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100.3 To Become ....

Bonneville sent out a press release this evening detailing what they will be doing at midnight.
However, one of the media covering the market is doing an blast with the news and I don't want to ruin it...

News will be coming momentarily.
 
Radioresearcher said:
"Bruce Radio" ... in honor of Bruce Springsteen's visit to Southern California. The stunt has begun...

L.A. Radio just broke the story.

I am still betting that this is a cover while they put together an FM News station, motivated by the near-$60 million in news billing on AM and Bonneville's success with FM news in DC.
 
DavidEduardo said:
Radioresearcher said:
"Bruce Radio" ... in honor of Bruce Springsteen's visit to Southern California. The stunt has begun...

L.A. Radio just broke the story.

I am still betting that this is a cover while they put together an FM News station, motivated by the near-$60 million in news billing on AM and Bonneville's success with FM news in DC.

It's definitely a cover. Been hearing more of "The Drive" rumors. But that is sure a 35-64 rock format that doesn't seem to have broad enough appeal in super ethnic L.A.
 
So you're saying they are going to call it, Wait and See 100.3? Will it be music? What format?

100.3 The new Wait and See FM! Interesting.....
 
Radioresearcher said:
"Bruce Radio" ... in honor of Bruce Springsteen's visit to Southern California.

Or Bruce Reece, their CEO. lol

Is he still their CEO?
 
Been hearing more of "The Drive" rumors.

Someone registered 1003thedrive.com on Friday. They used domain privacy service so it could be Bonneville, or it could simply be someone with $10 to spare to get people wondering.
 
Rico Garcia said:
Someone registered 1003thedrive.com on Friday. They used domain privacy service so it could be Bonneville, or it could simply be someone with $10 to spare to get people wondering.

www.1003thedrive.com is unregistered and available to the masses. So says Network Solutions, keeper of both Internets:

This Domain is available at NetworkSolutions.com
13681 Sunrise Valley Drive, Suite 300
HERNDON, VA 20171
US

Domain Name: 1003THEDRIVE.COM
This Domain is Available
 
I know John Monds must be pissed. He Left Love-FM in Chicago ( a bonneville station) to go to V100...only to for them to buy the station and dump the format.
 
For the first song at midnight, I commented "Something short, inspirational and motivating by the Mormon Tabernacle Choir -- (congratulations, Bonneville!) then "Born in the USA."

I also have a hunch that it could be, sometime in the next few days, "Fresh" 100.3. It's the color scheme.

Bruce definitely wouldn't go for "Fresh Green."

Just a thought.
 
oaktree said:
For the first song at midnight, I commented "Something short, inspirational and motivating by the Mormon Tabernacle Choir -- (congratulations, Bonneville!) then "Born in the USA."

I also have a hunch that it could be, sometime in the next few days, "Fresh" 100.3. It's the color scheme.

Bruce definitely wouldn't go for "Fresh Green."

Just a thought.
Went to dead air at midnight followed by station id "KRBV FM and HD-1 Los Angeles" then slight dead air and right into Bruce Springsteen. Nothing special at all.
 
Last two songs on V100...


11:51pm "End of the Road" - BoyzIIMen
11:55pm "Say Amen" Howard Hewett

Followed by 10 seconds silence then generic Legal ID

First song on Bruceradio... The Ties that Bind
 
Somebody know what's going on. I woke up (it's the middle of the night now) because I heard the stream die. What's going on?
 
groovyjohnnybravo said:
Last two songs on V100...


11:51pm "End of the Road" - BoyzIIMen
11:55pm "Say Amen" Howard Hewett

Followed by 10 seconds silence then generic Legal ID

First song on Bruceradio... The Ties that Bind
Although we know it is Bruce Radio it has yet to be identified as such on air.
 
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