The complaint is now on the FCC's web site. Nice job on the complaint.
You're right, KCMS is run by a non-profit and runs commercials.
Commercials are not allowed on LPFMs. KQES-LP should be taken off the air. Any type of promotion for a product can only be a support message, like the NPRs. "Support for NPR comes from JP Morgan Chase, blah blah blah." There are a few stations that air 'commercials' as support messages, making them sound like a commercial station. I know KCEP/Las Vegas airs what sounds like commercials, but are businesses that support the station.
You're right, KCMS is run by a non-profit and runs commercials.
Underwriting announcements are "low key" commercials, but must meet certain conditions so as not to be "hard sell".
Here is a good synopsis of what can and can not be in a non-commercial station's underwriting spots:
"Underwriting from businesses and other "for profit" organizations
Donations may be acknowledged by a brief announcement, generally 30 seconds or less in length.
Permitted:
A. Name of donor
B. Slogan or logo identifying the donor (audio or visual)
C. Address, telephone number, and web site
D. Brand name may be included
E. A value neutral description of products, goods, and services
Prohibited:
A. Comparative or qualitative statements
B. Price information
C. "Calls to action" or statements encouraging listeners to contact or patronize the donor
D. Repetitive statements (giving name / address several times in one announcement)."
So this is a test. Your client is Husky Football. You run a non-com station in the reserve band or an LPFM station on any channel.
Husky Football wants to advertise the big game at the UW stadium next Saturday. They buy 40, 60-second spots to run R.O.S. (Run of Schedule) starting tomorrow until the game.
The UW wrote the copy and in it they say "buy your tickets now before they sell out", and "come on down to the game on Saturday, it's going to be awesome". They also say they're giving away free scarfs to entice you to attend the game.
Q. May they run this spot?
Q. May they run a full 60 second message?
Q May they put a music bed underneath?
No on 1, as this is a call to action in both the buy now, and come on down invitations. It has a qualitative statement in saying it will be awesome. The mention of a premium seems to be related to patronizing the box office.
There is no specific requirement or limit on length, nor is there a prohibition of music beds. If you look at the PBS "ads" you will find some are long descriptions, with music backgrounds.
Rik, you are correct! This was a trick question. The University of Washington is a State University and a Non-profit entity. As long as the entity paying for the spot is the University, then there are absolutely no underwriting restrictions. The underwriting rules do not apply. This also means you may run a 60-second spot. Most underwriting is limited to 20-secs.
I never could understand why KUOW and KEXP, while airing a 501c3 or other non-profit organizations' spots, craft their copy into 20-seconds and abide by the underwriting rules when they needn't do that.
If anyone is willing to file consumer complaint with FCC (see above) about running commercials, that might be helpful. Assume they will continue to operate illegally as they have in the past.
Rick