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101 KUFO now Simulcasting KXL-AM
- Thread starter nwoidaho
- Start date
Yet another longtime Howard Stern affiliate not able to survive long-term after his departure from terrestrial radio. WBCN in Boston, K-Rock in Detroit, WJFK in Washington, virtually every single station that was wiped out in favor of that "Free-FM" debacle, and now... KUFO. Thanks, Howard.
Radio is killing itself!!! Another great station gone for something useless!! A guy said on the PDX radio site that radio is dead in 20 years, well my friends to me it is dead now!!
They killed AM music with talk NOW they are killing FM music with talk. Where does the music go now??? SIRUS!! BEST THING EVER INVENTED.
T.J.
They killed AM music with talk NOW they are killing FM music with talk. Where does the music go now??? SIRUS!! BEST THING EVER INVENTED.
T.J.
Another market and another ratings failure for the the man..the myth...the legend....the 2 share...KIDD CHRIS!
t.j. said:
Where do you get "useless?"
RR
t.j. said:
This is so funny. Just a couple years ago people on this board were pleading for Larry Wilson to come back into radio to help fix it. He was seen as a saviour. Now people are blaming him for killing radio. Ha!
Simple question: Which is the more valuable brand in Portland? KXL or KUFO? The biggest thing holding KXL back from becoming a Top 5 station is the fact that it's on AM. Right now it's the top ranked AM station in Portland. By the fall it will become a Top 5 station, and this will be viewed as a brilliant move.
DToTheJ said:
Simple question: Who would you have hired to replace Howard?
C
chokesman-review
Guest
Well said and brutally accurate.
The AM band is not where future is for the heritage talkers. Simulcasts and even complete moves to FM will become more common. It is a smart forward thinking move as AM listenership on the lower side of 25-54 demo is paltry.
This one is cut and dry, what's a better use (and more profitable use in the long term) of the frequency? It's pretty obvious.
The question for me in the coming days is will this pass with nary a wimper or great fanfare? Based on KUFO's ratings, I have a pretty good hunch.
The AM band is not where future is for the heritage talkers. Simulcasts and even complete moves to FM will become more common. It is a smart forward thinking move as AM listenership on the lower side of 25-54 demo is paltry.
This one is cut and dry, what's a better use (and more profitable use in the long term) of the frequency? It's pretty obvious.
The question for me in the coming days is will this pass with nary a wimper or great fanfare? Based on KUFO's ratings, I have a pretty good hunch.
TheBigA said:
@Stephanie: If "great fanfare" is what you want, look no further than the comments section of the KXL-to-FM story on the Portland Tribune's website:
http://www.portlandtribune.com/news/story.php?story_id=130021242238085100
@BigA: Let's see - biggest brand in Portland radio... KUFO's 21 years vs. KXL's 85... I think I'll choose the latter... And indeed, KXL will probably crack the top 5 in due time... look at how well an FM simulcast worked for another three-call-lettered talker in Atlanta, WSB.
And it's a mere coincidence that many of the former Stern stations (with few exceptions like 91X in San Diego) are getting by in their current form (i.e. the same form they were in while his show was on the air) after he left. And to answer your question, not just my opinion, but based on ensuing events... Stern is irreplaceable.
http://www.portlandtribune.com/news/story.php?story_id=130021242238085100
@BigA: Let's see - biggest brand in Portland radio... KUFO's 21 years vs. KXL's 85... I think I'll choose the latter... And indeed, KXL will probably crack the top 5 in due time... look at how well an FM simulcast worked for another three-call-lettered talker in Atlanta, WSB.
And it's a mere coincidence that many of the former Stern stations (with few exceptions like 91X in San Diego) are getting by in their current form (i.e. the same form they were in while his show was on the air) after he left. And to answer your question, not just my opinion, but based on ensuing events... Stern is irreplaceable.
C
chokesman-review
Guest
Thanks for the link. I read all the comments. Frustrated listeners venting and bashing the new talk format, it's about what one expects in this situation.
I suspect that someone will try to fill the void of KUFO's departure. Perhaps Cumulus' 97.9 KNRQ will bite? Have they fired up the 3700w flamethrower yet?
Regards.
I suspect that someone will try to fill the void of KUFO's departure. Perhaps Cumulus' 97.9 KNRQ will bite? Have they fired up the 3700w flamethrower yet?
Regards.
DToTheJ said:
This is a no-brainer. So which station has more potential revenue upside to make a move; a heritage talk station which is stuck on a dying form of media, or a has-been rock station who's audience has moved toward portable devices?
Stephanie Sandlin said:
Listeners under age 55 never listened to FM. Young rock fans (18-34) aren't getting their music from FM. News/Talk programmers recognize this and are following the desirable demos to FM. The top 3 markets of NY, Chicago and LA are currently behind this curve, but eventually it will happen there as well. AM listenership is declining in all markets of all sizes.
DToTheJ said:
WRXP is a joke! A heritage rock station in Portland gives way to the inevitable. What's 'RXP waiting for? They keep finding listeners in closets! I doubt advertisers are impressed.
Portland isn't NY, LA or Chicago but what just happened there with KUFO and KXL is a sign that the migration of news/talk and sports formats to FM is continuing. It's happened already in many markets, just not the big three. Not yet that is!
"Perhaps Cumulus' 97.9 KNRQ will bite? Have they fired up the 3700w flamethrower yet?" It might be awhile because they applied to increase that to 10KW for a lower powered Class C1. I don't know that I'd make fun of a C2. Its coverage is equivalent to a Class B, which is the best you can do in most big cities.
C
chokesman-review
Guest
A classic example of the subtleties of communication being lost in the vast landscape of the internet.
RE: Flamethrower. I saw on radio-info the projected pattern for the 3700w signal. It is impressive for that wattage. You are perceiving a slight that was not there nor intended.
I didn't see the 10kw application until just now. Radio-locator only carries KNRQ's current information into up to the 3700w CP. Once Cumulus is greenlighted to light up either the C2 or C1, it'll do nicely for them.
If it is awhile before its complete, its too bad for KNRQ. This was a golden opportunity for them to position themselves and get noticed.
RE: Flamethrower. I saw on radio-info the projected pattern for the 3700w signal. It is impressive for that wattage. You are perceiving a slight that was not there nor intended.
I didn't see the 10kw application until just now. Radio-locator only carries KNRQ's current information into up to the 3700w CP. Once Cumulus is greenlighted to light up either the C2 or C1, it'll do nicely for them.
If it is awhile before its complete, its too bad for KNRQ. This was a golden opportunity for them to position themselves and get noticed.
semoochie said:
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