101.9 K-ROCK?

[whatsnew3000]

The reality is:

The board here is simply obsessed with making the radio experience seem very dry as it is now and not looking at the ideas as simply ideas. Yes people do read what you say. However, if you have a better solution, give one. If you don't like an idea, share a better one with a track record.

The playlist is like JACK FM? JACK is a shuffle and this is not a shuffle. This is a rock leaning playlist to reflect what people are listening and want to listen to. Every song is found on iTunes and purchased by radio listeners who love these songs and want to hear them. Looking at what's in people's music collection and reflecting that on radio makes radio successful these days. This is Z100 works and NOW is coming around, you play what people download, they listen more. How many times a song from WFNX or whatever it's called has been downloaded? Social media and music services are radio's best asset to see what will keep people listening to a dying technology that is radio. Refer to BigChampangne which is a music firm who compiles this information and centralizes it according to format and city even nationwide to know what people really want to hear.

This is an open decision. Make sense and make clear argument instead of the playlist mentioned is like JACK FM? Come on, I know readers can do better. Remember radio insiders read this blog.

 

[Brooklyndon]

Fnx broke adelle, Florence and the machine, gotye, the band that did all the other kids with the pumped up kicks, and pretty much everything with a guitar that eventually finds its way onto z-100. New music, first. It'sn ethos.

You say you wanna program a z100 station? Lemme tell ya, you'll never hear any of those song listed in earlier posts on z100 ever? They already had their 15 minutes.

And to think radio can compete against the iPod by providing the exact same content with less user control demonstrates a fundamental ignorance to basic concepts of product strategy.

It's called differentiation, and its why people pay 2000 for a Mac.

 

[radiojomo]

The playlist is like JACK FM? JACK is a shuffle and this is not a shuffle. This is a rock leaning playlist to reflect what people are listening and want to listen to.

Jack FM isn't actually a "shuffle", believe it or not. Jack is as programmed as any other radio station, and most would say it's a competitor to most Classic Rock and some Modern Rock stations. Your playlist consists of a heavy base in classic rock titles with a few modern rock titles, which is a common combination on a station like Jack FM. In fact, most of the artists, with exception to the Fall Out Boy, Fun and John Mayer, are regularly played on one of the more successful Jack FM stations, KCBS in Los Angeles. Scroll through the daily playlist and see for yourself. There is a method to my madness

Every song is found on iTunes and purchased by radio listeners who love these songs and want to hear them. Looking at what's in people's music collection and reflecting that on radio makes radio successful these days. This is Z100 works and NOW is coming around, you play what people download, they listen more. How many times a song from WFNX or whatever it's called has been downloaded? Social media and music services are radio's best asset to see what will keep people listening to a dying technology that is radio. Refer to BigChampangne which is a music firm who compiles this information and centralizes it according to format and city even nationwide to know what people really want to hear.

This is an open decision. Make sense and make clear argument instead of the playlist mentioned is like JACK FM? Come on, I know readers can do better. Remember radio insiders read this blog.

Look man, I'm not trying to rain on your parade here! I was just chiming in on what I thought about your playlist and to me, it resembled Jack FM.

The problem with your playlist is it has a lack of focus. Any radio professional will tell you the same thing. A successful radio station works because it's focused and has a clear mission. The reason why Z100 does very well is because their focus is clear, they play today's hits and target a younger audience. The question is, does your station have this clear focus and who would be the target audience? You talk about catering to the social media crowd, but I don't think today's 18-34 year old would be interested in listening to John Mellencamp and the Rolling Stones. The typical 25-54 year audience wouldn't necessarily be interested in absorbing Fall Out Boy. Who would be the target demo?

 

[ansky212]

You can't have a playlist that features The Who, John Mayer, and Green Day. Those artists are all over the place. I doubt the same people that listen to The Who would listen to Green Day or JM - he is more typical of an AC format.

 

[whatsnew3000]

Jack FM isn't actually a "shuffle", believe it or not. Jack is as programmed as any other radio station, and most would say it's a competitor to most Classic Rock and some Modern Rock stations. Your playlist consists of a heavy base in classic rock titles with a few modern rock titles, which is a common combination on a station like Jack FM. In fact, most of the artists, with exception to the Fall Out Boy, Fun and John Mayer, are regularly played on one of the more successful Jack FM stations, KCBS in Los Angeles. Scroll through the daily playlist and see for yourself. There is a method to my madness

During its time on 101.1 FM, Jack FM did gear itself in its promos as a "shuffle." That's where that references comes from. Whether it's Jack FM or whatever, the point of this playlist to recognize the need to make money in the digital age. More and more people are going to their phones, tablets, and computers to listen to the radio. Right there, stations are not making money because advertisers are not going to pay for online listening; since this can't be determined. I don't know whether anyone is noticing, but stations that used to stick to their standard such as 106.7 Lite FM and 95.5 WPLJ are now practically Top-40 stations. Check their playlist. They still play what they used to play, but with more flavor of what is going to get the young demo. The same concept is in play here because that will keep the station going forth. People can reference Q104.3, but look at that station in the next few years, and they'll have to make consorted changes to keep up with everyone else.

Look man, I'm not trying to rain on your parade here! I was just chiming in on what I thought about your playlist and to me, it resembled Jack FM.

The problem with your playlist is it has a lack of focus. Any radio professional will tell you the same thing. A successful radio station works because it's focused and has a clear mission. The reason why Z100 does very well is because their focus is clear, they play today's hits and target a younger audience. The question is, does your station have this clear focus and who would be the target audience? You talk about catering to the social media crowd, but I don't think today's 18-34 year old would be interested in listening to John Mellencamp and the Rolling Stones. The typical 25-54 year audience wouldn't necessarily be interested in absorbing Fall Out Boy. Who would be the target demo?

Okay. It's Jack FM because we're talking in the Rock/Alternative Format. If I was referring to make another format radio station, it would be called another station. Understood.

It doesn't lack focus. It's centered on being realistic of what is going to get people to listen to rock in NY. The ignorance problem with using Z-100 as an example (not to say that you are, but it's not something people remember) is that Z-100 is a brand, a stable. It's been around for a long time. Again, I don't know if radio listeners have realized, but as 92.3NOW has played more rhythmic music Z-100 has taken note; so in a way they're not focused to stick on their focus. For this station, the target demo is 18-49 crowd. Refer to what I said above in the first quote to understand why.

 

[Brooklyndon]

Well playing along with you, I'd only throw in that the year 86 through 08 are unrepresented in your playlist. A lot of good music happened from 86 to 08. And I think your fairlure to include it in you playlist elleave you with a (mostly) born before 1970 audience, that frequently tunes out with the pop punk bands are played.

If you want to see how a classic rock station appeals to the younger demos see q104, get the led out.


Furthermore, z100 had 0 brand loyalty when it catapulted to #1 bin a book back in ancient history.

 

[RBRadioWaves]

There is a heritage station that does this, and relatively well, as a matter of fact. In Orlando, there is a station called WMMO, which is a "Rock AC" format. Sorta like Jack FM, but with DJs and little hard music. The DJS are subdued and don't talk over the music, like what Lite FM used to do. Only thing they should do is mix in more songs, but other then that, the station is good

Heres a sample of their playlist from today:

10:49 a.m. Jungle Love
Steve Miller Band
10:45 a.m. Every Breath You Take
The Police
10:40 a.m. All I Wanna Do
Sheryl Crow
10:38 a.m. Yesterday
Beatles
10:34 a.m. Don't Stop Believin'
Journey
10:30 a.m. Home
Daughtry
(Commercial Break)
10:18 a.m. Sweet Dreams (Are Made of This)
Eurythmics
10:14 a.m. Go Your Own Way
Fleetwood Mac
10:11 a.m. I'll Stand by You
The Pretenders
10:06 a.m. My Life
Billy Joel
10:01 a.m. I'll Be There for You
Bon Jovi
9:57 a.m. Stuck in the Middle With You
Stealers Wheel
(Commercial Break)
9:46 a.m. Far Away
Nickelback
9:42 a.m. I Want You to Want Me
Cheap Trick
9:38 a.m. Mr. Jones
Counting Crows
9:34 a.m. Should I Stay or Should I Go
The Clash
9:30 a.m. A Horse With No Name
America
(Commercial Break)
9:19 a.m. Solsbury Hill
Peter Gabriel
9:14 a.m. Angel
Aerosmith
9:11 a.m. You're My Best Friend
Queen
9:07 a.m. Lola
The Kinks
9:05 a.m. Time Of Your Life
Green Day
9:01 a.m. Danny's Song
Loggins & Messina

The station scores a 5.5 in the arbitron (6th place), and has a cume of 468,000 (fourth place behind the local CHR, Soft AC, and Hot AC: highest cume in Orlando is 523,000 from Mix 105.1 down there)

 

[radiojomo]

During its time on 101.1 FM, Jack FM did gear itself in its promos as a "shuffle." That's where that references comes from. Whether it's Jack FM or whatever, the point of this playlist to recognize the need to make money in the digital age. More and more people are going to their phones, tablets, and computers to listen to the radio. Right there, stations are not making money because advertisers are not going to pay for online listening; since this can't be determined. I don't know whether anyone is noticing, but stations that used to stick to their standard such as 106.7 Lite FM and 95.5 WPLJ are now practically Top-40 stations. Check their playlist. They still play what they used to play, but with more flavor of what is going to get the young demo. The same concept is in play here because that will keep the station going forth. People can reference Q104.3, but look at that station in the next few years, and they'll have to make consorted changes to keep up with everyone else.

Look man, I have nothing against you, but I just can't agree with you. First of all, how would a station programmed around the example of your playlist make more money digitally than any other radio station streaming? Younger audiences are tuning into online radio sources more because it is either more convenient or provides a better experience. How would this station compete with something online that is more personalized to the listeners taste?
The problem with targeting a younger audience is that your playlist skews heavier towards the older crowd than the 18-49 crowd. You only include two or three currents and base your playlist in mostly gold tracks from the 60's and 80's. You almost completely avoid 90's Alternative, which would attract a key 25-54 audience that would make this station money.

Okay. It's Jack FM because we're talking in the Rock/Alternative Format. If I was referring to make another format radio station, it would be called another station. Understood.

It doesn't lack focus. It's centered on being realistic of what is going to get people to listen to rock in NY. The ignorance problem with using Z-100 as an example (not to say that you are, but it's not something people remember) is that Z-100 is a brand, a stable. It's been around for a long time. Again, I don't know if radio listeners have realized, but as 92.3NOW has played more rhythmic music Z-100 has taken note; so in a way they're not focused to stick on their focus. For this station, the target demo is 18-49 crowd. Refer to what I said above in the first quote to understand why.

Just as a lot of people have pointed out on this thread, the playlist is all over the place and lacks focus. I'll stick to my guns when it comes to that and any other radio programmer will tell you the same thing.
It's also a big generalization to say your playlist would get people listening to rock radio again in New York when rock radio is such a differentiated product. When it comes to rock radio formats, there's Alternative Rock, Active Rock, Classic Rock, AAA, etc. They don't work as well when they're mixed together, as seen through a station like RXP that combined Alt Rock and Classic Rock. This could be a real reason why RXP experienced respectable audiences but low TSL when it came to overall ratings.
I don't know why you're so upset that I used Z100 as an example of a clear brand with a strong focus. Sorry about that. You want to use the K-ROCK brand in New York, which never did too well outside of mornings when Stern was on. That might also be a problem, people will hear K-ROCK is back and just roll their eyes.

 

[XCountry285]

If they program an Alternative Rock station in NYC like Radio 104.5 in Philly they'll do fine. You can't mix alternative rock with active rock and classic rock it doesn't work.

 

[whatsnew3000]

It's been a week since this post went vital!

The better days of the 101.9 FM frequency is coming. At this time, it is going through the same transition as 102.7 & 92.3, stations that were looking for bleak. At this time, they are ruling their class and I couldn't be any happier for them.

Last week, the rock format proposed works from financial business perspective because let's face it: the radio business is dying. Over 95 million listeners in a country of over 320 million listeners.

This station's mission is to set out to play the greatest rock hits of all time from a mix of different rock sub-genres like Alternative Rock & Punk Rock will infuse the station to become the staple for Rock Hits. If you want, you can consider it RHR (Rock Hit Radio). The station ONLY plays the number rock hits, the greatest rock hits from Elvis to Gotye, plays favorites from the 1950's to today. In the mornings, soft rock can be played to ease the listener to the massive amount of rock hit music at there.

I admire WAXQ (Q-104.3) for the quality of classic rock they play. However, it is only CLASSIC ROCK. The future of radio is obtaining ad dollars to continue running the station successfully.

By the way, the K-ROCK name can go. I used it as a starting point. Any ideas for a name would be amazing.

What Merlin Media needs to consider is the standard five year projection for starting a business as part of a business plan. If you want to invest, you need to showcase how the station will progress in the next five years. They probably thought with no FM News radio station in Market #1, they would hit a home run by placing a radio station there. In hindsight, it seems like an amazing idea, but radio is a tricky business and even more to determine what listeners like. This is why I mentioned to look at organizations like BigChampagne to determine what people like. This is why the firm was developed to connect deeper with the listener. Radio adjusts with the times. Look what Z100 did in the last 15 years as a radio station. It went from Alternative Rock/Pop to a full-CHR in amazing transition all because New York wanted and needed one. Just 3 years ago, Z100 was playing more soft rock and less rhythmic music on the station until NOW made an impact and that's when everything changed for the station. The station did not suffer too much, but imaging was everything for this station. Therefore, what did they do? They changed their logo, infused more ways to connect with the listener, and continues to be as successful as ever. When CBS Radio decided to take on the big giant with 92.3 NOW, they probably decided to try things here and there to make the station profitable. In the last three years, the station has been transitioned to be in line of discussion of a new alternative for CHR in New York, but NOW came into the radio scene when the music scene was transitioning. Have you listened to WPLJ lately? It's Z100-lite with the Hot AC format (or CHR-lite) having to compete with the adults that now have three basic radio stations they can listen to: 92.3 NOW, Z100, and 103.5KTU.

The point is - making money! Could this format work to make money? MAYBE, but I'm not saying it could until fully tested. Trial and error is the name of the radio game.