtuse and esoteric and totally mainstream. A harder Jack, and a broader KLOS, in other words.

 

[SuperRadioFan]

Airpab, you really think KFOG is unique?? ???

I just checked YES.com to get their recent playlist, I don't know what you are talking about. I see no real difference between the two stations. I listened to them back in January when I was in Napa for a week, I didn't find them any different from any typical AAA playlist.

 

[goriajk]

Re: 100.3 The Sound!

HIP - HIP - HOORAY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

 

[goriajk]

Re: 100.3 The Sound!

I believe Bonneville should take this in consideration - 1) FOCUS on new music (They are doing that in segues) 2) Play something differrent from time - don't try to sound like JACK 3) Stretch the Classic Rock - Don't play something like 'Layla' - play something ELSE from Derek & The Dominos (Like 'Thorn Tree In The Garden') Be PROGRESSIVE - Be DIFFERENT. KFOG does that (Even though they've gotten to 'mass appeal' by playing the 'hits') :-X I wish 100.3 the best of luck - right now they are booming off my AKAI rack system with the SWEET sounds of CSN&Y 'Suite, Judy Blue Eyes' AWESOME - AMEN - DIG IT ;D Joe G in Redondo

 

[4UH8SIMBKAGN]

Unfortunately and most likely, the nice people at B-ville are going to get spanked in L.A with this one!

Nooooooooooo..... just the opposite. If there is any way for AAA to work in LA, it has to be much more familiar, less obtuse and esoteric and totally mainstream. A harder Jack, and a broader KLOS, in other words.

So are we thinking that Bonneville's primary targets are Jack & KLOS?

 

[Talking Furniture]

Airpab, you really think KFOG is unique?? ???

I just checked YES.com to get their recent playlist, I don't know what you are talking about. I see no real difference between the two stations. I listened to them back in January when I was in Napa for a week, I didn't find them any different from any typical AAA playlist.

They must be doing something right. In the most recent trend they're #2 with adults, and a consistent top 5 player in the SF Market.

 

[davideduardo]

So are we thinking that Bonneville's primary targets are Jack & KLOS?
[/quote]

I think it is a more broad coalition. KCRW, especially the 9 to noon show. Older Indie and KROQ. Jack and KLOS. Settlers who are on other stations because there is no AAA in LA.

 

[4UH8SIMBKAGN]

Airpab, you really think KFOG is unique?? ???

I just checked YES.com to get their recent playlist, I don't know what you are talking about. I see no real difference between the two stations. I listened to them back in January when I was in Napa for a week, I didn't find them any different from any typical AAA playlist.

They must be doing something right. In the most recent trend they're #2 with adults, and a consistent top 5 player in the SF Market.

Los Angeles isn't San Francisco although our hope is it will be soon since the city is advertising that they are a sanctuary city.

 

[davideduardo]

They must be doing something right. In the most recent trend they're #2 with adults, and a consistent top 5 player in the SF Market.

In the last book, they were #7 in adults, and in the trend they are #6 in adults.

 

[SuperRadioFan]

Airpab, you really think KFOG is unique?? ???

I just checked YES.com to get their recent playlist, I don't know what you are talking about. I see no real difference between the two stations. I listened to them back in January when I was in Napa for a week, I didn't find them any different from any typical AAA playlist.

They must be doing something right. In the most recent trend they're #2 with adults, and a consistent top 5 player in the SF Market.

Los Angeles isn't San Francisco although our hope is it will be soon since the city is advertising that they are a sanctuary city.

ROFLM@Offf!! That was good, Glenn. Yes KDFC (Classical music) is #4 12+ that's SF for ya.

And to Furniture, doing something right does not necessarily mean unique in my mind. Now if you're talking success, you're right. But as Glenn and David et al have pointed out, demographics make a difference. If The Sound had an identical playlist that KFOG has they wouldn't have the same success.

 

[kentuckymedia]

I know there are plenty of nay-sayers. This is a radio board and I expect that. But seriously, Bonneville is not stupid. I dont know why so many of you think that they screwed up.

Bonneville is a tried and tested company. They understand how to program great radio stations. They have made mistakes, but WE ALL DO, even Mr. Eduardo im certain. Z104 in Washington was a tremendous station, I really enjoyed listening. It was hip, cool, Hot AC. However, it didnt make the money needed to keep it at bay, and you have to make those decisions at times. WTOP is billing about twice what it used to with the newly aligned signals and Bonneville is doing extremely well in DC.

Why attack a company trying to do something new and unique in Los Angeles (dont start with the crap from 8 years ago, that was different). Why attack someone who is thinking outside the box? Is it because were scared? Is it because your not comfortable that radio is changing before our very eyes?

I dont know what the future holds for 100.3 in Los Angeles, I dont think anyone does. I hope it fares well and makes money, but thats what we do...we hope!

I want to share something with Eduardo and everyone else who is a nay-sayer.

In 2007, we were part of an amazing process called "Radio - Its future and its present". It was a very lengthy study of listener habits, much deeper than anything Arbitron could print out. While people who listen to radio today listen, they arent very happy. Its the same thing, stale, non-unique, not fresh, not understanding, losing sight, etc. I could go on and on. The reason they do listen? Its free, its all we have to get local issues. Thats about the only overwhelming responses we got.

What im trying to say is radio is at a very strange crossroads. We have to chose one way or another. Companies like Emmis, Bonneville, etc. are saying...lets do this and make it happen. Its the companies like Clear Channel and Citadel that are comfortable with status quo and try to paint a picture to make it look pretty.

The crossroads is this. Do we embrace change and go with it, do we take listener interaction to whole new levels? Or do we keep doing things the way weve done them for so long and just make educated mistakes. I have to tell you, if you are one of the latter, you are going to have a hard time in the future with this business.

Things are changing, radio is evolving and thinking outside of the box (such as Bonneville has done) is whats going to help radio remain stellar and relevant.

So please, give it an opportunity. When the trends come out, go ahead and whine and cry and pick and play, thats all Mr. Eduardo and others knows how to do is be negative all the time! But maybe you will eventually see when the long time strict practices of radio are no longer relevant, and thinking outside of the box is what we have to do.

 

[surfdude]

KFOG has been consistently Top Five 25-54 for years, many times Top Three! David check the last five years. It's pretty "mainstream" for Triple A, just as DE "the wizard" of all things radio, suggests it should be.

The key to KFOG's success, is TEXTURE in the music, in the spots, in the talent.

Mr. Eduardo, you have great knowledge about radio, you are most often right in most of your writings.
But, for God's sake, quit lecturing us like a high school biology teacher. You take some of the fun out of it.
And, you're not the only one who has been in radio for 30+ years.

The Sound will be a 1.5 12+ share station. HOWEVER, if they do it right, like KFOG, they will do much better 25-54.

 

[davideduardo]

Why attack a company trying to do something new and unique in Los Angeles (dont start with the crap from 8 years ago, that was different). Why attack someone who is thinking outside the box? Is it because were scared? Is it because your not comfortable that radio is changing before our very eyes?

This change may be outside the box for you in Kentucky, but it is not unusualo or especially innovative for this market.

The KSCA AAA format is very relevant, as was the Channel 103.1 format in 2000. Both showed that the format had very limited appeal in LA, and the demographics today are even less favorable to such a format.

In 2007, we were part of an amazing process called "Radio - Its future and its present". It was a very lengthy study of listener habits, much deeper than anything Arbitron could print out. While people who listen to radio today listen, they arent very happy. Its the same thing, stale, non-unique, not fresh, not understanding, losing sight, etc. I could go on and on. The reason they do listen? Its free, its all we have to get local issues. Thats about the only overwhelming responses we got.

This just goes to show how there is research and there is research. I see listeners every week who are excited about morning shows, about the music, about the talent on stations we talk about.

Radio is not bad... some stations are bad, though.

Things are changing, radio is evolving and thinking outside of the box (such as Bonneville has done) is whats going to help radio remain stellar and relevant.

Doing a non-Hispanic white niche format in a market that is 75% ethnic and immigrant is hardly thinking outside the box... a format tried twice unsuccessfully in the market when the ethnic componet was smaller.

We are all going to give them an opportunity; we can hardly tell them otherwise. But the concept seems poorly reasoned out in the strategic sense.

 

[davideduardo]

The key to KFOG's success, is TEXTURE in the music, in the spots, in the talent.

I would add "and the mood and nature and mindset of the San Francisco market."

LA is, in many ways, the opposite of San Francisco where a classical station is often Top 5 while in LA it was not top 20 and where the ethnic mix is very different.

And, you're not the only one who has been in radio for 30+ years.

49 years. Not that this wins any prize, but it does make me impatient with people like Kentuckymedia who does not have a grasp on what the LA market is like.

The Sound will be a 1.5 12+ share station. HOWEVER, if they do it right, like KFOG, they will do much better 25-54.

If KSCA could not get above a 1.1 in better times for such a format, I am very sekeptical of the 1.5 even if the station is quite mainstream. The 25-54 might be around a 1.8, but that would be about 18th overall in the market even if they got a 2.0 in that demo.

 

[ercjncpr]

I know there are plenty of nay-sayers. This is a radio board and I expect that. But seriously, Bonneville is not stupid. I dont know why so many of you think that they screwed up.

Bonneville is a tried and tested company. They understand how to program great radio stations. They have made mistakes, but WE ALL DO, even Mr. Eduardo im certain. Z104 in Washington was a tremendous station, I really enjoyed listening. It was hip, cool, Hot AC. However, it didnt make the money needed to keep it at bay, and you have to make those decisions at times. WTOP is billing about twice what it used to with the newly aligned signals and Bonneville is doing extremely well in DC.

Why attack a company trying to do something new and unique in Los Angeles (dont start with the crap from 8 years ago, that was different). Why attack someone who is thinking outside the box? Is it because were scared? Is it because your not comfortable that radio is changing before our very eyes?

I dont know what the future holds for 100.3 in Los Angeles, I dont think anyone does. I hope it fares well and makes money, but thats what we do...we hope!

I want to share something with Eduardo and everyone else who is a nay-sayer.

In 2007, we were part of an amazing process called "Radio - Its future and its present". It was a very lengthy study of listener habits, much deeper than anything Arbitron could print out. While people who listen to radio today listen, they arent very happy. Its the same thing, stale, non-unique, not fresh, not understanding, losing sight, etc. I could go on and on. The reason they do listen? Its free, its all we have to get local issues. Thats about the only overwhelming responses we got.

What im trying to say is radio is at a very strange crossroads. We have to chose one way or another. Companies like Emmis, Bonneville, etc. are saying...lets do this and make it happen. Its the companies like Clear Channel and Citadel that are comfortable with status quo and try to paint a picture to make it look pretty.

The crossroads is this. Do we embrace change and go with it, do we take listener interaction to whole new levels? Or do we keep doing things the way weve done them for so long and just make educated mistakes. I have to tell you, if you are one of the latter, you are going to have a hard time in the future with this business.

Things are changing, radio is evolving and thinking outside of the box (such as Bonneville has done) is whats going to help radio remain stellar and relevant.

So please, give it an opportunity. When the trends come out, go ahead and whine and cry and pick and play, thats all Mr. Eduardo and others knows how to do is be negative all the time! But maybe you will eventually see when the long time strict practices of radio are no longer relevant, and thinking outside of the box is what we have to do.

90% of The Sound's supposed audience are downloading music to listen on their mp3 players. The other 10% will actually listen to 100.3

All that Bonneville has at the moment are a bunch of pissed off V-100 listeners. And I say that in spite of the fact that I, a non-rock music fan, thinks that The Sound is pretty cool.

Radio owners can only afford to fool around with "brave new/old formats" in markets where such a format has a real chance. Such is not the case in LA/OC. The only way that The Sound will be with us six months from now is if Bonneville has very deep pockets.

 

[scooty430]

Looks very promising. It's probably going to be some ideas from the new 101.9 in New York. Good luck to Bonneville as I think Quality Rock is a great idea, and a wonderful addition to the L.A. radio dial.

Let's run how many 35-54 white people there are in the L.A. metro... That's the audience.

Not enormous.

There are still millions of white people in LA. It's a huge city. Moreover, not everyone who is "ethnic" dislikes rock. Fellow KSCA listeners in my dorm back when I was in college here in LA included a Mexican guy from Downey, a girl from India, an Asian guy from Stockton, an ethnic Hawaiian, and an African-American guy who grew up in Capetown, South Africa. That group attended a Paul Simon concert at the Forum!

 

[airpab]

Adding to what 'surfdude' said, which I think is true...KFOG and KDFC work in the Bay Area because (and I know I'm going to get attacked on this because it's not politically correct to say) the audience overall might be more educated, sophisticated and a tad less trendy. Thus an easier sell to potential advertisers.

The other side to this is that if The Sound can eventually pull a 1.5-1.9, but bill $30-40 million a year, who really cares? It's all about billing in radio now anyway. Look at WPLJ (though Hot AC) in NY...Averages a 1.9 share, but is the 6th highest biller in town at $35.8 million...Obviously the sales staff kicks butt there?

Bonneville is probably thinking...We've got a Mt. Wilson stick, so let's get the best sales staff possible and sell advertisers on the very specifically targeted audience of affluent, white, educated people in L.A.

Will it work? If I'm a gambling man...and I am...probably not!

 

[ChannelFlipper]

There are still millions of white people in LA. It's a huge city. Moreover, not everyone who is "ethnic" dislikes rock. Fellow KSCA listeners in my dorm back when I was in college here in LA included a Mexican guy from Downey, a girl from India, an Asian guy from Stockton, an ethnic Hawaiian, and an African-American guy who grew up in Capetown, South Africa. That group attended a Paul Simon concert at the Forum!

I used to listen to it too. Liked the station a lot. Bought CDs of artists they played that nobody else did. (Example: Southern Culture on the Skids).

The problem is niether I nor one of your roommates ever filled out a diary for them.

By design, the diaries go to the demos, and as has been posted eloquently here and on other threads by David and Glenn, the sheer numbers dictate that people like us will never receive enough diaries to return to suport the station. I doubt the addition of PPM will change that, although I would love to be proven wrong in this regard.

This station has 18 months to live. Enjoy it while it is here.

 

[kentuckymedia]

Airpab you said it right. Bonneville is creative and knows sales extremely well. They know how to target businesses and make orange juice out of kiwi's.

Mr. Eduardo. I would like to have a little word with you, lets see how you can twist and tear apart me saying that you can be quite the downer.

Please David, give it a rest. You dont like the format, your old and stale on the future of radio. We all know that! I know that LA is ethnic, I know that LA has a lot of people who only listen to KIIS. And I know that Clear Channel half assed the last AAA station in town.

What I am trying to say is...what do you expect Bonneville to do? Come run for your every whim?