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100.7/105.7 Latino Mix Stunting

Is there room in the Bay Area for another CHR station? There's NOW, Wild and in SF, KREV. How would a fourth one get enough ratings, especially from NOW and Wild which are already pretty popular?
 
Is there room in the Bay Area for another CHR station? There's NOW, Wild and in SF, KREV. How would a fourth one get enough ratings, especially from NOW and Wild which are already pretty popular?

KYLD's 65 dbu does not reach San Jose, and KMEL just barely does. KREV gets nowhere near Santa Clara County.
 


KYLD's 65 dbu does not reach San Jose, and KMEL just barely does. KREV gets nowhere near Santa Clara County.

I lived in San Jose and had no problems getting Wild, NOW or KMEL, even on my tiny home radio. I can't get KREV, but from what I gather, no one listens to it even in SF. People down here seem to like local radio, Channel 92.3 was very popular. Plus, I suppose that further south SJ and below have trouble getting SF stations and may be more inclined to tune in 105.7. However, people in that area can pull in 102.5 from Salinas pretty well. Also, 105.7 has a simulcast in the North Bay, 100.7, which means it would be competing directly with NOW, Wild and KMEL.

It could be successful, but it seems doubtful to me.
 
New CHR/Rhythmic format today at 5pm As Hot 105.7/100.7 FM

And it was immediately announced that Chuy Gomez, formerly with the KMEL morning show, is now on Hot!
 
I lived in San Jose and had no problems getting Wild, NOW or KMEL, even on my tiny home radio. I can't get KREV, but from what I gather, no one listens to it even in SF. People down here seem to like local radio, Channel 92.3 was very popular. Plus, I suppose that further south SJ and below have trouble getting SF stations and may be more inclined to tune in 105.7. However, people in that area can pull in 102.5 from Salinas pretty well. Also, 105.7 has a simulcast in the North Bay, 100.7, which means it would be competing directly with NOW, Wild and KMEL.

It could be successful, but it seems doubtful to me.

It is interesting that Univision would try its hand at a hip hop/rnb station again, since KBBT San Antonio and KKSS Albuquerque were the only remaining rhythmics till now. They did run the format on KPTY Houston (with a KPTI Galveston simulcast) at one point till 2009.

As for the Bay Area, this should be interesting how long the new Hot will tackle KMEL, KYLD and KMVQ since each station has their own music directions. I am a bit concerned more about KMEL than the other two due to its urban focus, but on the same token it has outlasted short-lived competition from KHQT and KBTB. But Univision does seem to go after the South Bay audience moreso than the rest of the Bay with the "South Bay's new #1 for hip hop and R&B" slogan due to 105.7 having a stronger signal than 100.7.
 
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From a quick listen, they do play all their songs at a normal speed as recorded. I know KYLD has always used the 2% high pitch since its beginning, but I'll never understand why KMEL started doing that since the mid-2000s. It makes sense on WiLD but not on 106.
 
What does everyone think of the new HOT 105.7/100.7? With Chuy Gomez back in the radio bringing a new station?
 
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