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101.5 The Point Flipping To Hot 101.5?
- Thread starter DJ Mo
- Start date
Actually, FLZ is doing what the market leader should when you have a LOT more cume...they are starting to use the slogan of the new competitor. I'm seeing All the Hits on their website now and I saw a digital billboard saying NOW PLAYING "All the Hits". Cox did a great job of attacking Planet's spot load and heritage am show (Lex and Terry) in Jax and won because CC market manager waited months to reduce commercial inventory...it's the same type of plan. FLZ is definitely not rolling over like Jacksonville did...so things will be interesting. This is the exciting part of radio, right?
Haven't checked out the new am show on Play yet but that should be fun to watch over time...heard good things about the show from friends in PC. Let's see if they can make a splash in Tampa, because new am show blood is needed. I was excited to see Garabo come to 97X...liking that move too.
Haven't checked out the new am show on Play yet but that should be fun to watch over time...heard good things about the show from friends in PC. Let's see if they can make a splash in Tampa, because new am show blood is needed. I was excited to see Garabo come to 97X...liking that move too.
First off, I have to say that if you're a fan of contemporary music radio, Tampa Bay might be the most exciting market in the country right now. It certainly is to this out-of-market observer.
I love that Hot is going after FLZ, and I love even more that FLZ is snapping back. Tommy Chuck is one smart programmer and has kept that station sounding damn good. Hot is taking the exact stance a new CHR in that market should theoretically take - adopting the "FLZ is old" stance, skewing very rhythmic, complete with the requisite Cox super-tight rotations - and they sound good doing it. However, besides MJ, there's very little about FLZ that can reasonably be called stale or outdated. The jocks are all hip and demo-friendly (although I'm no Seacrest fan), the music is aggressive and tight, and the positioning, imaging and promotions all have an appropriate edge to them. Hot will undoubtedly make an impact purely by virtue of providing a CHR alternative, but I can see them being the AMP Radio to FLZ's KIIS ratings-wise...although I'm very interested to see what Hot does regarding mornings.
As for Play's morning show, I'm very familiar with them from their PC days, and I have to say that this was an excellent hire by CBS. I heard their first show on WSJT today and it sounded good, but first shows are meaningless even when they're solid. Give them a few weeks/months to get comfortable in a new milieu and for the audience to really get a sense of their personalities, and I think you'll really enjoy what you hear. They could be exactly the new AM Drive blood that you referenced, Rick. I'm digging Play outside of AM Drive, too...love the Modern AC/alternative musical bent, the jocks and the slightly edgier image than Mix. With a slightly deeper library and power rotations around 70x/week instead of the current 95, I think they'd be perfect. Maybe a better signal too, LOL.
I love that Hot is going after FLZ, and I love even more that FLZ is snapping back. Tommy Chuck is one smart programmer and has kept that station sounding damn good. Hot is taking the exact stance a new CHR in that market should theoretically take - adopting the "FLZ is old" stance, skewing very rhythmic, complete with the requisite Cox super-tight rotations - and they sound good doing it. However, besides MJ, there's very little about FLZ that can reasonably be called stale or outdated. The jocks are all hip and demo-friendly (although I'm no Seacrest fan), the music is aggressive and tight, and the positioning, imaging and promotions all have an appropriate edge to them. Hot will undoubtedly make an impact purely by virtue of providing a CHR alternative, but I can see them being the AMP Radio to FLZ's KIIS ratings-wise...although I'm very interested to see what Hot does regarding mornings.
As for Play's morning show, I'm very familiar with them from their PC days, and I have to say that this was an excellent hire by CBS. I heard their first show on WSJT today and it sounded good, but first shows are meaningless even when they're solid. Give them a few weeks/months to get comfortable in a new milieu and for the audience to really get a sense of their personalities, and I think you'll really enjoy what you hear. They could be exactly the new AM Drive blood that you referenced, Rick. I'm digging Play outside of AM Drive, too...love the Modern AC/alternative musical bent, the jocks and the slightly edgier image than Mix. With a slightly deeper library and power rotations around 70x/week instead of the current 95, I think they'd be perfect. Maybe a better signal too, LOL.
If you think of it back in 2002 The Point was doing what no other station in Tampa was doing. Playing a lot of 80's music. At that time you didn't have "The Eagle" yet. WSSR and WMTX didn't play a whole lot of music predating the 90's as well. Not to mention WTBT mainly focused on 70's Rock and WHPT on Heavy Rock.
While the "Point" saw relentless criticism. Especially on this site. (Myself Included) It was doing what no other Tampa station was doing back when things started. Thats why The Point did so well here in Tampa.
Now as the years went on and radio started changing. "The Eagle" launches in 2004. Q105 morphs into a Classic Hits and starts playing 80's. The Rose flips to "Max 98.3" in Lakeland. What Cox should have done is played All the Music heard on all these stations AND more. Heck even looked at LastFM for inspiration on how to make a kick butt playlist of Music from the 80's and 90's.
The Point more or less held its own playing 80's and 90's Music not heard on other stations. However instead of keeping things the same the station should have molded itself into something better. By playing music and lots of music not heard on other Tampa stations. Why listen to a station that plays the same stuff as 3 other stations. Give listeners a reason to keep it on WPOI. The 80's wasn't all White Bread Duran Duran.
While the "Point" saw relentless criticism. Especially on this site. (Myself Included) It was doing what no other Tampa station was doing back when things started. Thats why The Point did so well here in Tampa.
Now as the years went on and radio started changing. "The Eagle" launches in 2004. Q105 morphs into a Classic Hits and starts playing 80's. The Rose flips to "Max 98.3" in Lakeland. What Cox should have done is played All the Music heard on all these stations AND more. Heck even looked at LastFM for inspiration on how to make a kick butt playlist of Music from the 80's and 90's.
The Point more or less held its own playing 80's and 90's Music not heard on other stations. However instead of keeping things the same the station should have molded itself into something better. By playing music and lots of music not heard on other Tampa stations. Why listen to a station that plays the same stuff as 3 other stations. Give listeners a reason to keep it on WPOI. The 80's wasn't all White Bread Duran Duran.
gamefreak said:
Bravo! I couldn't have said it better myself!Speaking of variety...listening to Max 98.3 today at work, I was quite impressed in the ever expanding playlist. A few examples: the Beatles "Can't Buy Me Love", Bay City Rollers "Saturday Night" (!), Pretenders "Middle of the Road", ELO's "Sweet Talkin' Woman" and OutKast "Hey Ya" I was like "WOW!!!". That's a cool variety.
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