1010 History

[jmtillery]

Correct. That is one of the original protections.
The existing pattern puts out nearly 250kw in the main lobes. In the deepest (NE and NW) nulls ... 158 watts.
Nothing they can do will permit them to cover the entire Tampa Bay market.

Now that WCNU is no longer a factor, what is preventing WQYK-AM from "letting out" its signal more towards the North?

 

[dwtpa97]

50,000-watt WJXL 1010 in Jacksonville Beach.

 

[jmtillery]

50,000-watt WJXL 1010 in Jacksonville Beach.

WJXL would be a factor if the signal is "let out" towards the North-East; However, from the Seffner transmitter site East of Tampa Bay, the WQYK signal would need to go West / North-West to cover North Tampa Bay which includes the New Port Richy and Tarpon Springs area. Unless I'm missing something, there doesn't appear to be anything in the way in that direction.

 

[dwtpa97]

Yes, you're right, it seems to be open in that direction.

 

[frankberry]

That would require a move of the transmitter/towers. Not enough real estate for a non-symmetrical tower array.
A pattern like that would probably require a minimum of four towers ... possibly more.

 

[badjef]

That would require a move of the transmitter/towers. Not enough real estate for a non-symmetrical tower array.
A pattern like that would probably require a minimum of four towers ... possibly more.

Would a western aiming "teardrop" leave too much of a minor lobe to the northwest?

Jeff in Sa-ra-so-ta!

 

[frankberry]

That depends on the design of the array. I'm sure that CBS has investigated all possibilities.
Whatever ... it would be very expensive. Possibly not worth the investment.

 

[drt]

That depends on the design of the array. I'm sure that CBS has investigated all possibilities.
Whatever ... it would be very expensive. Possibly not worth the investment.

I wonder how practical or impractical it would be for CBS to market the station as a Lakeland/Winter Haven station.

It would not be the first time a station has marketed itself to another market. WTOR-770-Youngstown,NY does just that and markets itself to another market. (Toronto). Closer to home 102.5, licensed to Sarasota with antenna in Manatee county markets itself as a St. Petersburg/Tampa station.

Even if Hall's communications changed one of their AM's (1230 or 1430) to sports, those two stations do not cover the Lakeland/Winter Haven market 24/7; whereas 1010 does cover the Lakeland/Winter Haven market 24/7.

drt

 

[Studio20]

Round 6 pm Sunday Afternoon, I was close enough in range to hear 1010..utilizing the CBSWestwoodOneDialGlobalCanWeFitAnyMoreNamesIntoOurRadio Network of ( pause for gentle piano music) The Masters.

Every ... local... avail, Network PSA's, save for the last :30 which was a 1010 sports promo for all the stuff you can hear online, and not have to worry about an AM signal.

Really, thats what they went with.

I hope if they were able to stream The Masters online, someone managed to sell some local time there.

And, yes, after work on Monday Nights, I'd hear the NFL games chock full of PSA's too.

Can't wait to hear the spin on why there are no local spots on Network Sporting events....

I worked small and medium markets...and Tampa. We NEVER ...EVER aired those spots. Even the snake-oil stations would cover with Per Inquiry spots.

The only possible explanation I can think of is that they use the network psa's as public service to be accumulated in their public file...

 

[badjef]

That would require a move of the transmitter/towers. Not enough real estate for a non-symmetrical tower array.
A pattern like that would probably require a minimum of four towers ... possibly more.

Would a western aiming "teardrop" leave too much of a minor lobe to the northwest?

Jeff in Sa-ra-so-ta!

My apologies, I meant to send "Northeast". The iPhone's auto-correct is geographically challenged.

Jeff in Sa-ra-so-ta!

 

[Parttimer]

I wonder how practical or impractical it would be for CBS to market the station as a Lakeland/Winter Haven station.

drt
[/quote]

They probably clear a small profit doing what they're doing with little overhead. The money a standalone AM would bring out of a smaller market like Lakeland probably isn't worth the trouble.

 

[frankberry]

Would a western aiming "teardrop" leave too much of a minor lobe to the northwest?

Jeff in Sa-ra-so-ta![/quote]
My apologies, I meant to send "Northeast". The iPhone's auto-correct is geographically challenged.

Jeff in Sa-ra-so-ta!
[/quote]

The existing patterns have major and equal lobes towards the east and the west. No way that they can let out the signal towards the northeast because of Jax.

 

[drt]

I wonder how practical or impractical it would be for CBS to market the station as a Lakeland/Winter Haven station.

drt

They probably clear a small profit doing what they're doing with little overhead. The money a standalone AM would bring out of a smaller market like Lakeland probably isn't worth the trouble.
~~~~~~~~~~~~~~~~~~~~~~
I think you're right on target, Parttimer (full time thinker); in the examples I mentioned those stations were marketing themselves to bigger markets, thus more potential revenue.

Also, I just realized that even if 1010 were to market themselves to the smaller Lakeland/Winter Haven market, they would still have to remain licensed to greater-metro Seffner, since they are the only AM/FM licensed to Seffner.

drt

 

[Studio20]

But if you can't sell..or even give away...spots on a Major League Broadcast in Tampa...what makes you think you're going to get Mom and Pop Lakeland/Winter Haven to buy on the same signal?

 

[badjef]

But if you can't sell..or even give away...spots on a Major League Broadcast in Tampa...what makes you think you're going to get Mom and Pop Lakeland/Winter Haven to buy on the same signal

Cheaper rate card for Lakeland.

Jeff in Sa-ra-so-ta!

 

[Koger Complex]

But if you can't sell..or even give away...spots on a Major League Broadcast in Tampa...what makes you think you're going to get Mom and Pop Lakeland/Winter Haven to buy on the same signal?

Answer,,,Brokered Programming,,,Station gets their money & Brokered programs sell their spots at rates Mom & Pops can afford.

 

[Studio20]

Of course! More Snake Oil, cheesy, high risk investments, vitamins, 'nutri-cuticals', and garlic extracts! Why didn't I think of that? Just what this market needs more of.

Then again, if your'e thinking of making a "TanTalk-East"...maybe the folks in Lakeland need a bowling show and programs hosted by one time former Bay area radio and tv personalities.

 

[badjef]

The sign of the future when you can devalue a 50kw to a "dolla per holla" operation.

I did not want to mention that with post#34.

Jeff in Sa-ra-so-ta!

 

[frankberry]

Face it ... WQYK-AM is a tax write-off for CBS.
It was probably a write-off for Infinity too.

 

[badjef]

Face it ... WQYK-AM is a tax write-off for CBS.
It was probably a write-off for Infinity too.

Same thing.

The "merger" was akin to a couple living together getting married since CBS and Infinity were in bed together anyway.

Jeff in Sa-ra-so-ta!