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100.3 To Become ....

DavidEduardo said:
leonardo10 said:
I can totally see this as a NEWS format or something of that nature. This will be a great thing for Bonneville being in California (LA). This will give them an outlet for their LDS programming as well.
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Bonneville does not use its stations to directly promote the Church.

They might be able to do something like KSL in Salt Lake City which is newsradio.
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KSL is news/talk. Only WTOP is all news.

Also, I noticed when vacationing in Utah over the years that TV or radio network programming was often interupted to show LDS church programs.
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I'm unfamiliar with this; what kind of radio programs are you talking about?

Well, can't wait to see what the format will be but I will bet that this staion will be used in similar fashion as an outlet for the LDS church.
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I'd bet you $1000 that they don't.
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Yeah! I got a response from the Great Eduardo!

Anyhoo, this was my observation while vacationing and visiting relatives in Utah, twice a year. And yes, I felt their was direct promotion of the LDS church on the air but I can not vouch for any other cities where they have stations. I said KSL is newsradio. Thats how they bill themselves. I never said they were "ALL-NEWS" David. Radio Programs? I am talking about LDS programming. Radio and TV in Utah is quite different as you do get that "church feel" so to speak. I like to go to different markets and observe how they do things in the media. This was the first thing I noticed and it was daily.

I will have to side with Timmy on what he said since he had an experinece in the SF market with one of their stations. I think he also proved was I was saying. I am not saying the LDS programming will be 24/7. I said they use the stations in Utah and interupt programming for such things as their General Conference, or perhaps someone important dies or a new president is named, etc. It's like breaking news but for the LDS church. Also, I would agree with Timmy that sunday they would carry church programming.

Oh and David, keep your money. If they even play one LDS church show on the weekend, you'd lose.
 
Beatles: Let It Be

I don't know anymore... Do we think this is still a cover format? I think there is another Sound under Bonneville's ownership... Not sure where, but it was mentioned earlier...
 
jasonharper2007 said:
you beat me to it

World Class Rock at 100.3
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Channel 103.1 already used "World Class Rock" as their positioning statement in this market and it was never a success.

Where is Nicole Sandler these days? Last was New Mexico?

IF this is the format it's DOA. This is Los Angeles, Mexico not Seattle.
 
4UH8SIMBKAGN said:
Channel 103.1 already used "World Class Rock" as their positioning statement in this market and it was never a success.
Where is Nicole Sandler these days? Last was New Mexico?
IF this is the format it's DOA. This is Los Angeles, Mexico not Seattle.
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Glenn (and David E. who will make the same claim),
There were SO MANY things wrong with 101.9's and 103.1's approach to WCR (world class rock) - too calm, too safe, too bland, etc. WCR as done by KPRI will fail in LA. WCR as done by WXRT will have a chance. If 100.3 settles in on the tried and true U2, Police, Dave Matthews, Sheryl Crow, Rolling Stones, etc. rotation, then yes it will be DOA. But if 100.3 jumps on Spoon, Jason Mraz, Sara Bareilles, Death Cab for Cutie, Yael Naim, Mike Doughty, etc. it will be viewed as a leader, and will inspire listeners to check back in to the middle of the dial to be sure to be the first to know what's new.

Message to Bonneville - this is LA. We love music, we respect music, so keep working hard to introduce us to music. Your frequency was once home to KIQQ, a very aggressive CHR that worked hard to find what's next and new. Keep to that effort. Don't be afraid to have multiple new adds each week. Most AAAs seem to only add a track a week at best.
 
This seems risky to me. The market is way too ethnic. If they wanted to go this route, it should've been slightly more contemporary and much more hit driven.

It's familiarity quotient seems to be about the same as KSCA and "Channel" ... and neither of those could make a dent.
 
David at USC said:
But if 100.3 jumps on Spoon, Jason Mraz, Sara Bareilles, Death Cab for Cutie, Yael Naim, Mike Doughty, etc. it will be viewed as a leader, and will inspire listeners to check back in to the middle of the dial to be sure to be the first to know what's new.
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Your wish.... they just played Spoon - Don't You Evah
 
Radioresearcher said:
This seems risky to me. The market is way too ethnic. If they wanted to go this route, it should've been slightly more contemporary and much more hit driven.

It's familiarity quotient seems to be about the same as KSCA and "Channel" ... and neither of those could make a dent.
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They're not the first ones to go "white" in recent times. KBIG went quite a bit whiter and to a much lesser extent you could argue KYSR is whiter now too.
 
David at USC said:
4UH8SIMBKAGN said:
Channel 103.1 already used "World Class Rock" as their positioning statement in this market and it was never a success.
Where is Nicole Sandler these days? Last was New Mexico?
IF this is the format it's DOA. This is Los Angeles, Mexico not Seattle.
Click to expand...
Glenn (and David E. who will make the same claim),
There were SO MANY things wrong with 101.9's and 103.1's approach to WCR (world class rock) - too calm, too safe, too bland, etc. WCR as done by KPRI will fail in LA. WCR as done by WXRT will have a chance. If 100.3 settles in on the tried and true U2, Police, Dave Matthews, Sheryl Crow, Rolling Stones, etc. rotation, then yes it will be DOA. But if 100.3 jumps on Spoon, Jason Mraz, Sara Bareilles, Death Cab for Cutie, Yael Naim, Mike Doughty, etc. it will be viewed as a leader, and will inspire listeners to check back in to the middle of the dial to be sure to be the first to know what's new.

Message to Bonneville - this is LA. We love music, we respect music, so keep working hard to introduce us to music. Your frequency was once home to KIQQ, a very aggressive CHR that worked hard to find what's next and new. Keep to that effort. Don't be afraid to have multiple new adds each week. Most AAAs seem to only add a track a week at best.
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Great analysis David.
Just b/c a market has a lot of Hispanics doesnt mean Rock won't work. San Antonio and El Paso have proven that long ago, as has 106.7 K-Rock.
Enjoy the new World Class Rock station guys :)
 
This makes PERFECT sense!

This makes perfect sense for so many reasons. First, it's 100% compatible with the Bonneville philosophy.

Second, despite what some say here, there IS a void for this kind of station here in LA. Eight years ago, Channel 103.1 was billing a million dollars a month with a .7 share, on two anemic class A neutered signals. That's two million more then V-100 billed last year.

The format is cheap to do and can be automated/voicetracked easily. Channel used to shut the door at 6 PM of Friday afternoon and run VT all weekend.

Next, the audience has grown since 103.1 got out of the format. They went away almost 8 years ago. That means their core audience is 8 years older now-more people interested in the AAA format. It's also mainly 30-60, 100% baby boomers and a real MONEY demo! Channel's car ads used to be for BMWs and Mercades Benz, not Toyotas.

If they program and PROMOTE this properly (Channel 103.1's only promotion was on the front of Big Blue Busses), it can do a 2-3 share. It can bill better then two million a month. Do the math. They paid 137 million...that means their debt service is about 14 million a year. There's no way their other expenses will be ten million dollars. They will likely be less that half that. That means a tidy profit of 5-6 million dollars a year.

Then, next year they buy 93.9, combine many of the housekeeping functions and make even MORE money!

It's a win win all around...for Bonneville, for Los Angeles and for the listeners who love AAA music.
 
You can track 100.3's last songs via
http://www.yes.com/#KRBV

And yes, in agreeance with a previous poster, Bruce apparently *is* part of the new format. ;D

Now playing 10:43 AM - Bruce Springsteen - Girls In Their Summer Clothes

I tried to go to the "song log" but I get this pop-up window thanking me for listening to V100!
 
Re: This makes PERFECT sense!

LA_Guy said:
Second, despite what some say here, there IS a void for this kind of station here in LA. Eight years ago, Channel 103.1 was billing a million dollars a month with a .7 share, on two anemic class A neutered signals. That's two million more then V-100 billed last year.
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Triple A's tend to draw a well-educated audience with the $$. That makes stations like this advertiser friendly.

I like what I'm hearing so far. It's nice to have a rock station that doesn't sound so corporate. I haven't heard Keen (Somewhere Only We Know) on the radio in a while.
 
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